Sales Funnel For Direct Selling Business Leads
Direct selling success always comes down to finding enough business leads.
The sales funnel is an old-fashioned concept for making sure your direct selling business always has enough leads.
Finding Leads = Direct Sales Funnel
Making the best use of the sales funnel requires an understanding of the two principles of why it works.
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Link to this page, print out the sales funnel above and/or the worksheet below. Feel free to use it in your sales team training: Print The Sales Funnel
How The Sales Funnel Works
One part of the sales funnel is the fact that the funnel is wider at the top allowing for more leads into the sales funnel.
All direct selling businesses must have a wide variety of lead generation systems in place.
It is important to be sure to use every resource available to you to find business.
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You can not depend ONLY on acquaintances. Friends, family neighbors, school, work, church, etc. are all part of one lead generation system…. acquaintances!
Finding business at your home party is another lead generation system.
Two lead systems are not enough for any business! All successful systems depend on multiple sources of business.
Develop Customer Loyalty
The other principle of the sales funnel is that customers may voluntarily come into your funnel with minimal commitment. The widest part is actually no commitment or minimal obligation.
Showing up at your direct selling party is an example of a customer who does not have much commitment to your business and voluntarily steps into your sales funnel. As the customer falls deeper into the funnel, their commitment level increases and they begin to have a level of customer loyalty to you.
Here are two examples of the increase in commitment a lead may make from two different lead sources:
Sales Funnel – Progression Of Loyalty
A home party lead follows this progression of customer loyalty as it drops down the sales funnel.
- Come to a home party show
- Buy a product
- Fill out a prized drawing
- Schedule their own home show (or not)
- Return to a show
- Schedule a home party
Download or print a worksheet to chart your sales funnel with your lead systems and the levels of customer loyalty for each.
A Lead From A Vendor Event
A lead from a vendor event may follow this progression of customer loyalty:
- Stop and talk
- Fill out a prize drawing
- Answer the phone when you call
- Schedule a show
- Fall in love with the products
- Sign up to be a consultant
Direct Sellers Use The Marketing Funnel
Filling your marketing funnel with a massive amount of sales leads from a wide variety of sources and having a graduated system of developing faithful customers is how you create a consistent cash flow in your home business. Eventually, the lead turns into a customer, who then buy a product, schedule a show, and possibly becomes a direct selling distributor.
As you develop more loyal customers a steady stream of cash will flow out the bottom of the funnel.
Tips For Success
A couple of quick tips about the funnel will help you to achieve greater success in your direct sales business.
- Don’t cram people in your sales funnel from the bottom.
- Do not open with the close.
- Allow people to voluntarily come into your sales funnel by creating desire and adding value in their lives.
- Success hinges on have many lead generation systems.
What Does Your Direct Selling Sales Funnel Look Like?
Think about what your direct selling sales funnel looks like.
- How many lead generation systems do you have?
- What can you add to your system of generating leads?
- What is each lead system’s progression?
- How do you create desire and increase customer loyalty?
You may want to diagram out your personal sales funnel and lead generation systems.
Print out this black and white version of the business sales funnel and make some notes of how your customers will have a gradually deepening commitment to you.