Fill Income Gap December – January
It is a fact that after the holiday shipment cut-off date through the 8th or 10th of January, sales are tough in the direct sales industry.
There are things you can do to fill that income gap so that the bills get paid!
Fill The Income Gap
Don’t take extra time off because it will only make the income gap worse!
The key to keep your sales from nose-diving after the holidays is to take action NOW!
Tips To Increase After Deadline Sales
Make a plan to generate cash flow during that empty sales window.
1 – Market Catalog Shows
Push catalog shows in November and early December.
If you market these holiday catalog shows at all your shows in late November and early December you will have a dozen or so each year, creating cash flow during that blank calendar time.
Offer bonuses for all catalog shows that close in December after the holiday cut off and before January 10th.
REALLY hype up your catalog shows! Offer additional incentives for those that close higher than $450.
2 – Hold A VIP Party
Customer appreciation events are a gift that you give to your clients, and a great time to hold them is during that post holiday time that you would like to generate some sales to carry you over.
It is a perfect time to host: between Christmas and January 10th because your house is already decorated for the holidays and looks great!
While the focus is on thanking past hosts and guests, this type of event will always generate sales and bookings, especially if you have a product display.
3 – Hold A Mystery Host Party
Host a mystery host show (or two) either live or an online Facebook party during the gap time.
A mystery host show is when you give away the hostess benefits to buying guests in attendance. This can be done in conjunction with a customer appreciation, as a live but separate event or as an online event!
You could even conduct a mystery hostess show simultaneously both live and online. Be sure to hype it up and market to everyone you know!
4 – Reach Out To Assisted Living
Retirement homes, health care facilities, senior centers and other assisted living establishments always need to entertain their clients and the clients need easy holiday shopping solutions.
Offering yourself as an entertainer to these types of establishments now will boost your sales, give you a couple of extra bookings and also provide a much-needed service.
Once you schedule an event in a facility it will surely become an annual fall or late season booking!
5 – Act Like A Store! Have After Holiday Sale!
Conduct a post holiday phone sale for December or early January.
You can call it a white sale or a snow day sale…. Every other industry offers early January sales so why not YOU?! A one-day sale of limited stock items creatively presented can do wonders!
Try offering discounts that diminish as the day goes on…. Phone orders before noon are 50% discount, 12:01 – 5:00 PM get a 25% discount and after 5:00 the discount is 15%.
6 – Offer Last & First Show Bonus
My favorite is to offer a special Winter theme and a BIG bonus gift for the LAST 2019 show and the FIRST show of the new year!!
Start talking it up NOW and you WILL have MORE than one last 2019 show and more than one first show for 2020!!!
Do you have any other ideas to fill the income gap over the holidays?
Please share them in the comments below!