2 FREE AudiosHave An Effective Home Party Plan Drawing
Posted by Deb Bixler
Most home party plan consultants have a prize drawing at their home show. Consider this: is the drawing event a success? Does it accomplish what you want it to?
Get Home Party Plan Leads With Effective Drawing
The purpose of your drawing is to get leads. Whether it is at a fair or vendor event or part of your party plan presentation, the result that you are looking for is leads. An effective drawing gives you leads and a course of action with permission to follow up.
Keep The Lead Generation Tool Simple
A prize drawing slip is a lead generation tool. Keep it simple for the best results!
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Use a check box so that your guests can quickly fill it out. Give them the choice of yes, no or maybe in that order. |
You will get a lot of maybes which give you permission to follow up. Don’t ask for too much information. Name, phone and email is adequate. KISS – Keep it simple!
| Conduct your drawing at the end of your show so that the guests have had a chance to “like” you. Door prizes and drawings at the beginning of the event are not effective because you have not developed a relationship yet.
Do not use a raffle ticket as it does not give you any information about your guest. Keep your questions simple too!
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Write your own questions based on the focus of your business.
When you keep your party plan drawing slip simple and ask the question that give you the information that you want, your drawing will be an effective lead generation tool that gives you permission to follow up.
I am wondering if you give “equal opportunity” to the drawing slips. I know someone who, if the person checks “no” on everything, does not choose them to win the prize even though their name was drawn. Also, in your opinion, is it better to offer products rather than a gift certificate? Or does it depend on the business?
Two good questions…
If someone says “oh… I love the such and such, or I wish I had one…” then I say: “Would you like to win one?” Generally go with product of choice at a vendor event.
This is perfect! Thanks for breaking it down for me. I love the KISS too. I tend to over complicate things
Cool, nice to see you here Awnya!
It certainly makes sense about no drawings at beginning; unless you have built a relationship, the attendee really is not interested. Give them something of value, (including your undivided attention, we need to make our customers feel special in today’s world!)