Uh, OH! Here she comes!! Do you feel like that is what people are saying as you arrive at gatherings?!

Direct Selling Consultants & Attraction Marketing

Direct sellers can practice attraction marketing or they can be attacking marketers!

Make this your new mantra:

Don’t Attack! Attract!

The definition of attack is to: take aggressive action; act against (someone or something) aggressively in an attempt to injure or kill.

While we know that direct sellers are not out to kill, sometimes to the unsuspecting recipient it feels that way.

Attraction Marketing = Information

Attraction marketing is sharing information in a conversational manner. It is something often discussed but rarely explained well. Dale Carnegie said:

“The only way under high heaven that you can get anyone to do anything that you want is to make them want to do it themselves.”

Deb Bixler says:

“You have to create desire!”

The only way to create desire is to put out information that makes people want what you have. This must be done in a conversational manner! You cannot attack!!

Direct Selling Business Training

Stop attacking! Start attracting!

Sprinkle your top 20 reasons why your direct selling business is the best thing since sliced bread and attract people who want what you have!

When you share enough information that creates desire people will start to ask you about your business.

Home Party Plan Consultants Want More Business!

Click to enjoy a recent CashFlowShow- Direct Sales Radiobroadcast discussing bookings.

Finding bookings and finding business is every home party consultant’s constant quest and also the biggest frustration!

Problems Finding BOOKINGS?

If you are having problems with finding BOOKINGS, then there could only be a couple of things wrong!

1. You do not know where to find bookings.
2.  You do know where to find them but do not have the skills to make it happen.
3. You are not willing to go get the bookings for one reason or another.

So, do you need bookings?

What is holding you back?

Can’t Find Home Party Plan Bookings?

If you cannot find party plan bookings because you do not know where to look then listen to the CashFlowShow – Direct Sales Radio clip above. The full hour of the show included several lead generation systems that will bring you 100′s of leads. We discussed:

• Fairs and Expos
• Lead Generation With Community Service Groups
• The Fish Bowl Concept
• The Residential Neighborhood Show
• And more….

The full show will replay daily through 3/28/12 on the CashFlowShow – Direct Sales Radio show page.

The Power UP For Professional Results program is a home party plan system for finding business and leads.

Lacking The Skills To Book Parties?

If the reason you are not scheduling shows is because of your lack of skill it is important to keep on practicing!!!

People who have a solid calendar hear “NO” more often than those who do not have a full calendar. The continuous asking process will improve your skills.

Practice the “10 Second Rule” and the “Secret To More Yeses” and keep seeking out the NO until you get to YES!

Start to look at the NO as the vehicle to take you to the YES and in the process you will develop better skills.

Lack Motivation – Willingness To Find Business?

There really is an UNLIMITED supply of business bookings out there so if you have numbers 1 and 2 under control why do you lack motivation?

Think about it!

“I Am Too Busy To Schedule A Home Party Show!

If you hear that from your customers there is a good chance that there is an underlying message that they are not saying.

“I am too busy” does not really mean that they are too busy to host a home party show….

What it really means is that you, the home party plan consultant, have not established enough value for them to have a show. You have not shown that their time will be well spent at the home party.

NOT Enough FUN!!

Fun Home Party = Bookings!

If  you are not getting many bookings at your home party then chances are your show presentation is not fun for the guests. The fun factor is essential to scheduling shows!

Fun really is the biggest commodity going in the party plan environment. Fun is what sells!

Consultant Party Scripts

It is important for the home party consultant to have a plan for their show.

When you script out parts of your show and make a plan for your presentation it will free you up to relax and enjoy the party. You will have more fun and the guests in turn will also and then bookings will go UP!!

The CashFlowShow program is a system of party plan presentation that allows you to relax and have fun. Writing a script for your party is not limiting it is liberating!

Your Direct Sales Business Is A Tree!

You should think about your direct sales business as a tree. When you take a walk around your neighborhood look at the big trees. Consider every branch a branch of your business. It may start with one show, then branch out into more and more shows and customers.

Consider each big tree you look at and realize that for every branch above ground there is a root below ground to keep the tree stable.

The law of gravity demands it! What goes up MUST go down! Can you visualize the massive root system under a tree of this size?

WOW! Think about it! Like this tree (picture taken near the Pennsylvania monument in Gettysburg, PA) all trees including your business tree have a root system that is as deep and wide under ground as it is above!

Direct Sales Business Leads

You may be thinking “how does this apply to my business?”

Each root in your business tree is a lead generation system which grows above ground into a stream of income. A direct sales business tree should have many lead generation systems as a solid foundation (root system) so it can grow tall and strong (branches) to create income.

This is another post about your direct sales business tree  which is a bit more graphic in showing the business’ root system.

There are many ways to generate business including:

• Friends
• Family
• Schools
• Work
• Neighbors
• Organizations
• Churches/Synagogues
• Home Party
• Strangers

Balanced Business & Lead Generation

A balanced business generates  income from all of the above sources of business and then has a root and a branch for each one. A solid business tree will stand the test of time.

If your business tree does not have a root for each source of leads, then your tree will eventually fall over. When a direct sales business consultant runs a balanced business, they have lead generation techniques that bring a continuous stream of leads in from a wide variety of sources.

If you ONLY depend on family and friends for business you will only have 2 roots on your tree and then only 2 income branches/streams.

Sooner or later the tree will fall over! Your business will fail!

Generating Leads – Finding Business With Strangers

The tap root for your tree is generating leads with strangers. This turns into your business tree trunk above ground.

All the other people/leads/streams of income including those you meet at your home parties are “acquaintances.” When you incorporate lead generation systems into your business that are continually finding new business with strangers, you will never have to worry about where to find business again.

• Vendor Events
• Fundraising Activities
• Community Service
• Public Speaking

The Power UP For Professional Results is a lead generation program that teaches you how to find and build your business with a solid root system so that it grows tall and strong.

Available in real CDs or as downloads, this program will ensure that you NEVER have to worry about where to find business again!

Best Month Of Year To Host Home Party = January

January (any month) is the best month of the year to host a home party. There is absolutely no reason why you cannot have a solid party schedule every month, year round.

Home Party Plan Cancellations

There is no reason why a particular month should have more cancellations than another, except maybe the blizzard of 2009!!

Really though, your attitude is what plays the biggest role in your ability to date a specific month. When you have a good attitude toward every month, every month will have a solid schedule.

Our CashFlowShow – Direct Sales Radio topic this coming Wednesday (11-2-11) is “Booking & Host Coaching A Solid January Show Schedule.”

Why Is January The Best Month Of  The Year To Host A Home Party?

If you do not know why January (and every month) is the best month of the year to host a home party then there is no way you will be able to date a solid show schedule in January.

Use this form to always be prepared as to why every month is the best month of the year to host a show. Make sure that you always use a 3-month rolling window and prepare your worksheet on a month to month basis.

Print The WHY Every Month Is Best worksheet!

January IS the Best Month Of The Year
For Booking Shows Because…

• It has the highest host bonuses of the year!
• My post-holiday stress disorder theme show is a blast!
• It is the only month of the year I do theme shows!
• It is a great mid-Winter stress release party!
• Every host gets 2 dates: One for the show and one as a snow date.
• Host bonuses are always higher in January!
• I reserve January ONLY for tried and true past hosts.
• OR whatever you can thing of….

When you have 5-10 reasons why each and every month is an awesome month of the year to host a show and you share them everywhere you go, then every month WILL be a terrific time to have a show. This training topic is part of the CashFlowShow party plan system.