GTXpress101.com Infomercial is Powerful

When you incorporate infomercial techniques into your home party show you will create more desire for your product, services and opportunities. Here is a testimonial for the power of creating desire through the techniques of infomercial style sales presentations. Check out the previous article posted last month on infomercials.

Infomercials Sell Products

Last week I flipped around the TV channels while eating a snack before bed and the infomercial for the GTXpress101 was on. I am a trained chef who rarely watches TV. My first thoughts were ‘Yeah, right, this should be good!‘ Before the infomercial was over, I was thinking ‘Maybe I should get one – this looks so cool and easy.’ The actual infomercial was repeated twice in the course of 30 minutes, back to back. I watched with amazement all the way through both segments.

The GTXpress101 Cooks Everything in Minutes

The GTXpress101 can create an omelet, strawberry shortcake, pancakes, chicken cordon bleu, or stuffing (to name only a few) in minutes. Now as a culinary graduate, I too can make all of those things in minutes and frequently do, yet I was thinking that I should get one. The power of the infomercial is definitely compelling. The study of infomercial techniques can certainly enhance the home party’s ability to create desire.

Read Infomercials Sell Products

Click the $$ to learn how to make more money every time you leave your house to hold a show.

Infomercials Are Powerful Sales Tools

Did you ever watch an infomercial and by the time the show was almost over you were on the verge of ordering the product, even though when you started to watch you had absolutely no interest? Infomercials are powerful sales tools that the home party sales rep can duplicate to increase desire at the show.

Infomercial Key Elements

Every infomercial has six key tools or techniques, that when put together in a systematic presentation always create desire for the product. Every infomercial includes:

1. Product Knowledge
2. Repetition
3. Testimonials
4. Sidekick
5. Urgency
6. The Wow Factor

Incorporate Infomercial In The Home Party

When you take all of those sales tools and put them into your show, your guests will develop desire for your product, opportunity or services, even if they came to the party with little or no interest.

Product Knowledge: It doesn’t matter what company you are with: you are an educator. You educate your audience in the benefits of your product or services. Your mission is to teach them how owning or becoming a part of your organization will enhance their lives.

Repetition: The amount of time you spend on a product should be in direct relationship to the value. The collections, large price tag items, and your opportunity to schedule a show or become a sales rep, need to be repeated in new words throughout the show.

Testimonials: Solicit testimonials from the audience, and tell stories of testimonials of people you know. Quote outside experts.

Sidekick: Find a sidekick at your show. It should be easy. Anyone who likes to talk. The host and/or past host is good, a loud guest, or the one who has all of your products. You bounce off of them. Bring them into the banter with questions and attention.

Urgency: You can establish a sense of urgency with monthly specials, expiring products, or even with a statement. How about: “It is only six weeks until summer, ladies, and this pedicure set will give you gorgeous feet and toes by the time you dig those sandals out.” “You all will want to mark this on your order, so that it is in your kitchen by the time you are packing your cooler for the Memorial Day picnic!” Create a sense of urgency in a variety of ways.

The WOW Factor: “”Look at that… I can’t even believe it myself!” People buy emotionally. When people get excited, have fun and are impressed, they get emotionally involved. Bringing the WOW factor into your show and raising the excitement level will connect your guests to your mission.

Study Sales Techniques

When was the last time you watched an infomercial? Sales is the art, science and skill of creating more and more desire in the marketplace for your product, service or opportunity. Check out a couple of infomercials and study the techniques used to create desire. When you study successful sales professionals you will create a system to generate more cash at every show. The system of infomercial creation is just one of the many home party systems you will learn on the 8 CD home study set Create A Cash Flow Show. Increase Home Party Sales

Keep Your Home Show Talk Time Short

Your show time should be no more than forty five minutes. Short shows will make you more money. For every minute you go over 45 minutes you are losing a dollar of sales.
When I say your ’show’, I am referring to your official presentation. From the time you start talking until the time you stop talking should be no more than 45 minutes. That also implies that your show has an official start and stop. The guests actually are aware that you have officially started and officially ended.

This Applies To All Network Marketing Companies

I have said this frequently at workshops and always get caught up in a controversy. For some reason everyone thinks that their company is different. The Direct Sales Association has determined in studies that when your show presentation is longer than 45 minutes your sales will drop. When I am presenting this topic, the sales field has a huge list of reasons why their direct sales company is different. It doesn’t matter who I am presenting to, the objections are the same. I hear the same reasons why this doesn’t apply from sales professionals selling: make up, plastic containers, food and food mixes, kitchen tools, romance enhancement, vitamins, you name it. Everyone thinks that their network marketing company is different.

Excuses Why Their Direct Sales-Home Party Shows Are Different

We provide education
We play games and have fun and educate
The guests want to see more products
There is more to say about our product than XYZ products
The host expects us to give more information about the products
We teach a lot of tips
You cannot say everything I have to say in a short time

Everyone Is Busy

Taking the time to think through your presentation and plan it will allow you to create better value for your guests time. If anyone has ever said to you, “I am too busy…..” to host a show or be a sales rep, then you really need to look at the length of your show. When someone says “I am too busy”, it doesn’t mean they are busy. It really means that you have not given them enough value for their time. Time and Fun are the two biggest commodities in America. They are not too busy to watch TV, go to the movies or sit on a lawn chair all night and watch a soccer game. When your show time creates great fun and provides value-packed time, then people will be coming up to you asking if they can host a show. The CD in Create A Cash Flow Show on What to bring, What to Say and Word choices will outline a system of show organization which will provide value to your guests for the amount of time they spend at the show.

Less Talk Is Better

Less is more. Less is better. If there is one thing that people will not tolerate, that is being bored. Don’t rule yourself out, just because you think that your company is different. Think about how you can use this to create better cash flow in your business. Successful sales consultants say ‘How can I?’ Not ‘I can’t!’ Less is better for everyone because we all have full lives.By keeping your show to 45 minutes and providing great value for that time, people will spend more money and want more time with you. When you give them more value in less time they will see the value of hosting a show. They had fun; they learned and had a terrific time. Your calendar will fill up and your sales will skyrocket.

Create A Cash Flow Show CD Set Has Systems For Presenting That Will Work In Any Home Party Business!

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Direct Sales Home Party Games

Sign up below for the Talking E-Book Powerful Home Party Games . Share this page with your friends or link to it from your direct sales team training page so they can get the FREE Talking Powerful Home Party Games E-Book Too!

Home Party Games Must Be Fun

FUN is the single most important thing for the success of your home party shows. If a party game in your direct selling show creates FUN then by all means play the games. My guests and hosts certainly had fun at the shows. One easy way to determine the FUN level of your shows is to see how many shows you schedule at your shows. When people have FUN you will have a full calendar. Making sure that you are organized enough to relax at he show is essential to you having FUN. When you have FUN then your guests will have FUN and they will invite you to their house. Games can be the answer to FUN, or they can be considered a drudgery by the guests. Do not assume that a game is always the answer to FUN. If you are playing show games, and having a hard time scheduling shows, then maybe you have to reconsider the effectiveness of the game, or whether your hosts and guests are enjoying the games.

FREE Party Games For Direct Sales

Download this FREE talking electronic book for some direct sales party games that create good value in your home party show.  This $7.00 Electronic book is FREE to you!

Home Party Games Electronic Book

This FREE talking electronic e-book includes 6 games and an hour long audio recording on creating powerful home party plan games.

Play Direct Selling Party Games

If you plan to play games at your direct selling party show, make sure that they are fun and also that they serve a purpose such as providing a system to increase home party sales, so that it is worth your time. Your show time is valuable. You only have so much time to accomplish your mission:

At Your Home Party Your mission is:

Sell product
Schedule shows
Share the opportunity
Provide value to the participants (FUN)

I say that FUN is the key to show success because FUN is a commodity that people put value on. When you establish value at your shows then your business will roll along forever. Here is a game that allows you to share the opportunity and also create desire for future shows and hopefully have some FUN too. Create your entire show theme around this game and you will increase your home party plan sales. Tell the host to tell the guests that we are taking a world tour at the show.

Around The World Direct Sales Party Game

A few days or a week before the show when you do your last call to the host ask her to call each guest to remind them of the show and also to bring a picture from her favorite trip or vacation. Encourage them to bring pictures from all over the world. Tell her that you have some small prizes to give out based on her friends’ pictures and vacations. This compels our host to actually make the last minute reminders and will increase your show attendance.

Creating a Buzz With Sales Game

Have the guests put their pictures on the table or other location so that everyone can look at them. This is fun in itself and will get the people mingling and talking as the pictures begin to arrive. During the show ask questions about the pictures. Did anyone bring a picture from Italy? Allow that guest to share briefly about the trip to Italy. Mixed in thoughout your show, not all at once, continue to ask questions about the world tour through pictures. Guest can tally their own points to earn your prizes.

• Did you get the trip for FREE?
• Was the picture taken in the last 6 months?
• Are there mountains in the picture?
• Is there a lake in the picture?
• Is there an ocean in the picture?
• Was the picture taken on an island?
• Did you travel by airplane?
• Is there a landmark in the picture?
• Is this a business trip?
• Did you take your kids?
• Are there any people in the picture?
• Is someone waving “hi” in the picture?
• Is someone in the picture riding a horse, camel, or elephant?
• Is it in a foreign country?
• Is anyone kissing or hugging in the picture?
• Was the picture taken on your honeymoon
• Did the person taking the picture accidentally get their finger(s) in front of the lens?

These are just sample questions. Create some questions of your own that lead into some of the information that you want to sprinkle into your shows. The travel game is a terrific game to talk about the opportunity to create income with your company. Before you think about which questions you are going to ask, decide what opportunity information you want to share, then as you ask the questions and receive the audience participation, sprinkle your opportunity information throughout the game. I do not recommend playing the game all at once. This will be throughout your whole show.

Here are some sprinkles that you may make following certain questions:

• Is there a landmark in the picture?

When I was in France with XYZ Company, they took all of us to the Eiffel Tower

• Did you take your kids?

Our company provides two trip choices, one for consultants with kids and another for those who prefer to travel without kids.

• Did you get the trip for FREE?

Some people get a paid vacation, I get a paid-for vacation each year with XYZ Company.

• Was the picture taken on your honey moon?

How would you like to take your husband on another honeymoon paid for with all your own money? The income you create with one show a week with XYZ Company will easily buy a luxury vacation.

Around the World Game Creates Value At Home Show

Guests may arrive at 6:00 and by 8:00 they are on the way home after experiencing the thrill of a tour of the around the world game and sharing everyone else’s vacation. It is FUN, gives you a vehicle to share your opportunity and gives the guests at the show value for their time.

Always be sure that your games give your show value. One thing that people will not do is allow you to bore them. If you are having a hard time scheduling shows, then look at the value you are providing to your guests and hosts. Party games in direct sales are good when they are FUN, serve a purpose for your mission and provide value to all in attendance.

More Home Party Games

People keep asking for games to play at their shows. I was never a game person, so it is not something I have an entire repertoire on. I did recently hear of a game called The Purse Game. I modified it a bit so that you can use it to create desire for your business opportunity and for the opportunity to host a show. You actually will want to play The Purse Game throughout your entire show and use it as a technique to get people involved and get your various messages out to your audience. Start out by explaining that throughout the show you will be looking for things in their purses. Not literally, just by asking them who has what in their purse. As you call out an item you will “sprinkle” information that will create desire for future shows or the opportunity to create income. When you sprinkle enough information you will always create a desire for more of what you have to offer. This is a fun and different way to do it (not that I have ever played this game). I am just assuming if your are a party game type sales consultant then this would be fun for you and your guests. Of course, you will want to give a couple of prizes out during the show for various achievements. Here is a list of the things you are looking for in their purses and the “sprinkle” you will make with it.

CELL PHONE: Did you know that when you have a home business, you can deduct your cell phone bill from your income taxes?
LOOSE CHANGE: Round your orders up to the next dollar, the extra change goes to your local food bank.
A CREDIT CARD: When I first started my business I did so to pay off my credit card, now I am paying the mortgage just by doing one show a week!
A STORE COUPON: How many of you drive across town to get double coupons? When you host a show you will get “double” your value off of your order! (or triple or FREE!)
A BUSINESS CARD: This may not be for you and it may be just the thing for a friend, refer a friend and receive a FREE gift.
A MEMBERSHIP CARD to a club or gym: Our past hosts are an exclusive club, they get XZY for a year…….
A STAMP: When you host a show with me, I make it really simple for you, by actually mailing the invitations for you, (or giving them to you preprinted) or something to that effect.
A CALENDAR: Today’s host will receive a xyz at your show and you will earn the host special at all the shows we schedule from yours.
CAR KEYS: With your commission check, you could make a car payment. Or, one of the perks of our company is you get a FREE Mercedes when you reach the XYZ level.
FAMILY PICTURE: When you are your own boss you will be able to work around your family’s schedule.
PAY STUB: For only XYZ investment, you will begin to generate an additional stream of income and you could earn that back in your 1st show.
SUNGLASSES: You can earn fabulous vacations. The more shows you hold the more FREE trips you take!
RUBBER BAND: The flexibility of a direct sales business has been a gift in my life.
PAPER CLIP: Just like an underwire bra, the beauty of network marketing is that you always have support.

There you have it…. The Purse Game. Now don’t run through all of those “Sprinkles” at once. The purpose of “Sprinkles” is to sprinkle them throughout the show so that your audience does not feel like they are getting lectured. It should take the entire show to play the whole game. You can think of some more items and sprinkles if you want or change these to be more appropriate for your business.

When you play this game at every show you are sure to generate desire for having a show and also for the business opportunity. This is a game with a purpose!

Create More bOOKNGS In Home Business

When you incorporate the systems that Deb teaches in the electronic e-book, Powerful Party Sales your BOOKINGS will sky rocket.  Your show average will soar. Your calendar will be full and your commission will be consistently higher. Order Powerful Party Games!

Need More Party Plan Bookings?

Home Party Consultants Need More Bookings

If there is one party plan training topic that I get the most requests for it is how to find more party plan bookings.  It seems like every home party consultant always needs more bookings.

Are you having trouble scheduling shows and getting bookings at your show? If so, then think about these three questions:

• Are you, the consultant having fun?
• Are the guests having fun?
• Are you focused on the needs of your guests?

How To Find More Party Plan Bookings

If you can answer yes to all three of those questions, then there is only one other area to look at. You need to create more desire! When you create desire for your products and services, then it is easy to schedule a show! Here is how to create desire so that you will get more bookings at your home party:
1. Briefly explain the host benefit package. When you host a show of your own: you receive free products, half priced items and really big discounts!
2. Talk about the host half-priced combinations. Example: hosts have the opportunity to buy all three knives for only $29.
3. Talk about the host special items. Example: tonight Sally Hostess can buy the xxxx 60% off! When you host a show in March, you can purchase the entire xxxx set for only $40.00 that is a $100.00 value!
4. Talk about COLLECTIONS to create desire and then mention that they can get the sets of xxxxxxxx for half price or for FREE when they host a show in their own home.
5. Talk about Wedding Showers and/or the Wedding Registry.
6. Talk about fund-raisers.
7. Talk about theme shows.
8. Mention the web site.
9. Go over one of the fliers showing the host benefits.
10. Point out how much fun we are having.
11. Create desire for expensive products. Talk about the most expensive ones at the beginning, middle and end of the show.
12. Ask for testimonials from the audience on the higher priced items to create desire.
13. Ask past hosts to tell the group what they got in their benefit package when they hosted a show.
14. Create a scheduling/Bookings binder. Use it 3 times at your show. Pass it around.
15. Mentions that past hosts get a 10% discount for a year.
16. Treat your host really well. Compliment her in front of the guests. Say thank you to her at the beginning and end of every show.
17. Practice good personal hygiene. Visibly and deliberately wash your hands before the presentation, and again during the show if you touch something inappropriate. (face, floor, dog, hair, etc.)
18. Talk about the higher priced items which you do not have. Ask guests for testimonials. Develop the testimonial, by asking more questions.
19. Thank all the guests for coming. Smile a lot!
20. Have FUN. Do not take yourself too seriously.
21. Do a prize drawing. Tell them to fill it out completely. Tell them to check maybe or yes for more information about hosting a show.
22. Check the prize drawing slips before adding up the orders.
23. Ask everyone who said yes or maybe when they would like to host their show.

Get More Bookings At Your Home Show

If you are certain you can answer yes to the first three questions then the next thing to do to get more bookings at your home show is to take the 23 items listed above and over the next few shows pick one or two to focus on.

Make a plan, script it out and incorporate it into your show at a specific point. Actually link it to a specific product or moment in your show. When you take these points one at a time and plan how you are going to sprinkle them in, in a conversational manner, then practice, you will schedule shows. Scheduling shows takes planning, skill and commitment to growing. Take the time to plan how you will create desire and it will bring you more bookings and pay off in your commission check in the future!

Home Party Plan Training

When you incorporate systems that work even when you are not at your best, you will create more cash flow in your home party plan business.

• How would you like to have a consistent party schedule?
• How would you like to have a show average of twice the company average?
• How would you like to sign up new party plan sales reps every single month.

Well, you can when you use these proven systems. Create A Cash Flow Show is a party plan training program that will give you exactly that…. a consistent cash flow from your home party business!

Direct Sales Consultant Presentation Training

Longaberger, Pampered Chef, Mary Kay, Tasteful Treasures…
It will work for all direct sales or home party consultants!

This is a system that will assist you to decide what to take to your home party plan shows. A system works for everyone! It does not matter if you work for Longaberger, Pampered Chef, Mary Kay or Tasteful Treasures or any other direct sales company. Your product doesn’t matter. This presentation system will work for you.

Presentation Planning

Many companies are changing seasons now, which of course means new products. Careful planning of your home party presentation will increase your show average and also create more desire for future shows. How do you decide what to take to your home party? Here is a simple party plan presentation system to make better choices on what to direct sales show.

Consider this list of criteria when planning your show:

• Price: Always show and tell higher-priced items. Remember that the amount of time you spend on a product should be in direct relationship to the price. This relates to the overall pricing structure as well as the pricing as it relates to all within a group. For example, a Mary Kay consultant would want to focus on the $104 anti-aging product as opposed to the $22 moisturizer.
• Weight, durability and size: Is it easy to transport with little or no risk of breaking? The largest basket in the Longaberger line might not be a good choice to take to your show, as the damaged product will not look good on display.
• Ease of Sale or Customer appeal
  Is it easy to sell? If so bring it. If it is something that will appeal to only a small number of people then leave it home. I call these niche items. If someone wants a niche item, then they will buy it. Let’s say a Pampered Chef cookie press… only someone who makes cookies will want one. A pot though is something that everyone needs. After you decide good priced items look at this category.
• Do you need it for the presentation: A makeup demonstration without foundation will not work!
• Uniqueness: I would call this a novelty item. It is something that nobody will buy because they cannot imagine it, yet when they see it they will because it is so unique. Frequently these are items that are new trends and after a few months they become mainstream and the item will sell to those who want it because they are familiar with it, but at first no one ever saw one before.
• Collections or groupings should always get first billing as these sell each other. Once someone has a couple of the Longaberger dishes they want them all so show and tell about collections to get your clients hooked.
• Seasonal Items or ability to establish urgency (this may even include monthly specials) And don’t forget that your opinion counts too. Never take or show a product that you do not like as your opinion will show.

Home Party Presentation Skills

When you have a thought out presentation it is easy to develop a system to Create A Cash Flow Show. Take the time to plan your home party presentations.  A well thought out party presentation frees you up to develop relationships and have fun.  Since sales are relationship based good presentation skills will increase your sales.  The Create A Cash Flow Show system of party organization is a series of systems that improve your presentation skills and provides you with the most income possible from every show.  The program includes an hour long seminar on what to take to your show and other party plan presentation tips.