Team Training Event = Vendor Fairs
Posted by Deb BixlerUse Fair or Expo For Training New Team Members
For direct sellers there are always certain times of the year that may be considered the slowest time of the year. These may be times when people are busy with family activities, vacations and have less time for booking and attending parties whether it be the Summer or holidays.
Find Business & Train Team
However, down time is a great time to take your products and your team to a fair or an expo. Not only are these great places to find business they are also an ideal environment for home business team training.
When you incorporate vendor events into your team training routine your team will have a solid show schedule!
NOW Is The Time To Find Vendor Events!
Now is the time to find the vendor events that you would like to participate in this year. New team members will stand beside seasoned direct sales veterans, hear the word choices, practice connecting with people and fill their calendars!
6 Keys to Successful Home Business Fair or Expo
- Create a welcoming and noticeable display. Dress to impress, but in a casual manner, and have a large, creative sign with your company’s name and logo.
- Have plenty of catalogs and brochures to hand out. Other forms of advertising are good to have if they are in your budgets: pens, magnets, etc.
- Have a generous sampling of your product line on display. You want people to see everything you have to sell.
- Have fun. Don’t think of it as work. Think of it as a good time meeting lots of interesting and friendly people…who might purchase some of your products!
- Have a raffle. You can give away a prize and offer an upgrade to the winner if they book a future party with you.
- If you have a product that can be used in a demonstration…have mini demonstrations! Obviously, if you sell jewelry, demonstrations won’t work. But, if you have kitchen aids, demonstrations might work to enhance your product recognition and sales.
New Consultant Orientation At Fairs
Once you have ensured that you will set up at a fair or expo following these six keys, you are ready to take a few team members with you. Fairs and expos are perfect places to train team members.
Leaders who take their new consultants to fairs or expos as part of their new consultant orientation will insure that they learn from top leaders and fill their calendars. Learn proven techniques to maximize your return on marketing your direct sales business at fairs and expos by qualifying leads at the event.
Why are Expos and Fairs the Perfect For Home Business Training?
Because there are people everywhere!
Fairs and expos draw huge numbers of people, providing your team members with plenty of opportunities to practice their demonstration and sales techniques.
The new consultant stands next to seasoned consultants and hear what to say and then immediately get to practice it.
They can learn how to present products, how to answer questions, how to alleviate concerns, and how to close the sale. There will be thousands of opportunities to practice a sale and interact with potential customers, and learn how to handle rejection. In sheer numbers, there is no better place for home business training than a fair or an expo.
Next time you book a booth at a fair or expo, take the team with you!

Tammy Kerr is a Wildtree leader with over 9 years of direct sales experience. With an expertise in recruiting and team building, she was the first Wildtree distributor in Pennsylvania.
What did one side of the brain say to the other side?
With the long-distance recruiting that is taking place due to the internet, the online or teleconference meeting is becoming more and more important. Everything that was discussed in the previous three articles on building a sales team and conducting direct selling meetings applies to meetings that are taking the technological approach.
The leader then picks a different training style for each meeting workshop segment.

