Direct Selling Business Sales Funnel

Find Leads With Sales Funnel For Direct Selling Success

Direct selling success always comes down to finding enough business leads. The sales funnel is an old-fashioned concept for making sure your direct selling business always has enough leads.

Making the best use of the sales funnel requires an understanding of the two principles of why it works.

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Finding Sales Leads In Direct Selling

One part of the concept is the fact that the funnel is wider at the top, allowing for more leads into the sales funnel. All direct selling businesses must have a wide variety of lead generation systems in place. It is important to be sure to use every resource available to you to find direct selling leads and new customers for your business.

You can not depend ONLY on acquaintances. Friends, family neighbors, etc. are only one lead generation system. All successful systems depend on multiple sources of business.

Direct Selling Customer Loyalty

The other principle of the sales funnel is that customers may voluntarily come into your funnel with minimal commitment.  The widest part is actually no commitment or minimal obligation.

Showing up at your direct selling party is an example of a customer who does not have much commitment to your business and voluntarily steps into your sale funnel.  As the customer falls deeper into the funnel, their commitment level increases and they begin to have a level of customer loyalty to you.

Here are two examples of the increase in commitment a lead may make from two different lead sources:

A Home Party Lead

• Come to a home party show
• Buy a product
• Schedule their own home show

A Lead From A Vendor Event

• Stop and talk
• Fill out a prize drawing
• Answer the phone when you call
• Schedule a show
• Sign up to be a consultant

Direct Sellers Use The Marketing Funnel

Filling your marketing funnel with a massive amount of sales leads from a wide variety of sources and having a graduated system of developing faithful customers is how you create a consistent cash flow in your home business.  Eventually, the lead turns into a customer, who then schedule a show, and possibly becomes a direct selling distributor.  As you develop more loyal customers a steady stream of cash will flow out the bottom of the funnel.

Tips For Success

A couple of quick tips about the funnel will help you to achieve greater success in your direct sales business.

• Don’t cram people in your sales funnel from the bottom.
• Do not open with the close.
• Allow people to voluntarily come into your sales funnel by creating value in their lives.
• Success hinges on have many lead generation systems.