Public Drawings For Lead Generation

The fish bowl concept is a lead generation system that works.

Everyone loves a contest and everyone wants to win!!

The Lead Generation System

Using public prize drawings as a lead generation system is something that a member of my sales team invented.

It is pretty simple and I am always amazed at how it works to bring in TONS of leads!

Ashley, the consultant who invented this lead generating system, used it to entirely fill her calendar when she first started in home parties. Since she shared it with me, I have used it and shared it with many team members who also had great results.

Ashley’s dad owned a key shop.

She made a cute poster and some prize drawing slips, then set them up on the counter in the shop. To her surprise, she had a steady supply of leads from customers who were more than happy to enter to win a FREE cooking lesson.

Direct Sales Contest = Lead Generator

fish bowl conceptBasically, the only thing you need to do is set out a fish bowl somewhere with a small poster and have a contest to win your direct sales products, opportunity or services.

It becomes a continuous lead generator!

Where To Fish For Sales Leads

You can put your fish bowl anywhere that you can get permission to offer your prize and gather sales leads.

When I put one in the YMCA I asked them ahead at the desk what they thought of the idea, then was redirected to someone with more authority and asked if I could do it.

They were more than happy with the idea when I suggested that I would give them a percent of each sales total for shows I scheduled. This is good when the organization has fund-raising needs.

At the bank I asked to be put on the list to get the “local business of the month” table. I did this a few times and had equal success at all of them.

If you have a friend who owns a business, ask her or him. Or maybe open the topic at your hair dresser, spa or nail salon, etc.

It really depends on your connection to the organization.

Your Prize

There are many things that you can offer from your direct sales company’s product line or services.

I would try different things and see what kind of results you get.  Carefully crafted statements will give people incentive to enter your contest.

$250 worth of jewelry sounds good and yet if it does not work you can try something else.


    Shared by: Linda O'Rourke:

    Thanks for that Deb I will give that a try. At the moment I am promoting a weight loss shake so struggling to think what I can offer as the prize because I don’t think the shake on it’s own will do it but will come up with something.

    Shared by: Lucy K:

    This is such a great idea Deb — thank you for posting it. As soon as I get back from Convention, I will be looking for places that I can do this. I will be offering a free card class for the winner and 4 friends.

    I will post my results 🙂

    Thanks again!

    Shared by: Deb Bixler:

    Hey Linda – When you do the follow up call tell them they won. Make your prize drawing something that requires your services….
    A free ‘spa makeover’, ‘cooking class’, ‘organizational workshop’ or some other type of educational experience based on your product line.

    Then the winner gets to invite some friends to the ‘workshop’ and gets more free products at the show.

    Play with different scenarios. Try to give them a very small prize and a bigger one at the workshop, etc. Try different things. But Don’t launch into a product or ‘home party’ pitch when you are calling for the first contact to the prize winner.

    Did you read this one too?

    Shared by: Linda O'Rourke:

    Hi Deb

    I love this idea and have tried it several times but I don’t know if the UK audience thinks differently to the US audience but I have never found it successful. People are leaving their details because they are interested in the prize but when you speak to them about your products or a party they just don’t want to know.
    I had over 40 leads at one event but never got one party or product sale from it. Maybe there is something I am doing wrong. So wish you were in the UK and we could meet up I think you promote some great ideas.

    Shared by: Rebeca Ortiz:

    I had been using my facebook account for leads but not getting anywhere, I am definitely going to try this.

    Shared by: Sarah:

    I like putting a bowl or a raffle drawing with a hairdresser. It gives them something to chat about while the haircutting is going on. And you can reward your stylist for how many leads she brings you!

    Shared by: Tammy Anderson:

    This is going on my “love it-do it now list”!

    Shared by: Leah Duke:

    I have been able to put a small display of my products in my local coffee shop, business cards and a catalog at the counter to browse thru while waiting for their coffee along with a sign up sheet for a drawing.

      Shared by: Deb Bixler:

      Great Leah! All good in getting the word out!

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