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Overcome The Gomer Pyle Syndrome In Home Business Recruiting

Posted by Deb Bixler

Recruit Best For Home Business Opportunity

recruiting home business consultantsIn order to recruit the best consultants into your home business opportunity you have to teach your team how to overcome the Gomer Pyle Syndrome. When you train your team so that they are aware of the syndrome, then chances are they will overcome it.

Recruit The Best Consultant!

Who would you prefer to have on your team Gomer Pyle or Oprah Winfrey?

If Gomer was your newest consultant, I am sure you would not be surprised when you need to hold his hand all the way. Chances are he cannot get many of his friends to hold a show and those that do will have poor attendance and even poorer sales.

When you bring Oprah Winfrey into your home business sales team, chances are she will have awesome shows, with huge attendance and everyone buys a good bit.

In addition, Oprah already understands the power of networking. She has a network in place already. Oprah will never quit because the products are too expensive either.

Surprise, surprise, surprise… Gomer quits because “It’s too hard!”

Train Team To Recruit UP The Ladder!

Most people have a tendency to only share their products, opportunity or services with people below them on the social – economic influence scale.  On a scale of 0-10 where do you fall on the social – economic influence scale? Write that number down NOW!

Chances are you wrote down a number between 4-7 as your influence factor. We tend to be more comfortable recruiting down the influence ladder. Think about that for a minute. What will happen to your team dynamics/influence?

This is the Gomer Pyle Syndrome in a nutshell: If you are a 7 on the influence scale then you will bring in mostly 6′s. Those people will bring in 5′s and they will bring in 4′s. Then the 4′s will bring in people who have a 3 factor of influence scale and so on.

Do you see what is happening to your team?

Team Training Recruiting

Team Training To Improve Recruiting

Have you asked Oprah to join your team?

Why not?!

Improve your team’s recruiting results by training your team to understand the Gomer Pyle Syndrome. Teach your team how to LOOK UP the social – economic  influence scale and ASK UP the ladder.

Teach the Gomer Pyle Syndrome at your next team meeting and follow up with role play practice on how to approach people on a higher influence level.

This recruiting training is part of the Direct Sales Recruiting University.




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Share Your Home Party Plan Business Opportunity

Posted by Deb Bixler

Do You REALLY Believe In Your Party Plan Business Opportunity?

home party opportunityMost people believe in their home party business opportunity for themselves but when it comes to others they do not believe in it enough to share it.

Party Plan Consultant Recruiting

There are 5 traits or skills that are required for a consultant to be good at recruiting for their party plan business.

  1. Belief in the opportunity
  2. Consistent show schedule
  3. Fun at shows – in business
  4. A focus on others
  5. The desire to get really good at signing up consultants

It all starts with a firm belief in your business opportunity. This is why home party distributors with a passion for their company always grow a sales organization. Without that solid belief in the opportunity it is impossible to become an awesome recruiter.

Home Party Training Topic

More time should be spent in team training meetings focusing on developing the belief in your opportunity for your team. When each home party team meeting has a recruiting topic that helps the team to grow more and more passionate about their opportunity, they too will become passionate about sharing.

Now Is The Time For Party Plan

Paul Zane Pilzner said that now is the time for entrepreneurs. Mr. Pilzner says that before the middle of this century EVERY household will have a home business operating within it due to the benefits of home office deductions and time restrictions in our fast 21st century lives. Working from home provides another income into the home without pulling the wage earner away from family.

Deb Bixler says that NOW is the time for home party plan businesses. At a time when customer service is lacking and technology is replacing one-on-one sales relationships, the home party environment could not be better!  The party plan format gives your customers the attention and service that they crave.

The Home Office Deduction For Party Plan Entrepreneurs

The home office deduction is like working once and getting paid twice.  Think about it….

  • Create income with your business sales and commissions.
  • Create income by reducing your taxes using the home office deduction.

find home party businessPut actions into your business, document those actions, get paid a commission and reduce your taxes at the same time.

Train Your Team To Believe In Sharing The Opportunity!

When you teach your team how to utilize the home office deductions while growing their business they will develop a passion for sharing the benefits of your business!

The only thing required to legally take the home office deduction is a written business plan and an intent to profit. (This is not tax advice.)

The Power UP For Professional Results program teaches YOU how to find business and also provides you with an IRS approved business plan template.




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Planning A Direct Sales Opportunity Event

Posted by Deb Bixler

Sometimes sharing your opportunity in a group event or meeting can be more effective than one-on-one recruiting. The excitement that can be generated in a large group sharing environment will “close the deal” for many on the fence when they see others taking the big step to sign up.

Successful Direct Sales Opportunity Night

Opportunity Event, direct salesA successful direct sales opportunity night has many team leaders and field consultants involved. You must promote it to your team so that they see the advantages of getting their potential new consultants to the event.

After creating one successful opportunity event, it will easy to have a regular schedule of events that create excitement for your business opportunity and give the entire team, including the newest consultants, an easy way to share the opportunity.

The Overview of Your Business Opportunity Event

A 2-hour business opportunity event would go something like this overview:

  • Check In and Networking (snacks?) (30 Minutes): Make sure that your greeters are “people” people! Set up your direct sales kit for all to view on arrival.
  • Welcome and Introductions (10 Minutes): This would be a general welcome, usually conducted by the top team hosting leader. Include general engagement questions similar to those you may use at a show like: “Who has been to a MyFavoriteCompany show?” as well as an overview of the fun evening planned.
  • Fun Facts About Your Company (3 Minutes): This may include quick tips or just fun pieces of information about your company. Nothing major here.
  • Super Starter’s Testimonial (5 Minutes): This should be a consultant who is still in their first year with the company. Pick someone who is excited about her or his business and who has continued to get plenty of bookings. Help the consultant organize their thoughts for this testimonial.
  • The Advantages Of Your Company (10 minutes): This should be a bit of history, the company mission, benefits of your company over others. Keep it fun, brief and to the point. Remember that if you bore your audience they will NOT join your company.
  • Brief Product Demo (20 Minutes): Select a consultant who gives an enthusiastic demo and is capable of keeping it short.
  • Upper Level Leader’s Testimonial (5 Minutes): Select an upper level leader who runs a balanced business. This leader should share how your company has changed her or his life.
  • Benefits Of Joining Your Company and Direct Sales (15 Minutes): In an ideal world an outside (3rd party) testimonial is great here. This short talk should give the answers to the common questions that potential consultants have: how much money, where to find business, what support is available, how to get started. This is a good point to share about the income tax savings working from home. End it with an invitation to sign up.
  • Break To Sign Up (15 Minutes) Consultants get back with the field rep who invited them and get personal questions answered and hopefully sign up. Offer a special welcome gift to those who sign up that night.
  • Wrap Up (10 Minutes) Prize drawings for all guests who came. Usually a prize of 1-2 FREE kits would also be drawn from those who did sign up during the break.

Planning Your Opportunity Event

Direct Sales Business Recruiting

When planning an opportunity event, the more leaders and consultants who bring guests to the event, the more successful it will be. It is important to get the field on board to support the event. When you get your entire region inviting people to your opportunity event the momentum will carry the day making it a huge success.

Click for Direct Sales Recruiting Training!

Other Things To Consider For Creating An Exciting Event:

  • Invitations and getting the word out
  • Staffing the registration tables with “people” persons
  • Room set up
  • Snacks and beverages
  • Selecting the appropriate speaker for each segment
  • Music during arrival, departure and breaks
  • Decorations, banners, etc.
  • New consultant applications and/or internet connections



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Overcoming Recruiting Objections In Direct Sales

Posted by Deb Bixler

When sharing the business opportunity in direct sales we often encounter what are commonly known as objections. Becoming good at answering those objections is the key to becoming an awesome direct sales recruiter.

Not Objections – Direct Sales Concerns

Someone getting ready to embark on a new business deserves to have questions answered and concerns addressed. As a direct sales consultant it is important for you to look at the “objection” for what it really is and that is a concern. They need questions answered.

Did you ever buy a car without asking questions? Like any major investment in life it is normal to have concerns about launching a business.

Objections VS Concern:

direct sales recruiting objectionsAn objection is a reason or argument presented in opposition  of something. It is a feeling or expression of disapproval.

A concern on the other hand is a good thing! They did not say no, right?!  Having a concern indicates valid interest.

Common Direct Sales Objections

There are certain common direct sales concerns or objections that you hear often: fear of speaking, husband would not allow it, no time, no one to watch kids, don’t want to be pushy, family would not support them, no money for the kit are just a few.

  • I could never ask my friends or family to have shows!

I felt the same way when I first started and what I found was that after the first couple shows I have not had another show with a family member. Do you run in the same circle as Lisa (our host)?

  • I certainly do not want to be pushy!

I understand how you feel! I feel the same way myself. Do you think I was pushy tonight?

  • I cannot spend anymore time away from my family. We are too busy already.

I know! I have found that the income I have gotten from MyFantatstic Company far exceeded the part-time job my husband had and it takes less time. We often work as a family. What kinds of things keep you busy?

Direct Sales Recruiting University

Take the time to script out the answers to these common concerns so that you are ready the next time you hear them. Notice how each answer validates the concern and ends in a question that keeps the focus on them.

When you get good at answering the concerns, then you will become an awesome recruiter. This is part of the Direct Sales Recruiting University curriculum. Take your whole team to direct sales recruiting college!




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Recruit Without Being Pushy

Posted by Deb Bixler

Direct Sales Recruiting – Not Pushy

direct sales businessIt is one of the most difficult tasks in direct sales: how to share your business opportunity or as it is often called recruiting without being pushy. Pushiness may sell at first, but it’s not a quality that will work on a long-term basis. As a direct sales consultant in the home party plan business, you must sell. You need to sell products and you need to sell yourself to others. To recruit team members and be successful, you must sell yourself.  How do you sell without giving off the clichéd vibe of a used car salesman?

It Is Not Recruiting – It Is Sharing!

In writing, many editors will tell new authors to “show, don’t tell.” Too much narration and not enough dialogue make a book stale and boring. This also holds true for direct sales. Let your accomplishments and achievements sell you. Some people will stand up in front of a room and list their accomplishments and tell everyone how wonderful they are.

However, it would be far more strategic to use your past achievements and successes to demonstrate what you have to offer and share how it can benefit others. Show them what you do and how well it works and what the value is to them; don’t tell them!

Recruit Without Bragging

Sounding like a big blowhard in front of an audience is a sure-fire way to turn them off and send them heading for the door. Bragging won’t get you bookings, new recruitss or sales. Bragging will get you out of business. Don’t brag or boast. If you have a good product, make a good sales presentation, and exude confidence and success. People will see it and they will want to know more about your business or products.

It’s Not ForYourself!

Arrogant people are trying to sell or recruit merely for their own benefit. Arrogant people fail to see another person’s world. Assertive people are attempting to sell or recruit to benefit everyone involved. They are confident of the opportunity presented and strive to make others see the same benefits. Never confuse assertiveness with arrogance. Assertiveness comes from a healthy level of confidence and self-esteem. Arrogance is like an overdose of confidence and self-esteem that will alienate prospects and never lead to real success in the home party plan business.

Enjoy Your Direct Sales Business

Direct Sales Business Recruiting

Working in the direct sales industry is one of the best careers you can have. As a home party plan consultant you meet people, attend parties, work for yourself, and are in a field with plenty of economic and social rewards. Enjoy it! Whether you sell jewelry, cooking aids, purses, or adult products, being a home sales consultant is a rewarding career.

Enjoy it! Your enjoyment will be evident to others and will be one of your biggest selling points. Your enjoyment will convince others that your business is exciting, dynamic, and successful. Your enjoyment equals sales and team members. Sales and team members equal success.

Direct Sales Recruiting University

The Direct Sales Recruiting University is like college for direct sellers. Train your sales consultants how to recruit from day one.




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CreateACashFlowShow content is copyrighted. You may share it on the web using a short excerpt & an active hyperlink back. Please do not republish any content in its entirety on the web. For offline use please credit the article to Deb Bixler & include the website: CreateACashFlowShow.com

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