Direct Sales Marketing After Show

Marketing Tips For Direct Sales Party Orders AFTER Your Show

This is the second of the three part article on how to market your direct sales party business so that you get more orders AFTER the show.  We had a series of direct sales seminars called: Create Cash Flow After The Show and these three articles are the result of those calls.

• Yes you can increase your sales after the show.

After Direct Sales Show

Cash After Show is the acronym for marketing tips that will generate sales after your direct sales show. If you haven’t done so yet check out the previous article to see what the first 4 tips are in the Cash part of Cash AFTER Show. Today’s post will focus on the AFTER part of the acronym Cash After Show. Remember that in order to have Cash Flow After The Show, you must have Cash Flow before the show!  Read the first article to learn how to create momentum in your direct sales show so that the sales will continue after the show.

Direct Sales Success = Attitude

In direct sales, your success is all about attitude.  The A in AFTER stands for attitude.  It always comes back to attitude, doesn’t it?! Your attitude about the orders before and after the show affects the outcome tremendously. When you position yourself (positively) with the attitude that it IS  normal for everyone to have orders before and after the actual direct sales party, then they will. When you position yourself (negatively) that it is hard or pushy, or asking too much of the host, then it will be. Your attitude will determine your hosts’ willingness to collect orders. before the show.  So your attitude will determine the outcome. Position yourself as a sales professional that always has good shows for the host, and you always will.

Words That Help Increase Sales

Using better word choices will definitely help increase sales. The other part of the A  in the work AFTER stands for Ask for what you want. That means be specific and use good word choices.

Say, “our goal is to have 8 orders when I arrive….”  NOT “  our goal is to have some orders” or that all good hosts collect orders, or that extra orders will give you more free products.  Say “Our goal is to have 8 orders before I arrive.”  Set a specific bar.

Another example is to say “When we have 16-21 guests in attendance, I can guarantee a $1000 show” or whatever it is you are saying. The specific numbers here are not the point. Pick out numbers that work for your business, and remember to go high and be specific. These examples are just that. The things that you ask for specifically are unique to your business. It may be that you ask them to have 2 friends lined up in advance to host a show, or what ever you specifically want. Your Attitude about the ability to reach those specifics and the bar that you set when you ask for what you want will create specific results. Vague statements will result in vague returns.

Direct Sales Party Means Fun

When your attitude is positioned professionally and you are asking for what you want, the next step is fun.

The most important piece in any home party is FUN!  If the direct sales consultant is not having fun, then the host won’t have fun either. Be silly in your messages, make fun of yourself, tell the host how much fun it is being a consultant.  Have fun! If you are not having fun, then your host will think it is too much work to collect orders or even to have a show.

Good Consultants Tell Hosts How It Works

A good direct sales consultant takes the time to tell the host how it works.  In our acronym AFTER the T stands for TELL.  Tell your host how it works. We think that she knows how it works and that is because we are conditioned to it. If the host is not comfortable collecting orders, then she won’t do it. Tell her about how the order forms work, the tax, and the payment plan. Tell her how to take credit cards or who to make the checks out to. Tell her what is on special and tell her word choices on how to generate interest in products. Tell her when we plan to close the show. BE SPECIFIC and you will get specific are results.

Say: “In order for our guest to get their orders quickly, our goal is to submit the show within one week of our show date. It is easier when you collect the money as you go along, instead of having to go back later and collect it”.

This does a few things. First it implies subliminally that we will have time to collect extra orders after the show and it also establishes the fact that we will not be keeping it open for a month, while at the same time encouraging her/him to get the money when the order is placed. Tell your host how it works so that she/he is comfortable with the process. When I say TELL. I really mean discuss, explain have a conversation and interact, but tell her the facts. Don’t be wishy-washy!

A Direct Sales Business Is Exciting

Did you notice how we never get away from the Attitude part! Your energy, enthusiasm and excitement is what makes or breaks your direct sales business. I am talking about physical and emotional energy. When the direct sales consultant is excited and is able to translate that through the phone, letter, card, internet and into the host, then she too will have the energy and enthusiasm to get this train rolling so that we can not stop it after the show is held.

• Stand up and wave your arms when talking on the phone.
• Talk in a higher pitch voice. Hand-write notes, even on pre-printed cards.
• Be perky.

You may be saying that Deb is nuts at this point, and it is true that the only time you will come through as being energetic and enthusiastic is when you overact to the point that you think it is ridiculous. Energy and enthusiasm does not go through the phone, email or other technology based media well. You must over act so that your host catches the energy, excitement and enthusiasm for your business. Then she or he can transfer that to the guests.

Motivate Your Show Hostess

The R in AFTER if for remind, remind, remind. In order to motivate your show hostess continuously of what your/her goals are. Every single time you talk, leave a message, or communicate in any way of form, remind her of the specifics that you are asking for and of the fun and excitement we are all having! Remind, remind, remind!

Direct Sales Training Seminars

The Cash AFTER Show training was a seminar held on the direct sales power hour.  Held every even dated Wednesday, these direct sales business training programs are free.  Get on the newsletter list so that you receive the dial in on the day of each call.  The Cash AFTER Show marketing training can be read in three parts.  See the list of related posts below to read the other articles.  You CAN and do deserve to have sales after every direct sales party!