Start A Referral Exchange Program
One of our 90+ ways to find direct sales bookings is to have a referral exchange program with other direct sales consultants in non-competitive companies by handing out each others’ mini-brochures.
A recent email on how exactly you trade referrals has prompted this blog post.
Like asking for referrals in general – you must think through and make a plan for referral trading with other consultants.
Give To Get Work At Home Referral Leads
You must give referrals in order to get referrals!
While having a referral exchange program may be counter intuitive for some, this business collaboration is a very powerful source of leads.
Rather than feeling worried over competition this type of collaboration multiplies your results. With 2 or more people working together you are squaring your results!
- 2 people in collaboration get 4 times the results of 1
- 3 people working together get 9 times the results of 1
- 4 people working together get 16 times the results of 1
How To Set Up A Referral Exchange
Similar to many networking groups who hold luncheon groups for the purpose of supporting other members with referrals you can set up a group of distributors who are in non-competing product lines as a referral organization.
Like those groups you would not have more than one distributor from a given company or product line and you would create a list of rules that everyone in the group must agree to.
They really can be anything you want:
- Have an arrangement of brochures at your party for complementary companies.
- Use the collaborators’ mini-catalogs in your gift bags.
- When you donate to bingo, fundraisers or other events you include their brochures
- At a trade show you offer complementary services
- Refer one specific person to another distributor once per month
- Drop each others’ catalogs all over town
The referral trade systems can really be anything you want.
Don’t fear the competition, embrace it and leverage everyone’s efforts!!
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