Create A Cash Flow Show

Selling The Benefit-Benefits Sales

Features never sell products. Benefits sell products. When you are talking about your products at a show, be sure that you are creating pictures for your guests using the benefits of a product.

Features VS Benefits

A Feature Is About The Product

• The ball is orange.
• The whisk is stainless steel.
• The lip balm is petroleum free.
• The vest is a polyester/cotton blend.

A Benefit Is About The Person

• Lots of kids came up to Johnny to play because of his bright orange ball.
• The ball was easy to find when Johnny kicked it into the woods.
• You can put this stainless steel whisk in the dishwasher.
• This whisk will last a lifetime because it will never rust.
• The lip balm does not dry out your lips even more.
• This lip balm will stop the lip balm addiction, as it actually soothes your skin instead of drying it out more.
• You can put this vest in the dryer because it is a poly blend.
• You will never worry about this vest shrinking.

Business Sales Techniques For All Products

This feature and benefit comparison will work with any product or service. Just sit down and list the features of all your products, offers or services. Then, next to the features, write a list of the benefits to the person.

The Emotional Theory

People buy emotionally. The next step is to create an emotionally charged statement with each feature and benefit on your list. People shop and purchase emotionally, so create and memorize statements that draw out the emotional benefits of a product.

• Johnny is so excited with the new friends he made at the park today, while playing with his orange ball.
• I can’t believe I will never have to buy another wire whisk in my whole entire life! And it goes in the dishwasher too!
• Ever since I started using this lip balm, my husband has commented on how soft my lips are.
• Today I was rushing around and just pulled this vest straight out of the dryer and threw it on. Wash, dry and wear. It is so simple!

Get in the habit of sprinkling these emotionally charged statements everywhere you go. The law of attraction will work for you when you share the benefits of your products, services and opportunities at the grocery store, the mini-market, the hairdressers, the dry cleaners, at the show, at the dog kennel……….

Create A Cash Flow Show is a 8 CD set of systems that will increase your show average by 30% in 90 days or your money back. I promise! -The set includes an entire hour on word choices to increase sales.