Market Your Brand Not The Company’s
Market your brand not your company’s brand.
Yes, your company is important too and you should leverage their national or worldwide recognition.
Yet it is important to know what makes you different from everyone else in your company!
Why should someone do business with you or join your team?
Market Your Brand Not Your Company
Your brand is not the company logo or a tag line. Your brand is who you are and how you connect with those around you.
Sales is a relationship-building partnership. It is essential that you “create your personal brand.”
When you are marketing your personal brand it is easier to grab the attention of those around you.
You will generate interest, create desire and the result is people take action….
They ask you questions about your business and basically give you permission to market to them.
Determine Your Personal Niche
The direct sales and marketing industry is huge and has intense competition.
Knowing your market niche will help you set yourself apart and create your brand.
You must be an expert in your niche.
How do you solve problems? Sales is all about solving problems and serving your guests.
Customers are looking for an expert who can help them solve a problem. Show your customers your expertise and how you can help them.
Once you know how to separate yourself from the pack you can create a memorable business name, tagline, and personal logo that will showcase your brand online and offline – EVERYWHERE!
- As an example – write a good elevator speech like this:
“I teach fun, fast and healthy cooking so that families can spend more quality time at the dinner table eating good-for-you foods!”
Who wouldn’t want that?
When someone hears that they will ask: “How do you do that?”
- Create a recruiting line like this:
“We have a blast at team meetings and are the fastest growing team in the Eastern region!”
Everyone will want to be a part of that!!
When you are marketing your brand the responses you get will be exactly what you are looking for.
Tell us in the comments what sets YOU apart from all the other distributors in your company!
How do you market YOUR brand?!