Cash Flow After The Show

Cash Flow After The Show has to start before the show!

You can create cash flow after the show with only 13 simple secrets. Cash After Show is an acronym for the Power Hour seminar we held last night. Each letter represents one of the 13 secrets to Cash After Show. I will break the seminar down into three posts over the next week. This one is on the Cash in Cash After Show. For those of you who want to receive all of the posts into your email in-box as I post them, just sign up for the RSS feed so that you get the website updates as they are posted.

So the CASH in Cash After Show is as follows:

All home parties have three parts.

1. Before the show
2. During the show
3. After the show

I know that that sounds pretty basic, and it is! It is a fact that in order to Create A Cash Flow Show, you will want to maximize the sales in all three areas. On the home study set Create A Cash Flow Show we talk about host coaching for over an hour. The focus is on many aspects of host coaching and specifically the before the show aspect of host coaching. Now I will focus on the after the show part as well.

The sales before the show will not happen unless you expect them and coach for the before the show sales. The after the show sales will not happen at all if there are no before the show sales, so talking about after the show sales must start with before the show. I know this sounds silly, but bear with me.

The C in Cash is to Circulate Catalogs

When you are getting your host started on the planning of the show, actually before she even has her planner, it is time to plant the seeds of sales before the show. Start out by asking her how many catalogs she/he would like to have for collecting orders from the guests who can not make it. When you ask her how many catalogs she/he wants, be sure to explain what they are for. Frequently she thinks they are for everyone and you send her 25 or so and then you may be disappointed that she does not have any orders. The catalogs are for those who can not make it to the show. I would recommend that you say at this point something like this; “Our goal is 8 orders when I arrive, because that will give you a terrific show even before I get there….”

The A in Cash is Attitude and Attendees

Your attitude is that all shows have orders before you arrive and when you position yourself in that way it is not being pushy. Your attitude when they schedule and when you follow up and when you are at the show is that this is what happens. When we had our host coaching Power Hour and in the Create A Cash Flow Show study set, we talked about, host coaching at the show… saying things like “Mary already has a terrific show before we even start because she has so many orders all ready, you are positioning your self for the next host. At this time it is good to ask her if any of her friends that will be attending would like to assist her in collecting orders from their friends. I would ask maybe, if she has any friends who are particularly interested in your products. I always called them groupies. Frequently, groupies have groupie friends or family. So in the call or at the show when you are getting ready to give or mail the planner plant the seeds that outside orders or preorders are normal, expected, and easy to attain. The groupies should invite there groupie friends and also have some catalogs to pass around to the groupie family and friends. At this point it is good to offer a gift to those who bring orders. You the consultant will say “Tell your friends to bring a guest or an order and get a free gift!” Remember it does not have to be a huge gift… I am sure you have something that is under 75 cents, and it will generate huge sales before the show. You attitude about this is that it is normal and her friends will be excited about collecting orders.

The S in Cash is Sales

The Sales before the show will generate the sales after the show because the books are out, the attendees are telling their friends, the wheels are in motion, you can not stop a moving train. Increase those sales by giving the host tips on increasing the average ticket price such as pointing out the special, or her favorite product so that the guest go slower through the books. I would even go so far as to ask the host what her favorite product is, then give her the word choices to use and tell her why. Like, you might say “when you hand out the catalogs tell the guests, my favorite product is XYZ…. When you do this Lisa, the guests look closer at the catalogs and tend to find more things they want.” Also, having her point out any urgent, month only special or upcoming discontinued items will generate interest.

The H in Cash is for Host Coaching

Host coaching is the back bone of your business! Host coaching generates sales, leads, future shows, new consultants and cash flow. In Create A Cash Flow Show we talked for 75 minutes on host coaching and a lot on the importance of the first call. (Create A Cash Flow Show will increase you commission by 50% within the first month after you incorporate the systems into your business! I guarantee it 100%) Your first host coaching call be sure your host understands the details of gathering orders. How do the order forms work, how to do tax, and take credit cards, how to have checks made out. A host will not collect orders before the show if she is not comfortable. Host coaching is not pushy; it is your job! When the host is comfortable, then you both benefit. When ever you speak to the host remind her of our goals to have xyz orders or dollar value of orders before the show. And remember to always tell her why you want her to do that and what’s in it for her!

So, I know that this post/article is about Cash Flow After Show, and as I said in the beginning, you must have Cash before the show to Create Cash Flow After the show. So check back in a couple of days for the After Show part of our acronym Cash After Show.

More Systems To Increase Home Party Sales

To Be Continued…..