Create A Cash Flow Show

Plan The Start To Your Home Show

On a recent Power Hour tele-seminar we covered the topic of how to have a home party script to open and close your show . First impressions are important during your show, just like they are when you meet someone for the first time. When you think about it, at a home show you are meeting most of the audience for the first time. Take the time to plan and script the opener for your home party, so that you can grab them from the start.

The Opening Of The Show

The opening of your home show includes the following important parts:

• Thank The Host: Start with a thank you to the host and guests for coming.  It is good to start here because most people do not listen from the get-go.
• Introduce Yourself: Do this by telling them your name after you do the thank you phase.  Do not do this first as no one is listening.  Tell them your name and a short “I am so glad to be here!” line.
• Ice Breakers: Your audience should connect with you and each other during the ice breaker and it should serve a value to you in accomplishing good use of time.
• Testimonials From Guests: The best way to get good testimonials is to go around the room and have each guest give his/her name and favorite product.  This becomes the ice breaker and you reinforce the testimonials with product knowledge.  You do not have to discuss products during your show that are brought up in this phase.
• Talk About Your Collections: If your company has any big value collections they should be introduced in the show introduction.  These are items that if you discuss one, you are able to sell them all. Examples may be a set or collection of dishes, pottery, pots and pans, anti-aging collection, etc.
• Talk Bookings: This should be brief and not very detailed.  Just something to plant the seed.  An example may be:  “Those of you who see more today that you would like to buy, then you may want to think of scheduling a show.  When you invite me to your home, you get free products, half-priced items and really big discounts.” Done!
• Talk About Your Opportunity: I find the best way to do this is to tell your story.
• Tell Your Story: In less than thirty seconds tell the audience what it used to be like, what happened to make you change, why you picked your company as opposed to any other, and what it is like for you now. Then end with an invitation.  An example is:

“I was in the food service business for thirty years. I loved it.  I made a ton of money.  I had lots of friends and I also had a lot of stress.  One day I realized that I was giving my whole life to someone else’s business.  I was missing all the holidays and special occasions. About this time I went to my very first home party and realized everything going on in the room was exactly what I loved about my job.  To make a long story short, I quit my full-time job and now I sell (My Company) full time and I love it.  I go to parties every day, I have lots of friends, I eat, I talk and I get paid for it.   I invite you to watch what I do here today and for those of you who are interested in learning more about making money and having fun with (My Company), get with me after the show and I will give you more information.”

• Show Overview: Give your guests a good idea on how the show will proceed.  This should include and not be limited to how to order, how long it will take, what the theme is, that it will be fun, etc.

Direct Sales Consultant’s Attitude

The direct sales consultant’s attitude will make or break the show. If the direct sales consultant opens the show with little enthusiasm, then the guests will not be attentive. Your excitement and enthusiasm will set the tone for the whole show.  The bigger the audience, the more upbeat you must be to keep their attention. Move around, wave your arms and over act. When you show excitement and upbeat enthusiasm during your show opening, then your guests will stay with you throughout the show.  You, the direct sales consultant, must set the tone for the show!  You are the leader!  The guests will follow your lead.   Join the MP3 download club to listen to the entire Power Hour tele-seminar on Scripting Your Opening as well as 12 hours of previously recorded tele-seminars.

GTXpress101.com Infomercial is Powerful

When you incorporate infomercial techniques into your home party show you will create more desire for your product, services and opportunities. Here is a testimonial for the power of creating desire through the techniques of infomercial style sales presentations. Check out the previous article posted last month on infomercials.

Infomercials Sell Products

Last week I flipped around the TV channels while eating a snack before bed and the infomercial for the GTXpress101 was on. I am a trained chef who rarely watches TV. My first thoughts were ‘Yeah, right, this should be good!‘ Before the infomercial was over, I was thinking ‘Maybe I should get one - this looks so cool and easy.’ The actual infomercial was repeated twice in the course of 30 minutes, back to back. I watched with amazement all the way through both segments.

The GTXpress101 Cooks Everything in Minutes

The GTXpress101 can create an omelet, strawberry shortcake, pancakes, chicken cordon bleu, or stuffing (to name only a few) in minutes. Now as a culinary graduate, I too can make all of those things in minutes and frequently do, yet I was thinking that I should get one. The power of the infomercial is definitely compelling. The study of infomercial techniques can certainly enhance the home party’s ability to create desire.

Read Infomercials Sell Products

Click the $$ to learn how to make more money every time you leave your house to hold a show.

Infomercials Are Powerful Sales Tools

Did you ever watch an infomercial and by the time the show was almost over you were on the verge of ordering the product, even though when you started to watch you had absolutely no interest? Infomercials are powerful sales tools that the home party sales rep can duplicate to increase desire at the show.

Infomercial Key Elements

Every infomercial has six key tools or techniques, that when put together in a systematic presentation always create desire for the product. Every infomercial includes:

1. Product Knowledge
2. Repetition
3. Testimonials
4. Sidekick
5. Urgency
6. The Wow Factor

Incorporate Infomercial In The Home Party

When you take all of those sales tools and put them into your show, your guests will develop desire for your product, opportunity or services, even if they came to the party with little or no interest.

Product Knowledge: It doesn’t matter what company you are with: you are an educator. You educate your audience in the benefits of your product or services. Your mission is to teach them how owning or becoming a part of your organization will enhance their lives.

Repetition: The amount of time you spend on a product should be in direct relationship to the value. The collections, large price tag items, and your opportunity to schedule a show or become a sales rep, need to be repeated in new words throughout the show.

Testimonials: Solicit testimonials from the audience, and tell stories of testimonials of people you know. Quote outside experts.

Sidekick: Find a sidekick at your show. It should be easy. Anyone who likes to talk. The host and/or past host is good, a loud guest, or the one who has all of your products. You bounce off of them. Bring them into the banter with questions and attention.

Urgency: You can establish a sense of urgency with monthly specials, expiring products, or even with a statement. How about: “It is only six weeks until summer, ladies, and this pedicure set will give you gorgeous feet and toes by the time you dig those sandals out.” “You all will want to mark this on your order, so that it is in your kitchen by the time you are packing your cooler for the Memorial Day picnic!” Create a sense of urgency in a variety of ways.

The WOW Factor: “”Look at that… I can’t even believe it myself!” People buy emotionally. When people get excited, have fun and are impressed, they get emotionally involved. Bringing the WOW factor into your show and raising the excitement level will connect your guests to your mission.

Study Sales Techniques

When was the last time you watched an infomercial? Sales is the art, science and skill of creating more and more desire in the marketplace for your product, service or opportunity. Check out a couple of infomercials and study the techniques used to create desire. When you study successful sales professionals you will create a system to generate more cash at every show. The system of infomercial creation is just one of the many home party systems you will learn on the 8 CD home study set Create A Cash Flow Show. Increase Home Party Sales

Keep Your Talk Time Short

Your show time should be no more than forty five minutes. Short shows will make you more money. For every minute you go over 45 minutes you are losing a dollar of sales.
When I say your ’show’, I am referring to your official presentation. From the time you start talking until the time you stop talking should be no more than 45 minutes. That also implies that your show has an official start and stop. The guests actually are aware that you have officially started and officially ended.

This Applies To All Network Marketing Companies

I have said this frequently at workshops and always get caught up in a controversy. For some reason everyone thinks that their company is different. The Direct Sales Association has determined in studies that when your show presentation is longer than 45 minutes your sales will drop. When I am presenting this topic, the sales field has a huge list of reasons why their direct sales company is different. It doesn’t matter who I am presenting to, the objections are the same. I hear the same reasons why this doesn’t apply from sales professionals selling: make up, plastic containers, food and food mixes, kitchen tools, romance enhancement, vitamins, you name it. Everyone thinks that their network marketing company is different.

Excuses Why Their Direct Sales Company Is Different

We provide education
We play games and have fun and educate
The guests want to see more products
There is more to say about our product than XYZ products
The host expects us to give more information about the products
We teach a lot of tips
You cannot say everything I have to say in a short time

Everyone Is Busy

Taking the time to think through your presentation and plan it will allow you to create better value for your guests time. If anyone has ever said to you, “I am too busy…..” to host a show or be a sales rep, then you really need to look at the length of your show. When someone says “I am too busy”, it doesn’t mean they are busy. It really means that you have not given them enough value for their time. Time and Fun are the two biggest commodities in America. They are not too busy to watch TV, go to the movies or sit on a lawn chair all night and watch a soccer game. When your show time creates great fun and provides value-packed time, then people will be coming up to you asking if they can host a show. The CD in Create A Cash Flow Show on What to bring, What to Say and Word choices will outline a system of show organization which will provide value to your guests for the amount of time they spend at the show.

Less Is Better

Less is more. Less is better. If there is one thing that people will not tolerate, that is being bored. Don’t rule yourself out, just because you think that your company is different. Think about how you can use this to create better cash flow in your business. Successful sales consultants say ‘How can I?’ Not ‘I can’t!’ Less is better for everyone because we all have full lives.By keeping your show to 45 minutes and providing great value for that time, people will spend more money and want more time with you. When you give them more value in less time they will see the value of hosting a show. They had fun; they learned and had a terrific time. Your calendar will fill up and your sales will skyrocket.

Create A Cash Flow Show CD Set Has Systems For Presenting That Will Work In Any Home Party Business!

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