Anne Howie – Party Plan Systems For Growth
Posted by Deb Bixler
Ann Howie, The Party Plan Expert shared on the CashFlowShow – Direct Sales Radio success and business organization tips so that as your business grows you already have systems in place to handle the work.
This is the 4th article in the series. If you have not listened to the first one, then please start at the beginning:
Anne Howie, Party Plan Expert Interview #1
DEB BIXLER: Welcome back, everybody! Welcome to the cashflowshowradio.com. This is Deb Bixler, and we’re here with Anne Howie, who is a direct sales success story — I think we have a lot in common, Anne, like you’re Deb Bixler CashFlowShow of Australia and I’m Deb Bixler CashFlowShow of US. [Laughter]
ANNE HOWIE: Deb, you’re the party plan expert over here.
DEB BIXLER: Yeah, there you go. I knew you were going to say that. [Laughter] Well, I’m telling you something, Anne, about radio. Because of the commercial breaks and things like that, it goes really, really quick, and the last segment is the shortest one. It’s three minutes shorter than the first three, so we are already down to eight and a half minutes. But why don’t you, before we run out of time, give your contact information again. How would people reach you?
ANNE HOWIE: Okay, so you can visit my website by going to www.ThePartyPlanExpert.com, and you can email me through anne@thepartyplanexpert.com.
DEB BIXLER: Excellent, very good and I know the blogs are linked off your website too. You have a lot of good training articles there.
ANNE HOWIE: Yeah, lots of stuff – and it’s all free. You can go and sign up for whatever you like, everything from beginners to senior leaders there’s lots there for you.
Grow Big Party Plan Business
DEB BIXLER: Right, and I really like the way that you’ve laid this out that if you want to grow a big party plan business, and you want to grow a big sales team, so look at the future where you want to be and really analyzing how you can set yourself up for success now instead of putting systems in place later.
Now, we talked a little bit about your personal business and how you look at that, but I think people might want to hear about some tips on the personal life piece.
ANNE HOWIE: Yeah, I’m just thinking I better start talking faster and…
DEB BIXLER: Well you’re not going to get it all in, Anne. [Laughter]
ANNE HOWIE: Please excuse my accent. I hope it’s not too difficult to understand, but yeah, let’s talk a little bit about personal life because that’s what does take over everything, actually, and we end up being quite resentful at times because on one hand, we’re doing the business for our family and to give our family a better life and to have a better lifestyle, and on the other hand, they get in the way. So it’s quite a difficult juggling act, but there are things that you can do.
So if you think about your personal life, all of the things that you do in your personal life and what can you do better, more efficiently. So some examples would be cooking. I cook in bulk. When I cook, you might as well cook twice as much as you need and freeze half of it, so then on busy nights or not that you need to work, you’ve got some frozen meals that you can just take out of the freezer. So we actually bought a bigger freezer just so that we can do that, and it means that I’ve got time to cook, I cook double or three times as much, and then we eat one of them and chuck the rest in the freezer.
DEB BIXLER: So really, you’re saying make the same kind of list for your personal life as you did for your business. Like oh, I’ve got to cook dinner, I’ve got to do laundry.
ANNE HOWIE: Yeah.
DEB BIXLER: And what can you do to organize that better now so that when you’re busy, you can handle it?
ANNE HOWIE: Yeah, exactly.
DEB BIXLER: Right.
ANNE HOWIE: And things like some shopping. I have to go and do shopping, the groceries. That takes ages, you know. So why not do your shopping online? I can count on it one hand how many times I’ve been in a supermarket in the last couple of years. And they bring it to the door. I don’t have to drive anywhere, you know, it’s so much easier. It saves me hours.
DEB BIXLER: I do that here, too. I know some people are probably thinking they don’t do that here, but they do. My grocery store over here, you can order online and they — you can either drive by and pick it up, like they have it ready for you or I think they deliver it, too.
ANNE HOWIE: Yup, excellent. So I mean, that saves a lot of time unless you love doing the shopping. I mean, go and do it if you love it, but same as ironing, same as housework. A lot of people think: when I earn more money, then I’ll pay to get someone to come and do my housework. That’s the wrong way around because you will never get to the stage where you feel like you’ve got enough money to pay for it, so do it now. It really doesn’t cost very much. The hourly rate of someone to clean your house is not as much since your hourly rate when you go out working, so save that time and use the time that you’ve saved to do something that’s income generating for yourself.
DEB BIXLER: Right.
ANNE HOWIE: So in your personal life, there are things that you can make a lot easier for yourself, and obviously we can’t go into huge detail today, but I’m sure that if you sit down and make a list of all of the things that you do all the time that you repeatedly have to do, you’ll be able to find ways of making it better. You know, if you’ve got children — my children from the age of 12, they have to cook a meal every week, and at the beginning it was hard work because I had to teach them, but now that they’re 17 and 21, goodness me, they’re fantastic cooks. I can say to them, listen I haven’t got time to cook tonight, can you cook, and they’ll just cook.
DEB BIXLER: Right, right.
ANNE HOWIE: Now, they are well set up for their adult life, and for the last goodness knows how many years, I’ve only had to cook half of the week.
DEB BIXLER: Right, right.
ANNE HOWIE: You know, because I have them cooking.
Office Work & Personal Family Time
DEB BIXLER: And in the whole process of looking at your personal business, your personal family life, your office work and your team, think about what — like I always say, well what’s minimum wage work?
Because your time is worth more than minimum wage work, and so think about something like stamping catalogs, or like you said, putting host packets together. Why don’t you make a check list and let someone else do it? Because if it’s minimum wage work, you can pay someone else cheaper and you can make more money developing your team, right?
ANNE HOWIE: Yes, it really does work, and it creates a bit ahead space for yourself and gives you more time with your family. So would you rather spend time with your family or time putting hostess packs together?
DEB BIXLER: Right.
ANNE HOWIE: Or doing the ironing, you know, so…
DEB BIXLER: So we’ve got three minutes for you to summarize this.
ANNE HOWIE: Okay. So I guess it goes around the idea that you just need to sit down and go with a fine-toothed comb throughout your business. You know, what can you automate in your office? These days, there’s so much software available for nothing or $10 a month that can automate you and mean that you don’t have to do a lot of things on the computer. So the idea of this entire exercise is to free up time so that you can spend that time working with your team. As a leader, you need to keep yourself high, so you need to find ways to keep yourself high so that you’re still getting recognized and being seen to be walking the talk, but you need to reduce the time that you’re doing everything so that you can work on helping other people be successful.
The Team Training & Recruiting Duties
So, when it comes to your team and to your recruiting duties…. sit down and do the same thing.What are all the things you do with them?
- You do trainings
- You do meetings
- You do different communications
- You do leader development
Sit down and think about how you’re going to do that when your business is five times bigger and start it now. You know, trainings can be recorded. You can do Skype group calls. You can run webinars for your team; record them when new people come on board.
You can say to them, “Well, look, here’s the recording for how you do the hostess coaching, go and watch that, and then we’ll talk about it later,” rather than repeating yourself all the time. So anything that you repeat often can normally be done better.
DEB BIXLER: Right, right. Good, good. Well we’re down to a minute and a half. Anne, this has been a lot of fun. [Laughter]
ANNE HOWIE: Yeah. I feel like I could just keep talking all day, but…
DEB BIXLER: You know, I had the same problem when I moved from teleseminars into radio, because in teleseminars, you talk for an hour: 60 whole minutes.
ANNE HOWIE: Yeah.
DEB BIXLER: But in radio, you talk for three 12-minute segments and one 9-minute segment. It’s totally different. So the whole goal here is that listeners have more desire so they’re going to go to your website now and check you out because they want more information, and that is The Party Plan Expert at www.ThePartyPlanPxpert.com, correct?
ANNE HOWIE: Excellent and there are some ideas you’ll find on the blogs, some ideas that I’ve talked about a bit. The main thing is don’t feel overwhelmed, and sit down and make a list. Go and buy a nice little book and take yourself off to a coffee shop or café and to just sit down and have some time by yourself to think about everything.
DEB BIXLER: Right.
ANNE HOWIE: And start thinking about it but don’t be overwhelmed by it. Just pick one thing, make one change, like your hostess packs, and that’s going to make a big difference to stick one thing. So, once you get that sorted then choose one more thing.
DEB BIXLER: Right.
ANNE HOWIE: And you’ll find that you make big differences really quickly.
DEB BIXLER: Small changes one at a time add up to big results when done consistently. Big impact habits, right?
ANNE HOWIE: Yes, exactly. And on my blog actually I have written a whole blog posting about that butterfly thing, so if you want to go and read it.
DEB BIXLER: I saw it on the Internet. It’s called the butterfly effect. We’re out of time, Anne. It’s been fun.
ANNE HOWIE: It’s been great. Thanks, Deb!
DEB BIXLER: Thank you so much. And a lot of our sponsors do have some automation services, so scroll down the page, cashflowshowradio.com, and look at some of our sponsors because they do automate party plan businesses and visit Anne at www.ThePartyPlanExpert.com.
You are listening to the CashFlowShow Direct Sales Radio. Goodnight, everybody!
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Party Plan Consultant Training Transcribed
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