Most home party plan consultants have a prize drawing at their home show. Consider this:  is the drawing event a success? Does it accomplish what you want it to?

Get Home Party Plan Leads With Effective Drawing

The purpose of your drawing is to get leads. Whether it is at a fair or vendor event or part of your party plan presentation, the result that you are looking for is leads. An effective drawing gives you leads and a course of action with permission to follow up.

Keep The Lead Generation Tool Simple

A prize drawing slip is a lead generation tool. Keep it simple for the best results!

Use a check box so that your guests can quickly fill it out. Give them the choice of yes, no or maybe in that order.

You will get a lot of maybes which give you permission to follow up. Don’t ask for too much information. Name, phone and email is adequate. KISS – Keep it simple!

Conduct your drawing at the end of your show so that the guests have had a chance to “like” you. Door prizes and drawings at the beginning of the event are not effective because you have not developed a relationship yet. Do not use a raffle ticket as it does not give you any information about your guest. Keep your questions simple too! Would you like to host a show? Do you know an organization that needs to raise money? Would you like to create some additional income in your home? Would you like some free products?

Write your own questions based on the focus of your business.

When you keep your party plan drawing slip simple and ask the question that give you the information that you want, your drawing will be an effective lead generation tool that gives you permission to follow up.

The fish bowl concept is a lead generation system that works. Everyone loves a contest and everyone wants to win!!

The Fish Bowl Lead Generator

The fish bowl concept is a lead generator that a member of my sales team invented. It is pretty simple and I am always amazed at how it works to bring in TONS of leads! Ashley, the consultant who invented this lead generating system, used it to entirely fill her calendar when she first started in home parties. Since she shared it with me, I have used it and shared it with many team members who also had great results.

Ashley’s dad owned a key shop. She made a cute poster and some prize drawing slips, then set them up on the counter in the shop. To her surprise, she had a steady supply of leads from customers who were more than happy to enter to win a FREE cooking lesson.

Have A Direct Sales Contest

Basically, the only thing you need to do is set out a fish bowl somewhere with a small poster and have a contest to win your direct sales products, opportunity or services.

Where To Fish For Sales Leads

You can put your fish bowl anywhere that you can get permission to offer your prize and gather sales leads. When I put one in the YMCA I asked them ahead at the desk what they thought of the idea, then was redirected to someone with more authority and asked if I could do it. They were more than happy with the idea when I suggested that I would give them a percent of each sales total for shows I scheduled. This is good when the organization has fund-raising needs.

At the bank I asked to be put on the list to get the “local business of the month” table. I did this a few times and had equal success at all of them.

If you have a friend who owns a business, ask her or him. Or maybe open the topic at your hair dresser, spa or nail salon, etc. It really depends on your connection to the organization.

Your Direct Sales Incentive

There are many things that you can offer from your direct sales company’s product line or services. I would try different things and see what kind of results you get. Carefully crafted statements will give people incentive to enter your contest. $250 worth of jewelry sounds good and yet if it does not work you can try something else.

What Are YOUR Lead Generating Ideas?

Do you have any unique lead generating ideas?

Share them below in the comment section below and I will send you the FULL version of the Explode Expo Results “Talking E-Book” as a thank you! Don’t worry there are enough leads for everyone so tell us your unusual or unique system of finding business!

Thank You DSWA

Direct Selling Women’s Alliance Speaker Of The Year!

The DSWA honored me as the Direct Selling Women’s Alliance’s 2011 speaker of the year. This is the entire program as I presented it at the annual direct sales motivational training event.

The corporate executives, field consultants and vendors in attendance at Celebration gave a standing ovation. Thank you everyone who has made this award possible and thank you to the DSWA for the recognition.

Direct Sales Consultant Lead Generation Training

This direct sales consultant training program is a system to get more leads at your vendor events. “Explode Expo Results” is just one system that makes up the direct sales training program, Power UP For Professional Results. When you incorporate lead generation systems such as vendor fairs and expos, you will always have a solid direct sales business. Gamesters: See your score card for a coupon to apply in the shopping cart.

Find Unlimited Bookings!

When you go to vendor events on a monthly basis you will never wonder where to find business again. Tonight in conjunction with the Direct Selling Women’s Alliance I presented a training call on finding and qualifying leads at vendor events.

Qualify Your Business Leads At Vendor Events

Would you rather bring home 100 leads that never answer the phone or 10 leads that really want to hear from you and maybe even call you first? When you learn how to qualify your leads you will maximize your results at vendor events. This is a 10 minute excerpt of the DSWA Celebrations Sneak Preview.

The entire “Maximize Your Results At Fairs & Expos” seminar is included in the Power UP For Professional Results program. The workshop will be featured at the DSWA Celebration event in Dallas on April 30th. NOTE: You may have to click it twice to activate the audio! Vendor events will keep your direct selling business solid.

Click For Unlimited Leads!

Find Direct Selling Leads

It is important that all direct selling business consultants put a few systems into place that will bring in a continuous supply of leads. No business can depend only on friends and family to create an income. When you go to vendor events twice per month you will find an unlimited supply of leads for your business.

• Go to one event each month as a guest and network with the vendors.
• Go to one event each month as a vendor and network with the guests.

This simple system will keep your calendar FULL!

Home Party Plan Business Marketing

Marketing a home party plan business is just like marketing any other business model. You must create desire for your products, opportunity and services. When you put systems into place that create desire you will begin to attract people who want what you have to offer.

Whether you want to find more bookings, grow a massive sales organization by improving your team recruiting or increase your party plan sales you MUST become proficient at creating desire for your products, opportunity or services!