Sometimes sharing your opportunity in a group event or meeting can be more effective than one-on-one recruiting. The excitement that can be generated in a large group sharing environment will “close the deal” for many on the fence when they see others taking the big step to sign up.

Successful Direct Sales Opportunity Night

A successful direct sales opportunity night has many team leaders and field consultants involved. You must promote it to your team so that they see the advantages of getting their potential new consultants to the event.

After creating one successful opportunity event, it will easy to have a regular schedule of events that create excitement for your business opportunity and give the entire team, including the newest consultants, an easy way to share the opportunity.

The Overview of Your Business Opportunity Event

A 2-hour business opportunity event would go something like this overview:

• Check In and Networking (snacks?) (30 Minutes): Make sure that your greeters are “people” people! Set up your direct sales kit for all to view on arrival.
• Welcome and Introductions (10 Minutes): This would be a general welcome, usually conducted by the top team hosting leader. Include general engagement questions similar to those you may use at a show like: “Who has been to a MyFavoriteCompany show?” as well as an overview of the fun evening planned.
• Fun Facts About Your Company (3 Minutes): This may include quick tips or just fun pieces of information about your company. Nothing major here.
• Super Starter’s Testimonial (5 Minutes): This should be a consultant who is still in their first year with the company. Pick someone who is excited about her or his business and who has continued to get plenty of bookings. Help the consultant organize their thoughts for this testimonial.
• The Advantages Of Your Company (10 minutes): This should be a bit of history, the company mission, benefits of your company over others. Keep it fun, brief and to the point. Remember that if you bore your audience they will NOT join your company.
• Brief Product Demo (20 Minutes): Select a consultant who gives an enthusiastic demo and is capable of keeping it short.
• Upper Level Leader’s Testimonial (5 Minutes): Select an upper level leader who runs a balanced business. This leader should share how your company has changed her or his life.
• Benefits Of Joining Your Company and Direct Sales (15 Minutes): In an ideal world an outside (3rd party) testimonial is great here. This short talk should give the answers to the common questions that potential consultants have: how much money, where to find business, what support is available, how to get started. This is a good point to share about the income tax savings working from home. End it with an invitation to sign up.
• Break To Sign Up (15 Minutes) Consultants get back with the field rep who invited them and get personal questions answered and hopefully sign up. Offer a special welcome gift to those who sign up that night.
• Wrap Up (10 Minutes) Prize drawings for all guests who came. Usually a prize of 1-2 FREE kits would also be drawn from those who did sign up during the break.

Planning Your Opportunity Event

When planning an opportunity event, the more leaders and consultants who bring guests to the event, the more successful it will be. It is important to get the field on board to support the event. When you get your entire region inviting people to your opportunity event the momentum will carry the day making it a huge success.

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Other Things To Consider For Creating An Exciting Event:

• Invitations and getting the word out
• Staffing the registration tables with “people” persons
• Room set up
• Snacks and beverages
• Selecting the appropriate speaker for each segment
• Music during arrival, departure and breaks
• Decorations, banners, etc.
• New consultant applications and/or internet connections

When sharing the business opportunity in direct sales we often encounter what are commonly known as objections. Becoming good at answering those objections is the key to becoming an awesome direct sales recruiter.

Not Objections – Direct Sales Concerns

Someone getting ready to embark on a new business deserves to have questions answered and concerns addressed. As a direct sales consultant it is important for you to look at the “objection” for what it really is and that is a concern. They need questions answered.

Did you ever buy a car without asking questions? Like any major investment in life it is normal to have concerns about launching a business.

Objections VS Concern:

An objection is a reason or argument presented in opposition  of something. It is a feeling or expression of disapproval.

A concern on the other hand is a good thing! They did not say no, right?!  Having a concern indicates valid interest.

Common Direct Sales Objections

There are certain common direct sales concerns or objections that you hear often: fear of speaking, husband would not allow it, no time, no one to watch kids, don’t want to be pushy, family would not support them, no money for the kit are just a few.

• I could never ask my friends or family to have shows!

I felt the same way when I first started and what I found was that after the first couple shows I have not had another show with a family member. Do you run in the same circle as Lisa (our host)?

• I certainly do not want to be pushy!

I understand how you feel! I feel the same way myself. Do you think I was pushy tonight?

• I cannot spend anymore time away from my family. We are too busy already.

I know! I have found that the income I have gotten from MyFantatstic Company far exceeded the part-time job my husband had and it takes less time. We often work as a family. What kinds of things keep you busy?

Direct Sales Recruiting University

Take the time to script out the answers to these common concerns so that you are ready the next time you hear them. Notice how each answer validates the concern and ends in a question that keeps the focus on them.

When you get good at answering the concerns, then you will become an awesome recruiter. This is part of the Direct Sales Recruiting University curriculum. Take your whole team to direct sales recruiting college!

Direct Sales Recruiting – Not Pushy

It is one of the most difficult tasks in direct sales: how to share your business opportunity or as it is often called recruiting without being pushy. Pushiness may sell at first, but it’s not a quality that will work on a long-term basis. As a direct sales consultant in the home party plan business, you must sell. You need to sell products and you need to sell yourself to others. To recruit team members and be successful, you must sell yourself.  How do you sell without giving off the clichéd vibe of a used car salesman?

It Is Not Recruiting – It Is Sharing!

In writing, many editors will tell new authors to “show, don’t tell.” Too much narration and not enough dialogue make a book stale and boring. This also holds true for direct sales. Let your accomplishments and achievements sell you. Some people will stand up in front of a room and list their accomplishments and tell everyone how wonderful they are.

However, it would be far more strategic to use your past achievements and successes to demonstrate what you have to offer and share how it can benefit others. Show them what you do and how well it works and what the value is to them; don’t tell them!

Recruit Without Bragging

Sounding like a big blowhard in front of an audience is a sure-fire way to turn them off and send them heading for the door. Bragging won’t get you bookings, new recruitss or sales. Bragging will get you out of business. Don’t brag or boast. If you have a good product, make a good sales presentation, and exude confidence and success. People will see it and they will want to know more about your business or products.

It’s Not ForYourself!

Arrogant people are trying to sell or recruit merely for their own benefit. Arrogant people fail to see another person’s world. Assertive people are attempting to sell or recruit to benefit everyone involved. They are confident of the opportunity presented and strive to make others see the same benefits. Never confuse assertiveness with arrogance. Assertiveness comes from a healthy level of confidence and self-esteem. Arrogance is like an overdose of confidence and self-esteem that will alienate prospects and never lead to real success in the home party plan business.

Enjoy Your Direct Sales Business

Working in the direct sales industry is one of the best careers you can have. As a home party plan consultant you meet people, attend parties, work for yourself, and are in a field with plenty of economic and social rewards. Enjoy it! Whether you sell jewelry, cooking aids, purses, or adult products, being a home sales consultant is a rewarding career.

Enjoy it! Your enjoyment will be evident to others and will be one of your biggest selling points. Your enjoyment will convince others that your business is exciting, dynamic, and successful. Your enjoyment equals sales and team members. Sales and team members equal success.

Direct Sales Recruiting University

The Direct Sales Recruiting University is like college for direct sellers. Train your sales consultants how to recruit from day one.

Direct Sales Recruiting Is Not That Hard!

Based on the response that I recently got when I opened the Direct Sales Recruiting University up for individual enrollment due to a team cancellation at the last minute, it appears as though many direct sales consultants feel as though recruiting is hard!

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Recruiting = Creating Desire

When sharing your business opportunity you need to create desire.

Dale Carnegie (or was that Napoleon Hill?) said that “the only way under high heaven to get anyone to do anything that you want them to do is to want them to do it themselves,” or something to that effect!

Deb Bixler says: You have to create desire!

Direct Sales Consultant Share Your Opportunity

A direct sales consultant who can create desire for products or bookings can also create desire for the opportunity using the exact same principle. Put out enough information about the benefits or value that your company’s opportunity provides and you will attract people who want what you have to offer. The Direct Sales Recruiting University is an affordable way to train a team to become awesome recruiters.

Teach your team to create desire and they can create desire for anything!

Direct Sales Recruiting University

Maybe I need to rethink the Direct Sales Recruiting University to include individual enrollments next time around.

I recently got a SendOut Card. The person who sent it to me is a new SendOut consultant who is excited about her business.

The card was an opportunity offer for me to join SendOut Cards. The consultant included an opportunity CD in the card.

Spamming Your Business Opportunity

Never spam your business opportunity. The sender of the card had good intentions and yet I really considered it junk mail, therefore it was a waste of her money. Online we call this spam; offline we call it junk mail.

You should not spam your business opportunity in the social networks nor by using real mail or by phone. Any way you look at it, unrequested information is spam.

Sharing Direct Sales Opportunity Is About Connecting

When you connect with friends you can sort them out and qualify them. Through a casual conversation about your direct sales business, you can learn if your potential has an interest in more information.

Had my friend called me first and asked if I would like to learn more about SendOut Cards, she may have learned that:

1. I already tried it… more than once.
2. I do think it has value to the business owner on many levels.
3. I love the feature of receiving an unexpected card from a foreign country.
4. I love the ability to manage my data base online and send out cards and gifts with a click of the button.
5. I feel as though my business requires a more personal touch.
6. I have decided that it was not for me and invested in custom made personal note cards.

Business Opportunity Follow Up

The follow up is key to closing the deal when sharing your business opportunity. If you are not going to call your potential new consultant within 48 hours of the receipt of the information then don’t bother sending it.

In this case the direct sales consultant wasted her money on the card and the CD that was included. There was no follow up!!

Even if I had been interested in the opportunity, a connection before the mailing would have also uncovered the fact that I hate opportunity CDs and would never watch it. My information gathering style would be in a conversational manner not by CD.

Your direct sales business opportunity is awesome. Become a connector so that you become awesome at sharing it! I love SendOutCards and the opportunity is just not for me!

Share Your Business Opportunity!

Share in the comment box below some of the techniques you have used to spread the word about your awesome business opportunity.