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Party Plan Hostess Coaching Tips

Posted by Deb Bixler

Party Plan Host-Hostess Coaching-Free Direct Selling Audio MP3 Download

direct sales consultants Hostess coaching for your home party is the secret to party plan success. When you are an effective host coach you are partnering with your show hostess and creating a home party that benefits you both.

Some party plan consultants look at hostess coaching, or host coaching as some companies call it, as a bother to the host. This could not be further from the truth.

Direct Selling Association-Customer Service Tip

Party Plan TIP: Call your hostess more often!

The Direct Selling Association has found in their studies that the one complaint that party plan hosts consistently report is their  wish for better service. Most party plan hostesses said that they wished they had heard from their consultant more often. Frankly, the two times that I have hosted a party in my home with other sales companies I have felt the same way. It was frustrating for me to have to always call the host when I had a question or needed more catalogs. I really did feel as through I was not getting enough customer service!

Hostess Coaching Is Customer Service

$1000 Home Party Shows-MP3 Audio Recording

This audio recording will teach you how to be an awesome hostess coach,
providing dynamite customer service. You can listen to the audio recording
here or download the MP3 by filling in your contact information below.

The hour long seminar was recorded live on the direct sales power hour. It was
formerly available by download on the Elite Sales Club MP3 page so you may already have downloaded it if you are a regular visitor here.




The CreateACashFlowShow content is copyrighted material. You may share it on the web by creating an excerpt and linking back to the page using an active hyperlink. Please do not republish any content in its entirety on the web. You may however, publish any article you find on this site in print offline provided you credit the article to Deb Bixler and include the website reference. http://www.CreateACashFlowShow.com

Home Party Sales-Tips For Host Coaching

Posted by Deb Bixler

Increase Cash – Home Party Sales Business

The recent Power Hour tele-seminar was focused on coaching your home party host for the highest show possible. Host coaching will reduce cancellations, increase your show average and allow you to make more money every time you leave the house. Host coaching makes it easier to schedule shows and finds you new sales reps. Host coaching is part of your job and it will allow you to transition from a part time business to a full time business in your home party company. Host coaching creates happy hosts who schedule shows again, give you referrals and become loyal customers. Host coaching is the back bone of your business because it creates all other parts of your business.

Free Tele-Seminar Recording -Ideas To Increase Sales Ideas

This hour long recording is a system of host coaching which will create a solid business and increase sales. This seminar was recorded live on The Power Hour tele-seminar and is presented here unedited. To join future tele-seminars, learn more about host coaching and other topics sign up for the newsletter announcements.




The CreateACashFlowShow content is copyrighted material. You may share it on the web by creating an excerpt and linking back to the page using an active hyperlink. Please do not republish any content in its entirety on the web. You may however, publish any article you find on this site in print offline provided you credit the article to Deb Bixler and include the website reference. http://www.CreateACashFlowShow.com

Generate Cash After The Show

Posted by Deb Bixler

Create Cash Flow After The Show

Finally, I am back with the last of the three-part article on how to Create Cash Flow After The Show. In the first two posts I went through how to start the train moving, so if you didn’t read those yet, go back now to the posts of May 30 & 31. Cash After Show is an acronym for Creating Cash Flow After the show. There is no cash flow after the show if there is now cash flow before the show. Once the cash flow starts, like a train, it is hard to stop. During the past week I had lunch with a friend who took the tele-seminar Cash Flow After The Show and she said that it is too much work for her, so she is not going to do it. Cash flow never happens without effort. The beauty of this and all of the systems that I teach is that when you put a system into place it takes less effort. Just like a train, the effort to get moving sometimes seems like work. Once you are rolling you are just along for the ride. The effort is well worth the cash flow. This system of Creating Cash Flow will work for you when you put the effort into setting it up.

Today we are focusing on the last part of our acronym, SHOW. Finally we are to the point of talking about the after the Show part of Cash After Show, because the SHOW in Cash After Show stands for the following:

S in SHOW is for Sales after the show and Show Tally

Your show tally is the accounting of the events which took place at the show. This is your explanation of show benefits for your host. You absolutely must go over the show benefits with your host the night of the show. You have put time, focus and energy into getting the sales rolling along so now is the time to capitalize on that train which is moving at high speed. Your host already circulated books, told all her friends and relatives about the show, just had fun at the show, so while she/he is into it, still excited and the wheels are rolling, go over the tally or benefit package so that the host stays motivated to continue to gather the orders to achieve higher sales. If you wait and call the host back the morning after, you will lose the momentum. Go over the benefit package the night of the show! On the tally you will want to go over the money. Do that first, because it is basically a negative. Give her the checks or explain how the final payment is going to work, etc and put it in writing for you and for her. Hopefully your show tally is in duplicate, so you can take one home with you and leave one with her as well. List the shows scheduled and the people that said they might be interested in hosting a show so that she may contact them and encourage them to do so, before you give them a follow-up call. Then the benefits will be listed as far as what the benefits are now, and then where they can go with more sales. Lay it out so that the host can see the benefit package three levels to four levels up from the current level. If your company has a form to use to go over the benefits, then use that. If there is not one available that comes with three to four levels incorporated into it then you might want to adapt the one I have included here.
Show Tally#1
The goal is to inspire the host to higher levels. Let’s say that the show is at $480. When going over the benefit package explain what she/he will get at that level and then say, “At the $500 level you will get …… we will not close the show until you get there, you can easily get one more order”. Then say “if I were you though, I would shoot for the $600 level with all those catalogs you have out, it will not be a problem for you to hit $600.” Then say: And at the $700 level you will get….. that is certainly within reach….. Do you have enough catalogs? When would you like to talk next week to wrap this up?”

When you act as if it is normal for to collect orders after the show and everyone does it, then it will be normal and everyone will do it. You planted all the seeds necessary to make this happen during your host coaching and during the show. You can even take the time to put together a list with the host of who they are going to get back with if you want and remember: do not be stingy with your books. At this point also, if you company pays you a commission on what the host buys at a discount or at half price, then be sure to encourage them to take advantage of the awesome discounts for future gift-giving needs. Pick a date to close that is about 4 days away, write it on the tally and write it in your calendar and give her a copy of the tally.

H in SHOW is for host.

Doing your show tally is host coaching for after the show. H is for this host finding future hosts because she/he will increase her/his benefits by doing so. Put the information on the tally and encourage them to encourage their friends who had an interest and did not date a show. Point out to the host the extra benefits available for all shows scheduled and encourage them to ask all the after show outside orders if they are interested in hosting a fun show. Use your show tally to generate future shows because future shows are Cash Flow After the show and leverage the momentum that you have with this host to find future hosts.

Opportunity is the O in SHOW

Your business opportunity is the best way to Create Cash Flow After the show. On your show tally, put down how much the host would have made had he/she been the sales professional. Ask the host, how did you enjoy being a consultant for the past 6 weeks? Compliment the host on her/his sales skills and ability to generate sales and interest in hosting. When you put on the show tally her/his commission, it will remind you to ask them again if they have ever thought of doing what you do? Memorize those words, “Have you ever thought about doing what I do? No… oh well, you were so terrific at putting this show together and gathering up orders, I thought you would be an awesome consultant…You should keep it in the back of your mind if you ever need an additional steam of income into your home.”

Wrap-It Up Is what the W in SHOW stands for

You can wrap it up in person for that personal touch or you can wrap it up on the phone for the convenience of all. Either way, do the same thing. Take the additional orders over the phone and then do what you did above at the show. (Generate more sales, ask about potential hosts and offer her/him the opportunity again.) After they give you the orders say “Wow you did terrific, you’re at $674 now, you are only $26 away for an additional $xyz for free, if you had another day is there anyone else who may want to order?” Then on the next day when the host comes back with another offer and is at $733 say “Wow you are only $67 away from the $800 level; would you like another day?” You could go on like this forever. Working the system like this, you will occasionally have a host go from say $555 to $1000, and that is because you got the train moving before the show and everything is already in place. The orders are easier to get after the show when the system is already set up for it. You can not stop a moving train! Another way to increase cash flow after the show is if you company pays you a commission on what the host buys at a discount or at half price, then be sure to encourage them to take advantage of the awesome discounts. Always ask, would you like anything else at you discount, Christmas, birthday gifts, etc. So ask the host if she any of her/his outside orders decided to host a show and get their phone numbers. Last and not least, compliment your host one more time on the terrific show she/he had, and the terrific sales consultant she/he was for the past month and ask if she/he would like you to teach her how to create an additional stream of income.

To summarize this three part article:

Cash After Show is our acronym.

The C in Cash is to Circulate Catalogs
The A in Cash is Attitude and Attendees
The S in Cash is Sales
The H in Cash is for Host Coaching
A is for Attitude and Ask
F is for Fun and Focus
T is for Tell
E is for Energy and Enthusiasm
R is for Remind, Remind, Remind
The S is for Sales after the show and Show Talley
The H in SHOW is for host.
The O is for Opportunity
The W in Wrap-It Up Is what the W in SHOW stands for

So, are you going to get that train moving and Create Cash Flow After the show? It is a system that works. When you put business systems into place your business will Create more Cash Flow with less effort! Create A Cash Flow Show home study set is a system of systems that Create Cash Flow in any home party business.

Professional Attitude Brings Professional Results

The new set Power UP For Professional Results Is getting RAVE reviews! When I completed the Power UP For Professional Results home study set, I was impressed with the volume of information included in the 8 CD set. Now that I have offered it at seminars and sales professionals are incorporating the information into their businesses, I am hearing great reports from the field.

Buy Now




The CreateACashFlowShow content is copyrighted material. You may share it on the web by creating an excerpt and linking back to the page using an active hyperlink. Please do not republish any content in its entirety on the web. You may however, publish any article you find on this site in print offline provided you credit the article to Deb Bixler and include the website reference. http://www.CreateACashFlowShow.com

Increase your sales after your show

Posted by Deb Bixler

This is the second of the three part article, Create Cash Flow After The Show. Yes you can increase your sales after the show. Cash After Show is the acronym for 13 secrets to generating sales after the show. If you haven’t done so yet check out the article posted on May 30th to see what the first 4 secrets are in the Cash part of Cash After Show. Today’s post will focus on the AFTER part of the acronym Cash After Show. Remember that in order to have Cash Flow After The Show, you must have Cash Flow before the show! The reason is that you can not stop a moving train. So let’s keep working on that train so that it will keep rolling after the show.

The A is for Attitude and Ask

It always comes back to attitude, doesn’t it?! Your attitude about the orders before and after the show affects the outcome tremendously. When you position yourself (positively)with the attitude that it is normal for everyone to have orders before and after the show, then they will. When you position yourself (negatively) that it is hard or pushy, or asking too much of the host, then it will be. Your attitude will determine your hosts’ willingness to collect orders. So your attitude will determine the outcome. Position yourself as a sales professional that always has good shows for the host, and you always will. The other part of A is for Ask for what you want. That means be specific. You may have noticed that I said have 8 orders when I arrive…. I did not say our goal is to have some orders, or that all good hosts collect orders, or that extra orders will give you more free products. I said “Our goal is to have 8 orders before I arrive.” I set a specific bar. Another example is to say “When we have 16-21 guests in attendance, I can guarantee a $1000 show” or whatever it is you are saying. The specific numbers here are not the point. Pick out numbers that work for your business, and remember to go high and be specific. These examples are just that. The things that you ask for specifically are unique to your business. It may be that you ask them to have 2 friends lined up in advance to host a show, or what ever you specifically want. Your Attitude about the ability to reach those specifics and the bar that you set when you ask for what you want will create specific results. Vague statements will result in vague returns.

The F is for Fun and Focus

When your attitude is positioned professionally and you are asking for what you want, the next step is fun and focus. Always have fun, as a part of your attitude. Without the sales rep having fun, then the host won’t have fun either. Be silly in your messages, make fun of yourself, tell the host how much fun it is being a consultant.  Have fun! If you are not having fun, then your host will think it is too much work to collect orders or even to have a show. Stay focused on your specifics that you asked for. In Host Coaching 101 on the study set Create A Cash Flow Show, we talked for more than an hour on host coaching, so I am not going to go into that now. Your focus on your specifics must be carried through continuously in every area of contact you have with the host. Every time you talk to the host, email him/her, leave a message, send a note or card, or web announcement, be sure you focus in a fun way on your specific things you asked for. Every single time you contact the host be focused on your specifics and have fun doing it.

The T is for Tell

Tell your host how it works. We think that she knows how it works and that is because we are conditioned to it. If the host is not comfortable collecting orders, then she won’t do it. Tell her about how the order forms work, the tax, and the payment plan. Tell her how to take credit cards or who to make the checks out to. Tell her what is on special and tell her word choices on how to generate interest in products. Tell her when we plan to close the show. I usually say “In order for our guest to get their orders quickly, our goal is to submit the show within one week of our show date. It is easier when you collect the money as you go along, instead of having to go back later and collect it”. This does a few things. First it implies subliminally that we will have time to collect extra orders after the show and it also establishes the fact that we will not be keeping it open for a month, while at the same time encouraging her/him to get the money when the order is placed. Tell your host how it works so that she/he is comfortable with the process. When I say TELL. I really mean discuss, explain have a conversation and interact, but tell her the facts. Don’t be wishy-washy!

E is for Energy and Enthusiasm

Did you notice how we never get away from the Attitude part! Your energy and enthusiasm is what makes or breaks your business. I am talking about physical and emotional energy. When you are excited and are able to translate that through the phone, letter, card, internet and into the host, then she too will have the energy and enthusiasm to get this locomotive rolling so that we can not stop it after the show is held. Stand up and wave your arms when talking on the phone. Talk in a higher pitch voice. Hand-write notes, even on preprinted cards. Be perky. You may be saying that I am nuts at this point, and I am here to tell you that the only time you will come through as being energetic and enthusiastic is when you overact to the point that you think it is ridiculous. Energy and enthusiasm does not go through the media well. You must overact so that your host catches your energy and enthusiasm so that she in turn can transfer that to the guests.

Remind, Remind, Remind

The R in AFTER if for remind, remind, remind. Always remind your host continuously of what your/her goals are. Every single time you talk, leave a message, or communicate in any way of form, remind her of the specifics that you are asking for and of the fun and excitement we are all having! Remind, remind, remind!

So that is the After in the Cash After Show acronym for generating sales after the show. I know you are thinking that we haven’t even talked about the after the show yet. Well, that is tomorrow. The first part of Cash Flow After The Show is having cash flow before the show, and creating a train that won’t stop. When you have done all 9 of the secrets we have already talked about, this train is really rolling and it won’t stop when the show is held. Once those orders start coming in, they keep coming. My experience is that any host that has 8 orders before the show can usually come up with close to that after the show as well.

So, check back tomorrow for the last 4 secrets to developing Cash Flow After The Show.




The CreateACashFlowShow content is copyrighted material. You may share it on the web by creating an excerpt and linking back to the page using an active hyperlink. Please do not republish any content in its entirety on the web. You may however, publish any article you find on this site in print offline provided you credit the article to Deb Bixler and include the website reference. http://www.CreateACashFlowShow.com

Cash Flow After The Show

Posted by Deb Bixler

Cash Flow After The Show has to start before the show!

You can create cash flow after the show with only 13 simple secrets. Cash After Show is an acronym for the Power Hour seminar we held last night. Each letter represents one of the 13 secrets to Cash After Show. I will break the seminar down into three posts over the next week. This one is on the Cash in Cash After Show. For those of you who want to receive all of the posts into your email in-box as I post them, just sign up for the RSS feed so that you get the website updates as they are posted.

So the CASH in Cash After Show is as follows:

All home parties have three parts.

1. Before the show
2. During the show
3. After the show

I know that that sounds pretty basic, and it is! It is a fact that in order to Create A Cash Flow Show, you will want to maximize the sales in all three areas. On the home study set Create A Cash Flow Show we talk about host coaching for over an hour. The focus is on many aspects of host coaching and specifically the before the show aspect of host coaching. Now I will focus on the after the show part as well.

The sales before the show will not happen unless you expect them and coach for the before the show sales. The after the show sales will not happen at all if there are no before the show sales, so talking about after the show sales must start with before the show. I know this sounds silly, but bear with me.

The C in Cash is to Circulate Catalogs

When you are getting your host started on the planning of the show, actually before she even has her planner, it is time to plant the seeds of sales before the show. Start out by asking her how many catalogs she/he would like to have for collecting orders from the guests who can not make it. When you ask her how many catalogs she/he wants, be sure to explain what they are for. Frequently she thinks they are for everyone and you send her 25 or so and then you may be disappointed that she does not have any orders. The catalogs are for those who can not make it to the show. I would recommend that you say at this point something like this; “Our goal is 8 orders when I arrive, because that will give you a terrific show even before I get there….”

The A in Cash is Attitude and Attendees

Your attitude is that all shows have orders before you arrive and when you position yourself in that way it is not being pushy. Your attitude when they schedule and when you follow up and when you are at the show is that this is what happens. When we had our host coaching Power Hour and in the Create A Cash Flow Show study set, we talked about, host coaching at the show… saying things like “Mary already has a terrific show before we even start because she has so many orders all ready, you are positioning your self for the next host. At this time it is good to ask her if any of her friends that will be attending would like to assist her in collecting orders from their friends. I would ask maybe, if she has any friends who are particularly interested in your products. I always called them groupies. Frequently, groupies have groupie friends or family. So in the call or at the show when you are getting ready to give or mail the planner plant the seeds that outside orders or preorders are normal, expected, and easy to attain. The groupies should invite there groupie friends and also have some catalogs to pass around to the groupie family and friends. At this point it is good to offer a gift to those who bring orders. You the consultant will say “Tell your friends to bring a guest or an order and get a free gift!” Remember it does not have to be a huge gift… I am sure you have something that is under 75 cents, and it will generate huge sales before the show. You attitude about this is that it is normal and her friends will be excited about collecting orders.

The S in Cash is Sales

The Sales before the show will generate the sales after the show because the books are out, the attendees are telling their friends, the wheels are in motion, you can not stop a moving train. Increase those sales by giving the host tips on increasing the average ticket price such as pointing out the special, or her favorite product so that the guest go slower through the books. I would even go so far as to ask the host what her favorite product is, then give her the word choices to use and tell her why. Like, you might say “when you hand out the catalogs tell the guests, my favorite product is XYZ…. When you do this Lisa, the guests look closer at the catalogs and tend to find more things they want.” Also, having her point out any urgent, month only special or upcoming discontinued items will generate interest.

The H in Cash is for Host Coaching

Host coaching is the back bone of your business! Host coaching generates sales, leads, future shows, new consultants and cash flow. In Create A Cash Flow Show we talked for 75 minutes on host coaching and a lot on the importance of the first call. (Create A Cash Flow Show will increase you commission by 50% within the first month after you incorporate the systems into your business! I guarantee it 100%) Your first host coaching call be sure your host understands the details of gathering orders. How do the order forms work, how to do tax, and take credit cards, how to have checks made out. A host will not collect orders before the show if she is not comfortable. Host coaching is not pushy; it is your job! When the host is comfortable, then you both benefit. When ever you speak to the host remind her of our goals to have xyz orders or dollar value of orders before the show. And remember to always tell her why you want her to do that and what’s in it for her!

So, I know that this post/article is about Cash Flow After Show, and as I said in the beginning, you must have Cash before the show to Create Cash Flow After the show. So check back in a couple of days for the After Show part of our acronym Cash After Show.

More Systems To Increase Home Party Sales

To Be Continued…..




The CreateACashFlowShow content is copyrighted material. You may share it on the web by creating an excerpt and linking back to the page using an active hyperlink. Please do not republish any content in its entirety on the web. You may however, publish any article you find on this site in print offline provided you credit the article to Deb Bixler and include the website reference. http://www.CreateACashFlowShow.com

Double Your Income In Party Plan

Posted by Deb Bixler

Host Coaching and Your Business

Host coaching is the backbone of your business and it has the ability to double your income.

Without host coaching you have no business. Host coaching creates sales, creates attendance, creates potential consultants, creates future shows, creates the need for customer service and it Creates A Cash Flow Show. Our recent hour long teleseminar barely scratched the surface of host coaching. Host coaching is the backbone of your business.

Party Plan Host Coaching To Reduce Cancellations

Enjoy this excerpt of our call on host coaching to reduce cancellations. When you coach your host with joint ownership of the show responsibilities your cancellation rate will go down and your party plan show average will go up.

Don’t miss any more of the FREE seminars: Join the “party plan training” Elite Club.

OK, so what is host coaching? It can be defined in many ways. It is partnering with your host. Host coaching is teaching the host how to have a terrific show. Host coaching is our job. Host coaching is showing the host you care about her. Host coaching is good customer service. Host coaching is the backbone of your business. There are many forms of host coaching.

You can host coach at the show, in person, by post cards, emails, phone calls, one on one, web blasts, at the show, or in person over tea. In today’s hectic lifestyle it is important to develop a system of host coaching that touches the host in a variety of different ways. I suggest that you utilize all of the resources available to you. Everything listed above should be incorporated into your system so that one of your hosts does not fall through the cracks. When you use all of the different resources, you have a better chance of touching each personality that you may encounter. When you host coach using all of the available mediums you will Create A Cash Flow Show schedule with a show average of almost double your company average. A system of host coaching that reaches out to every personality in a systematic fashion will guarantee a cash flow of almost double your company average!

Create a Cash Flow Show

On the teleseminar this week we discussed all of the different avenues to follow in host coaching. Since then I have had several emails with questions regarding the 4 postcard — 3 phone call system that I recommend, here is a quick overview. This system is covered in its entirety on the study set Create A Cash Flow Show. Create A Cash Flow Show is an acronym for the different systems that you can incorporate into your home party business to Create Cash Flow. The H in cash is for Host Coaching and includes over an hour of discussion as well as all of the postcard templates to upload into your computer.

Here is the overview of the 4 post card — 3 phone call system:

1. The day the show is scheduled, you will send out a confirmation postcard. It doesn’t matter if the host called into your office or you met her at a show, you immediately send a confirmation postcard. This establishes your credibility as a professional and prompts her (hopefully) to write it on the calendar or post the card on the refrigerator. The text for a confirmation postcard may read as follows.

Thank you for inviting me to your home!The best way to have a terrific show is to call everyone now and personally invite them.

Our show date is:
________________ Day
________________ Date
________________ Time

I am looking forward to our FUN show!

The template on the CD that comes with the CACFS set can be uploaded into your computer so that you can modify the card and include your company name. It includes cute clip art and is formated for card stock, 4 post cards to a page. Always be sure to write Hi Sally, and a personal note, I always start with “16-21 guests assures success”, hand written after the Hi Sally. I would send this card ASAP after the show is dated, no matter how far in the future the show date is.

2. After sending out the planner, create the set of three post cards and date them for the correct mailing dates and put them into your outgoing mail pile, so that each card goes out as needed without any thought. The plan is that she will get a phone call from you and a post card from you three times within two days of each other, give or take a day or two. So, 1 week after she gets the host planner, you call her and go over the planner and a couple of days later she/he gets a card, then 2 weeks before the show you call and she/he gets a card and 3 days before the show she/he gets a card and you call too. This doesn’t have to be exact, the card or the call can arrive first or second, or vice versa.

3. OK that is the overview. Let’s start with the first phone call. This will be about 1-5 days after the host gets her planner. The main purpose of this call is to get her started, get her or him to start some action and give her an overview of the plan. To inspire the host to do something. The purpose of this call is to get your host to see the big picture. I would recommend that whatever tool your company gives you to give to your host, such as a host flier or overview paper, or a specific page in the catalog, or something that explains the benefits, that is the tool to use as your starter script. Fine tune the script by writing on and highlighting the actual flier. When you make the call ask, him/her to get the flier then you and s/he both look at the same document as you talk, only yours has extra notes on it.

Here is a sample of what you might say:
“ Hi Sally this is Deb, with XYZ company.” Notice I do not use my last name. We are friends. People do not invite strangers to their house – we need to be friends. “Is this a good time to talk, are you busy, do you have a minute. I just wanted to see if you have any questions about our show.” (they never do) but that doesn’t matter, just proceed. Ask them about little Lisa’s soccer game, or anything else you made a note about. Small talk that relates to them is really important. “You picked a terrific month to host a show because…..”
“Can You think of 40 people? I know that that sounds like a lot, but when we invite 40 usually half will be available and then the day of the show we end up with about 15-20. That is a perfect number! We have plenty of time, the best thing to do at this point is to work on your guest list, try to come up with 40 names. There is a place in the planner to jot names down and while you are doing it the best way to have a really good show is to give everyone a call now and personally invite them, so that they mark their calendar, then you do not have to send/hand out the invitations about 2 -3 weeks before our show. Tell everyone to bring a guest or an order and get a free gift. What would you like to get for yourself?” A host with goals is more inspired to action. It doesn’t matter what she says, just write it down and say: “Do you understand how you get your free products or do you understand how your benefits work?” It does not matter what she says, you draw her attention to the home office flier that tells her about it, the same one you are holding, then guide her through it briefly but specifically without getting into a lot of detail. Like you might say this: “See that chart in the flier, take a look at the $700 level. A$t a 700 show, you will have $140 worth of free products, that is enough to get 3 of the item she said before. You would also have 3 half-priced items and unlimited 25% off as much as you want, but look, check out the $1000 level , at $1000 you will earn $215 for free and 4 half-priced items and unlimited 30% off as much as you want. How would you like to have a $1000 show?” They usually say: “If I can, or we’ll see.” And then you say “Actually, Sally, a $1000 show is not that hard. I have 2-3 per month. I can guarantee a $1000 show when we have 9-10 orders when I arrive and 16-21 guests in attendance. We might as well go for the top, we have to clean the house either way, right?” So whatever your, show average is, start a couple notches above it. If you say at the $400 level you will get this and this and at the $600 level you will get this. Then they will think $400 is average. Your show average will end up being whatever level you pick for your first discussion of the benefit package, so pick a level that is not quite double the company average.

Then move into the other areas and discuss:
• How many orders is the goal before you arrive and be specific and set a bar.
• How to calculate tax
• Bring a friend or and order and get a free gift
• Write all of your friends names down and give everyone a call now and personally invite them
• Create a list of what you want to get
• Bridal info
• Ask your friends who are not coming about hosting a show
• Gift certificates
• Payment policy
• Opportunity information (have you ever thought about doing what I do?)
• All the nitty-gritty

The first postcard will reiterate this first phone call overview. Here is a sample of what the first post card might say that they will receive just before or after your first call. Remember to put personal hand-written notes on everything

Take the time to plan a successful show!
o Invite 40 or more guests
o Keep the original show date
o Collect outside orders
o Call and remind our guests
Only half of our guests will be available, so it is essential that we over invite!
I am looking forward to our FUN show!

4. The second call and the second postcard are scheduled to remind them to send out the invitations. They receive both 2 days apart again. On the phone call the goal is to leave a message on the machine. I recommend something like this: “this is Deb, with direct sales for you, just calling to see if you need anything. Oh, I see our show is only about 2 weeks away, if you haven’t done so yet now is the perfect time to send out the invitations, and don’t forget, as they RSVP remind them to bring a guest or an order and get a free gift.  If they can not make it, it is a perfect time to ask them what they would like for themselves. Don’t forget that when you have 8 orders when I arrive, you will get a free XXX and those extra orders will also push our show up to higher levels. When you hand out the books, be sure to point out to everyone that the XZXZ is on sale. Don’t hesitate to call if you need more catalogs or invitations. If I do not hear from you I will call a couple days before the show to talk about directions and our final details. Call if you need anything; talk to you soon.

Then the postcard includes information which is about the same. Basically both are reminders to get those darn invitations out. So they hear your message and think I should send out the invitations then, they get the card and they actually do it. Here is a sample 2 week card:

If you haven’t done so yet, now is the time to send out the invitations.The Secret to a SUCCESSFUL Show is 16-21 in ATTENDANCE & 8-10 extra ORDERS!
As our guests RSVP remind them to bring a friend
or an order and get a FREE gift!

If they cannot make it, be sure to say: “What would you like to order?”
All the extra orders will increase your benefits
and you will get more for FREE!

I am looking forward to our FUN, FUN, FUN show!

5. Call three is exactly 3 days before the show. If you cannot do it 3 days out, then do it 4 and make another call the day before.  In this call you are asking them to give everyone a call and remind them of the show. And tell them why. Whenever you tell your host to do something you always want to tell them why, or they won’t do it.  Say something like this: “Sally, I know that you are really busy but if you have time to give everyone a call and remind them of our show, it will make a big difference in the number of people who actually show up. Call all the yeses because they may have said yes last week, then this week they forget to come, call all the no’s and the maybes, because if their plans have changed and they know that you really want them, then they will show up. A reminder call really makes a big huge difference in the number of guests who show up. The reminder call will boost your benefits to the next level, for sure! Tell our guest to bring a friend or an order and they get a free gift.” Don’t expect them to call 40 people in one day. And don’t say all of that in one breath. Remember to share for less than 10 seconds and ask another question. Unless it is an answering machine, then you can say it in one breath if you can!

Here is a sample of the last postcard which they will receive about the same time as the call:

It’s Almost Showtime!
A reminder phone call to our guests over the next few days will make a BIG INCREASE in our show attendance!
Tell all our guests to bring a friend or an order & they will get a FREE gift from me!

When you have 8 orders before I arrive, you will too…
Your gift is a choice of a FREE XXXXXXXXXX. Plus the extra orders will push the show up to
higher levels, and give you more for FREE!

I will see you _____________@_________________
Thank you for inviting me to your home!

Throughout all of the things we have mentioned, you must Smile and never use words which open the door for cancellation, such as I am calling to confirm. This host coaching system will reduce your cancellations to a minimum.

The number one reason that hosts cancel is why? They never send out the invitations.

As long as you always act as if you are coming to the most dynamite show on earth and never use words that imply it is OK to cancel, people will usually pull it off, even at the last minute. I know that this seems like a lot, but when you do it for everyone, then a system develops and it becomes a routine. This is only part of the bigger picture of your host coaching system, that will increase your show average and reduce cancellations, guaranteed! Create A Cash Flow Show is a system of systems that Creates Cash Flow in any direct sales business. I offer a 100% lifetime guarantee that you will be absolutely thrilled with your results when you incorporate the systems into your business. Imagine your Cash Flow doubling and your effort cut in half!

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