Find Leads At Library Workshops
While on a personal day to another county in my area, I made a quick spur-of-the-moment stop at a library on my travel route and picked up a library card.
Not a card to take out books, but a card listing all the county libraries.
If you need more direct sales booking ideas then you should get a library card! The card had about 12 libraries listed with contact information.
I already present events in my own county with various libraries and was interested in expanding into another county. The events are a public service and also a lead-generation system for my business. All direct sellers can benefit from this source of free leads.
Library Workshops – Time Invested Paid Off
I am really impressed with the return on time invested.
I spent one afternoon calling all the libraries on the list. About 4 hours total time was my investment.
Those calls were received with terrific enthusiasm from the event planners.
One library actually scheduled an event on the first call. That alone was enough pay-off for my time invested, but read on.
I sent out hard copy information to 6 out of 12 of the calls. That is an exceptionally high rate of interest to the initial inquiry.
I also sent an email to everyone I called, even if I had left a phone message.
The following week, I made return calls to the libraries that I sent hard copy folders to.
Deduct Mileage By Stopping At Library
My initial reason for stopping into the library was to be able to deduct my personal mileage from my income taxes. I was out on a personal day visiting friends and just wanted to deduct my miles so stopped for the library card.
The result of this “whim” or should we say inspiration, is that I now have 3 new library “gigs” on my calendar through the end of the year.
I am also listed in the county library resource directory for special events. This is the county libraries’ guide to recommended library event providers.
Do Cold Calling For Library Workshops
Before you make your library workshop cold calls, set yourself up for success by planning.
This is what you need to cold call libraries:
- Get a list of area libraries
- Know your offer (topic of event, fund-raising, etc.) Read more about getting started in public speaking.
- Write a script
- Have a mailing piece (electronic and hard copy)
- Schedule time for initial calls
- Do the follow-up mailing (electronic and hard copy)
- Schedule follow-up call time
- Keep your calendar handy and be proactive in your conversation
The great part about calling libraries is that they answer their phones. I LOVE it!
Ask for the adult and/or children’s special event planner.
Share your services quickly, in under 10 seconds, and ask a question about their needs. The 10 second rule works nicely on all cold calling situations.
When you stay focused on service, you will get really good results.
Yesterday afternoon, I got a call asking for a date from a library for a special event next March. This library thing really works.
Home Party Plan Bookings Everywhere
If you do not have enough business, most likely you are not taking advantage of all the opportunities available to you.
I guarantee you that any “library workshops” will generate new clients for your business.
The people you meet at this type of event will be totally unrelated to your existing client base. The time invested in soliciting libraries will pay off. The people who attend library events will be your future party plan bookings.
Of course you can search online for library listings but then you can not deduct the mileage from your taxes!!