Attract Direct Sales Customers

How would you like to have your customers coming to you?
Would you like to attract more customers than you can handle?

I know that some of you are thinking that sounds impossible, but I am telling you that it is entirely possible.

Direct Sales Attraction Marketing

When you learn how to create desire for your direct sales product, services and opportunity people will be attracted to you and will start to ask to do business with you. You can literally create customers by creating desire for your services. It is called attraction marketing.

How To Attract Business – Create Desire

This is a simple system to create desire for your services and attract business. There are only four steps:

1. List the Top 20 reasons why your business is the best thing since sliced bread.
2. Create powerful benefit statements from that list.
3. Sprinkle the Top 20 powerful statements everywhere you go.
4. Watch the customers flock to you.

Best Thing Since Sliced Bread

What are the Top 20 reasons why your business is the best thing since sliced bread? Make a list. Write down the 20 reasons why you love what you do. Not just about your company… about you too.

The list might go like this:

• Fun!
• Free products
• Discounted products
• Great way to entertain
• Save money
• Educational
• Excellent service
• Etc.

Continue all the way up to 20 reasons why your business is the best thing since sliced bread! Include things that set you apart from others in your company too.

Your Direct Sales Business Benefits = Value

• Features do not “sell”.
• Benefits, advantages and value “sells”.

You may have a stainless steel mixer in your product line and if you do not tell customers the benefits of stainless steel, it won’t sell. ‘This is stainless steel, therefore it is dishwasher safe.’ ‘This plant stand is wrought iron, therefore it will not rust when put outdoors’, etc.

The benefit or advantage to the guest is what sells the product. The listing above are the features of your business not the benefits. Just like stainless steel or wrought iron; free products or learning about your products is not very interesting in themselves. Now take those features and turn them into benefits.

What is the advantage to your customers of free products having a show or or a stainless steel item? How are you adding value based benefits to their lives? Did you read the other article on how to increase sales for your home business?

Sales Connections

People buy with their emotions. Your best way to make sales connections is to make friends by sharing emotionally.

The next step in attracting more business than you can handle is to take your Top 20 features that are now benefits and turn them into emotionally charged statements. Like this:

“My sister bought one of these then a week later called and scheduled a show so she could get everyone in the family one for Christmas!”

“We had a blast last night at my show… Our theme was coordinating earrings with complexion. The hostess earned $200 free jewelry and everyone had fun!”

Create 40 different emotionally charged statements. One from each item on your top 20 list for scheduling shows and one for recruiting.

That’s right, I said 40. That would be 2 emotionally charged statements for each one item listed on the Top 20 list. One sentence will be for the benefits of hosting a show and one for the business opportunity. If you are not in a business that relies on home parties, then create one for the product line and one for the opportunity.

Leads For Free

This lead generation system is free. The only thing you have to do now is memorize your Top 20 emotionally charged statements and start sprinkling!

People pay big money for leads. This system works! Just start sprinkling your Top 20 reasons why your business is the best thing since sliced bread everywhere you go.

You may be at the grocery store and someone says, “Hey, long time no see, what’s new?” You say:

“I think I told you last time I saw you that I was thinking about starting a business. Well I did, and I am so happy with it. I get to go to all of the twins’ soccer games and am chaperoning all of Jennifer’s school trips. I love it!”

Or maybe you are at the gym and get to talking with someone who says: “Whatcha been up to lately?” You say:

“Wow! Just before I came here, UPS brought me the new XYZ Company Spring products! I just unpacked them and started redecorating the living room with the new wall hangings… I can’t believe I get to redecorate every six months for FREE!”

Sprinkle, sprinkle, sprinkle — then listen. (Key word: Listen) The sprinkling takes practice and the listening takes practice. When you practice and sprinkle everywhere you go, the business comes to you!