Public Drawings For Lead Generation
The fish bowl concept is a lead generation system that works.
Everyone loves a contest and everyone wants to win!!
The Lead Generation System
Using public prize drawings as a lead generation system is something that a member of my sales team invented.
It is pretty simple and I am always amazed at how it works to bring in TONS of leads!
Ashley, the consultant who invented this lead generating system, used it to entirely fill her calendar when she first started in home parties. Since she shared it with me, I have used it and shared it with many team members who also had great results.
Ashley’s dad owned a key shop.
She made a cute poster and some prize drawing slips, then set them up on the counter in the shop. To her surprise, she had a steady supply of leads from customers who were more than happy to enter to win a FREE cooking lesson.
Direct Sales Contest = Lead Generator
Basically, the only thing you need to do is set out a fish bowl somewhere with a small poster and have a contest to win your direct sales products, opportunity or services.
It becomes a continuous lead generator!
Where To Fish For Sales Leads
You can put your fish bowl anywhere that you can get permission to offer your prize and gather sales leads.
When I put one in the YMCA I asked them ahead at the desk what they thought of the idea, then was redirected to someone with more authority and asked if I could do it.
They were more than happy with the idea when I suggested that I would give them a percent of each sales total for shows I scheduled. This is good when the organization has fund-raising needs.
At the bank I asked to be put on the list to get the “local business of the month” table. I did this a few times and had equal success at all of them.
If you have a friend who owns a business, ask her or him. Or maybe open the topic at your hair dresser, spa or nail salon, etc.
It really depends on your connection to the organization.
There are many things that you can offer from your direct sales company’s product line or services.
I would try different things and see what kind of results you get. Carefully crafted statements will give people incentive to enter your contest.
$250 worth of jewelry sounds good and yet if it does not work you can try something else.