Create A Cash Flow Show

Book Your Next Home Party At The Bank

Our focus over the past month’s tele-seminars has been on Bookings. A few years ago I had set up a table at my bank as the featured small business owner. When I was in the bank this week, I noticed the featured business table was empty and realized we forgot to discuss this as a source for free leads on our last “finding business” call. Today I have a several regular customers and hosts who I met through the table I set up at the bank.

Balanced Home Business Requires Creative Marketing

Some of the techniques that we have discussed on the past calls do not necessarily bring in huge sources of business. I have gotten several emails from consultants saying that it seems like it is really too much work for the results. If you have the mind-set that “it is not worth it”… then that you are holding yourself back. All successful businesses use every marketing opportunity available. As a direct sales professional you must do that as well in order to have a balanced business. A balanced home business means that you also have a balanced home business marketing program. When you take advantage of all the small creative opportunities that are all around you, you will have a huge client base and unlimited lead sources for your business.

Public Speaking Creates Experts

A frequent complaint that I hear is “I do not do public speaking.” If you are in a home party plan business then you are a public speaker already. In the last tele-seminar we talked about using your expertise to offer your services as a free speaker to clubs, libraries and other organizations. This lead generation system is used by all types of sales companies. The home improvement center near my house frequently offers free seminars on some type of home improvement. During the seminar people either learn how to do the project and buy the material from the home center, or they decide it is too hard to do the project and they hire the home center to do the project. Either way, the home center becomes the expert and acquires customers as product users or on a larger scale in home remodeling services. This works in all sales businesses. When you offer your services as an expert you acquire product users, sales professionals and show leads. Performing home parties is establishing yourself as an expert. That system of public speaking is one of many that will work for any sales company, even if the company is not a home party-based referral system. If you sell baskets you could “speak” on “how to create a beautiful gift/center piece from a basket”. If you sell home decor your expertise may be “redecorating your living room in one afternoon”. Food or kitchen tool sales consultants may offer their “speaker services” as “fast meal time solutions” or something to that effect. Public speaking does not always mean standing in front of 100’s of people talking.

Home Business Bookings At Banks

Will you fill your calendar at the bank? No! Will you find a good customer? Maybe! Will that customer lead to further business? Most definitely! Is it worth your time? Absolutely! Your time to set up the table at the bank and invest in the literature is time and money well-spent, even though the potential may not be obvious. Even if you do not generate a single customer or booking from the bank table, your exposure pays off in ways that you do not know.

Don’t Sabotage Your Business Success!

If your attitude is that “it is not worth it” then you really should look at your business priorities. Every investment we make into marketing pays off. A balanced business utilizes every marketing strategy available, big & small, including the bank.

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Deb Bixler www.CreateACashFlowShow.com 717-751-2793