Create A Cash Flow Show

Creating Desire Will Create Customers

How would you like to have your customers coming to you? Would you like to attract more customers than you can handle? I know that some of you are thinking that sounds impossible. But I am telling you that it is entirely possible. When you learn how to create desire for your product, services and opportunity, people will be coming to you and asking to do business with you. You can literally create customers by creating desire for your services.

How To Attract Business – Create Desire

This is a simple system to create desire for your services and attract business. There are only four steps:

1. List the Top 20 reasons why your business is the best thing since sliced bread.
2. Create powerful statements from that list.
3. Sprinkle the Top 20 powerful statements everywhere you go.
4. Watch the customers flock to you.

Best Thing Since Sliced Bread

What are the Top 20 reasons why your business is the best thing since sliced bread? Make a list. Write down the 20 reasons why you love what you do. Not just about your company… about you too. Write down 20 reasons why your business is the best thing that happened to you since they invented sliced bread. The list might go like this:

• No stress
• Free product
• Free vacations
• Stay home with the kids
• Money
• Set my own schedule
• Excellent service
• Etc.

Continue all the way up to 20 reasons why your business is the best thing since sliced bread!

Benefits – Advantage – Features

Features do not “sell”. Benefits and advantages “sell”. You may have a stainless steel mixer in your product line and if you do not tell customers the benefits of stainless steel, it won’t sell. ‘This is stainless steel, therefore it is dishwasher safe.’ ‘This plant stand is wrought iron, therefore it will not rust when put outdoors’, etc. The benefit or advantage to the guest is what sells the product. The listing above are the features of your business not the benefits. Just like stainless steel or wrought iron, money, vacation, or kids are not very interesting in themselves. Now take those features and turn them into benefits. What is the advantage to your customers of free products, being home with the kids or setting their own schedule? The advantage or benefit to me of less stress is that I do not even have an alarm clock in my bedroom. The benefit of free vacations to you may be that you take your husband once a year on a romantic getaway without the kids. So, now create a new list of the real personal and emotional benefits that go with that list of 20 features.

Sales Connections

People buy with their emotions. Your best way to make sales connections is to make friends by sharing emotionally. The next step in attracting more business than you can handle is to take your Top 20 features that are now benefits and turn them into emotionally charged statements. Like this one: “I started my business to make a little extra money and my husband is thrilled that this little home party business is now paying the mortgage.” Create 40 different emotionally charged statements from your sliced bread list of features and benefits. That’s right, I said 40. That would be 2 emotionally charged statements for each one item listed on the Ttop 20 list. One sentence will be for the benefits of hosting a show and one for the business opportunity. If you are not in a business that relies on home parties, then create one for the product line and one for the opportunity.

Leads For Free

This lead generation system is free. The only thing you have to do now is memorize your Top 20 emotionally charged statements and start sprinkling! People pay big money for leads. This system works! Just start sprinkling your Top 20 reasons why your business is the best thing since sliced bread everywhere you go.

You may be at the grocery store and someone says, “Hey, long time no see, what’s new?” You say: “I think I told you last time I saw you that I was thinking about starting a business. Well I did, and I am so happy with it. I get to go to all of the twins’ soccer games and am chaperoning all of Jennifer’s school trips. I love it!”

Or maybe you are at the gym and get to talking with someone who says: “Whatcha been up to lately?” You say: “Wow! Just before I came here, UPS brought me the new XYZ Company Spring products! I just unpacked them and started redecorating the living room with the new wall hangings… I can’t believe I get to redecorate every six months for FREE!”

Sprinkle, sprinkle, sprinkle — then listen. (Key word: Listen) The sprinkling takes practice and the listening takes practice. When you practice and sprinkle everywhere you go, the business comes to you!