Your Direct Sales Business Is A Tree!

You should think about your direct sales business as a tree. When you take a walk around your neighborhood look at the big trees. Consider every branch a branch of your business. It may start with one show, then branch out into more and more shows and customers.

Consider each big tree you look at and realize that for every branch above ground there is a root below ground to keep the tree stable.

The law of gravity demands it! What goes up MUST go down! Can you visualize the massive root system under a tree of this size?

WOW! Think about it! Like this tree (picture taken near the Pennsylvania monument in Gettysburg, PA) all trees including your business tree have a root system that is as deep and wide under ground as it is above!

Direct Sales Business Leads

You may be thinking “how does this apply to my business?”

Each root in your business tree is a lead generation system which grows above ground into a stream of income. A direct sales business tree should have many lead generation systems as a solid foundation (root system) so it can grow tall and strong (branches) to create income.

This is another post about your direct sales business tree  which is a bit more graphic in showing the business’ root system.

There are many ways to generate business including:

• Friends
• Family
• Schools
• Work
• Neighbors
• Organizations
• Churches/Synagogues
• Home Party
• Strangers

Balanced Business & Lead Generation

A balanced business generates  income from all of the above sources of business and then has a root and a branch for each one. A solid business tree will stand the test of time.

If your business tree does not have a root for each source of leads, then your tree will eventually fall over. When a direct sales business consultant runs a balanced business, they have lead generation techniques that bring a continuous stream of leads in from a wide variety of sources.

If you ONLY depend on family and friends for business you will only have 2 roots on your tree and then only 2 income branches/streams.

Sooner or later the tree will fall over! Your business will fail!

Generating Leads – Finding Business With Strangers

The tap root for your tree is generating leads with strangers. This turns into your business tree trunk above ground.

All the other people/leads/streams of income including those you meet at your home parties are “acquaintances.” When you incorporate lead generation systems into your business that are continually finding new business with strangers, you will never have to worry about where to find business again.

• Vendor Events
• Fundraising Activities
• Community Service
• Public Speaking

The Power UP For Professional Results is a lead generation program that teaches you how to find and build your business with a solid root system so that it grows tall and strong.

Available in real CDs or as downloads, this program will ensure that you NEVER have to worry about where to find business again!

Best Month Of Year To Host Home Party = January

January (any month) is the best month of the year to host a home party. There is absolutely no reason why you cannot have a solid party schedule every month, year round.

Home Party Plan Cancellations

There is no reason why a particular month should have more cancellations than another, except maybe the blizzard of 2009!!

Really though, your attitude is what plays the biggest role in your ability to date a specific month. When you have a good attitude toward every month, every month will have a solid schedule.

Our CashFlowShow – Direct Sales Radio topic this coming Wednesday (11-2-11) is “Booking & Host Coaching A Solid January Show Schedule.”

Why Is January The Best Month Of  The Year To Host A Home Party?

If you do not know why January (and every month) is the best month of the year to host a home party then there is no way you will be able to date a solid show schedule in January.

Use this form to always be prepared as to why every month is the best month of the year to host a show. Make sure that you always use a 3-month rolling window and prepare your worksheet on a month to month basis.

Print The WHY Every Month Is Best worksheet!

January IS the Best Month Of The Year
For Booking Shows Because…

• It has the highest host bonuses of the year!
• My post-holiday stress disorder theme show is a blast!
• It is the only month of the year I do theme shows!
• It is a great mid-Winter stress release party!
• Every host gets 2 dates: One for the show and one as a snow date.
• Host bonuses are always higher in January!
• I reserve January ONLY for tried and true past hosts.
• OR whatever you can thing of….

When you have 5-10 reasons why each and every month is an awesome month of the year to host a show and you share them everywhere you go, then every month WILL be a terrific time to have a show. This training topic is part of the CashFlowShow party plan system.

Everyone in the direct sales business knows what a roller coaster ride it can be. One month you are sitting on top of the world, and the next month you are scratching and crawling to find new bookings.

Find Bookings For Direct Sales Business

To truly reach for the stars in this industry, you have to work your bookings to the max and earn as many sales and new bookings as possible, while using the down time to implement new marketing strategies. Using the dreaded down time as an opportunity to find new ways to get recruits and bookings will pump up your business and help you reach your dreams.

Bookings Take Action

Take actions in tough times!! No one wishes for tough times. It would be great if every week was filled with one sale after another. However, a reality check will let you know that the business of BOOKINGS has its ups and downs. Take action in those tough times and stay involved even there are no bookings.

Why Take Action?

• To regain momentum
• To keep you focused on the promotion of your business.
• Keeps you “in the mix” in case new opportunities arise.
• Sets up future sales and bookings
• Keeps you feeling good about you and your business.

Take Direct Sales Action Tough Times

Many people will take a vacation, head out to the golf course, or just sit on the couch and watch television.

That is exactly the wrong thing to do!

The Power UP For Professional Results Program is ALL about finding direct sales party bookings!

Direct Sales Business Marketing

When there is a dearth of bookings, it is time to start marketing. If you stay positive while others are moaning about the difficult times, guess who has the competitive edge? That’s right – you!

If you do not have enough bookings, then chances are you are not willing to go to any lengths to get them.

Here’s what to do when there’s nothing to do:

• Contact old bookings to set up future events.
• Introduce as many new people as possible to your business and recruit new team members.
• Down time is a great time to ratchet up the sales training.
• Catch up on all paperwork and administrative duties.
• Research new ways to market your business.
• Implement these new marketing strategies and get off your butt and get out there
• Invest time in education!!
• Try a new marketing technique
• And market! market! market!

Direct Sales Success

Direct sales success is simple: “When the Going Gets Tough, the Tough Get Going”

Those who want to remain successful in the direct sales business realize that bad times will be mixed in with the good. They also will be the ones to “get going” when business is slow and take action! The only way to reach your dreams and earn a great living is to ride the good times and use the bad times to set yourself up for even better good times.

Marketing At Chamber Networking Events

In the direct sales industry, everyone is looking for new ways to market and promote her or his business. It is a very competitive market and any small edge can help your business grow and thrive.

One method of marketing your direct sales business that is often overlooked is networking through Chamber of Commerce events. There are a wide variety of Chamber events and some do not require membership so think (look) outside the box.

Many areas have smaller Chamber organizations. If you live near a large city a little investigation will turn up the main Chambers but also smaller ones such as the Latino Chamber Of Commerce or the Spanish American Chamber or the African American Chamber of Commerce.

These groups would love to network with you as well and often have lower membership fees. They are not restricted to those who fit the profile but are open to all who support them.

Networking At Chamber Mixers

Networking events are a great way to connect with other entrepreneurs and business people. One of the best venues for these types of events is the Chamber of Commerce mixer. These events can include breakfasts, lunches, dinners, happy hours, golf events, and guest speakers. Some Chambers even have structured networking events designed for you to network and meet many new business contacts. These are networking opportunities are a great way to rub elbows with other business leaders in your area.

Find Business At Chamber Events

The best way to get the most out of these events is to attend. When you go to these events you will find business.

Yes, you have to escape the office or get off your couch and go out to experience one of these events. You may discover how fun and rewarding these affairs can be. If you don’t attend, you won’t make new contacts. The more you attend, the more new contacts you’ll make – it’s as simple as that!

When you go to these events, be sure to have a good supply of business cards. Make sure to hand the cards out frequently as they are a great form of advertising. The direct sales business is fueled by contacts and your business card is one of the fuel lines that keeps your business thriving. You may want to give each person you meet a few cards so they can refer you to others they meet.

You will probably receive as many business cards as you hand out. Be sure to keep these; set aside a place in your office. These cards are potential contacts and can be used to grow your business and find new bookings and recruits.

Network Marketing

Don’t be shy when marketing your business at networking events. When you attend Chamber of Commerce events, one of the principal reasons you are there is to promote your direct sales business. Conversations are usually easy to initiate as most people are there to meet new contacts and referrals.

Greet, meet, and speak!

It is a perfect place to practice the direct sales 10 Second Rule!

Don’t forget to follow up. Making contact after the event can be an important part of the process. You don’t need to sell or be pushy; a follow up letter, e-mail, or phone call serves as a nice personal reminder to those you met.

Growing your business through Chamber of Commerce events is a proven winner. Though many direct sales consultants overlook this marketing method, it is an excellent way to become more well-known in your community and meet others with an entrepreneurial spirit.

We launched the CashFlowShow direct sales Game in May and the first teams set some major bars of achievement that up until this week have been the high game scores.

This week after 3 months of competition the records were broken in the Finding Business Game by Barbara Harkness.

Direct Sales Just Jewelry Consultant Sets New Record

Direct sales consultant and Future Team Leader for Just Jewelry, Barbara Harkness shattered the standing records set by Mandy Hull and Jenn Monterrozzo for the CashFlowShow Finding Business Game in May.

When a player plays a game they participate in an e-learning module, then based on the suggested business success tips and actions, they record the activity on their score card which accumulates points.

Barb credits the accountability that the game provides as a key influence in the new landscape of her business.

Congratulations Barbara Harkness – YOU Are A Winner!!

Barbara was our special guest on the CashFlowShow – Direct Sales Radio this past Wednesday (9/14). Listen as as she shares how she has incorporated the skills she learned in the Finding Business Game into her business.

The high scores now on the Leader Board for the CashFlowShow Finding Business Game are:

• Barbara Harkness: 2930
• Jenn Monterrozo: 2810
• Mandy Hull: 2610

Barb is a Future Team Leader with Just Jewelry. She joined the company a little over two years ago when she relocated to a small town in west Texas and decided to go to work for herself instead of trying to find a job. Having participated in other businesses prior to Just Jewelry, Barbara really began to achieve some successes when she started to really focus on her business.

She was introduced to the CashFlowShow Game by her upline, Jolyn Adang. Since she joined she has focused on doing the activities taught in the e-leaning and has started looking at strangers as the best source for business. She is filling her calendar with vendor events, chamber mixers and offering herself as a workshop presenter to small groups. Her goal was a promotion to Team Leader by the end of September.  She then set her sights on Senior Team Leader and earning the incentive trip offered by Just Jewelry in 2011.

Direct Sales Consultants Find More Business

All consultants want more business! The CashFlowShow Finding Business Game will teach you how to have several solid systems of lead generation so that you never have to worry about where to find business again.