Have An Effective Prize Drawing
Most home party plan consultants have a prize drawing at their home show.
Is the drawing event a success?
Does it accomplish what you want it to?
Effective Prize Drawing = More Leads
The purpose of your drawing is to get leads.
Whether it is at a fair or vendor event or part of your party plan presentation, the result that you are looking for is leads.
An effective drawing gives you leads and a course of action with permission to follow up.
Keep The Prize Drawing Slip Simple
A prize drawing slip is a lead generation tool. Keep it simple for the best results!
Use a check box so that your guests can quickly fill it out. Give them the choice of yes, no or maybe in that order.
When you use the maybe option, you will get a lot of maybes as opposed to no. This gives you permission to follow up.
Don’t ask for too much information. Name, phone and email is adequate.
KISS – Keep it simple!
Conduct your drawing at the end of your show so that the guests have had a chance to “like” you.
Door prizes and drawings at the beginning of the event are not effective for gathering leads because you have not developed a relationship yet.
Likewise, do not hand out the drawing slip until they have had a chance to have fun and bond!
People do not invite strangers over to their house!
If you give the slip out in the beginning they will fill it out immediately so, wait until you are a friend!
I used to keep the prize drawing slips in a little pocket in the back of the show binder that I handed out to each guest. Rarely did someone find it before I directed them to it.
After the fun and festivities they will be more likely to check YES!
Do not use a raffle ticket as it does not give you any information about your guest.
Keep your questions simple too!
- Would you like to host a show?
- Do you know an organization that needs to raise money?
- Would you like to create some additional income in your home?
- Would you like some free products?
Write your own questions based on the focus of your business.
When you keep your party plan drawing slip simple and ask the question that give you the information that you want, your drawing will be an effective lead generation tool that gives you permission to follow up.