Step Out Of Your Comfort Zone = Direct Sales

Be Adventurous In Home Business

Direct sales businesses like Mary Kay or Avon traditionally do not rely on the home party plan business model. It is even more important for direct sales consultants in non-party type companies to be adventurous and willing to step out of your comfort zone. I often hear consultants say “that is a good I idea, but it is out of my comfort zone.” I had never heard this type of language before becoming involved in direct sales. Why do we/you set up a comfort zone? Is it because someone said the comfort zone exists?

It is important to move yourself beyond your basic everyday life. What we do all the time is our comfort zone. Outside of that “zone” there may exist fears and insecurities. In all aspects of our lives there are things we fear and feel uncomfortable doing because we “don’t like stepping out of our comfort zone”. Really, the comfort zone is a self-imposed area of our life that excludes things that we never did before.

Instead of looking at it as a physical zone that you cannot cross, maybe we/you can consider new things as a challenge and a way to grow. If we are not growing, we are falling behind in life, because everyone else is growing. Identifying your fears and personal limits is the first step towards overcoming them. Try this:

1. Write down everything you have been afraid of doing in your business, everything that is outside your “comfort zone”
2. Arrange the list into order of smaller fears to bigger fears.
3. Start small and work up to the more challenging things.

Business Adventure

Life is an adventure. Business is an adventure. Instead of thinking about your comfort zone, start thinking about what adventure you will go on next. If you are in a non-party plan business it is essential that you become adventurous and try some new ideas to grow your client base. Some non-party ideas include:

• Public Speaking: Not huge events, just offering yourself as a public speaker to local clubs will result in new leads. Even if public speaking is outside your “comfort Zone” it will soon be inside the “zone”
• Fairs And Expos: You can go to a fair or expo as a vendor or as a guest. Either way you will expand your comfort zone at fairs and expos.
• Ask The Bank: Many banks feature a small business owner display area. Banks will give you new customers to talk to and it is only a small adventure!
• Libraries: Every county has several libraries. Libraries are always scheduling special events of public interest. Don’t tell me your comfort zone is too small for the library event!

Even if your company does not traditionally host parties as a referral system you may want to consider it as a lead generation tool. The home party plan model works because it is fun and develops personal relationships. Personal relationships are what sales are all about.

Comfort Zone VS Life’s Adventures

Stepping out of your comfort zone can cause anxiety or nervousness. The physical and emotional sensation of nervousness is negative. An adventure is exciting. The emotional and physical sensation of excitement is positive. Both emotions feel the same to your body. Your body does not know the difference, but your head does. It is time to stop using your “comfort zone” as an excuse and start running your direct sales business as an adventure.