Show Presentation For Home Party Consultants
Posted by Deb BixlerDirect Sales Consultant Presentation Training
Longaberger, Pampered Chef, Mary Kay, Tasteful Treasures…
It will work for all direct sales or home party consultants!
The time in your show is valuable. Make sure you are using it wisely. This is a system that will assist you to decide what to take to your home party plan shows. A system works for everyone! It does not matter if you work for Longaberger, Pampered Chef, Mary Kay or Tasteful Treasures or any other direct sales company. Your product doesn’t matter. This presentation system will work for you.
Presentation Planning
Many companies are changing seasons now, which of course means new products. Careful planning of your home party presentation will increase your show average and also create more desire for future shows. How do you decide what to take to your home party?
The CreateACashFlowShow training program discusses this topic for a full hour. (Game players check your score card for a $20 savings coupon.)
Here is a simple party plan presentation system to make better choices on what to direct sales show.
Consider this list of criteria when planning your show:
- Price: Always show and tell higher-priced items. Remember that the amount of time you spend on a product should be in direct relationship to the price. This relates to the overall pricing structure as well as the pricing as it relates to all within a certain group. For example, a Mary Kay consultant would want to put more focus on the $104 anti-aging product as opposed to the $22 moisturizer. A Pampered Chef distributor may want to talk about a group of knives while showing the most expensive one.
- Weight, durability and size: Is it easy to transport with little or no risk of breaking? I once had a high end item that I could sell the heck out and yet every third show it broke so it was not a good show item. The largest basket in the Longaberger line may create desire for hosting shows and yet not be a good choice to take to a show, as it may get damaged easily and would not display well as a result.
- Ease of Sale or Customer appeal
Is it easy to sell? If so bring it. Even if it is not a high priced item, if it is easy to sell and everyone walking out the door adds it on to their order then it is good to have at every show. If it is something that will appeal to only a small number of people then leave it home. Often times these are things that we like personally and therefore feel that they are good show items. Our personal preferences are important but they should not be the basis of our show. If we show too many niche items it is hard to keep sales up. If someone wants a niche item, then they will buy it. Let’s say a cookie press… only someone who makes cookies will want one so unless it is a room full of cookie lovers (maybe it is time for Holiday baking) then it is not a good choice for your show time. - Do you need it for the presentation: A makeup demonstration without foundation will not work!
- Uniqueness: I would call this a novelty item. It is something that nobody will buy because they cannot imagine it, yet when they see it they will because it is so unique. Frequently these are items that are new trends and after a few months they become mainstream and the item will sell to those who want it because they are familiar with it, but at first no one ever saw one before. Novelty items wear off. Long term they do not usually remain a part of yours show.
- Collections or groupings should always get first billing as these sell each other. Once someone has a couple of the Longaberger pottery peices or Pampered Chef stones or maybe part of a collection in your product line they want them all so show and tell about collections to get your clients hooked. Collections should be viewed as one item. They are a huge price point because as a group they create desire for more products, a party or even for joining your team. When sharing about collections show and tell about the most expensive but talk and sell the group.
- Seasonal Items or ability to establish urgency (this may even include monthly specials) And don’t forget that your opinion counts too. Never take or show a product that you dislike as opinion will show.
Home Party Presentation Skills
The bottom line is:
- What value does an item bring your your show? Sales, more shows, new consultants…..
Everything you do, say or show at your show should be contributing to your goal. Your time is valuable and it is important that you use it wisely. When you have plan for your presentation it is easy to develop a system to Create A Cash Flow Show. Take the time to plan your home party presentations. A well thought out party presentation frees you up to develop relationships and have fun.
Since sales are generated by your connection with the guests it is important to have a planned presentation so that you can focus on relationship building. The CreateACashFlowShow system of party organization is a series of systems that improve your presentation skills and provides you with the most income possible from every show. The program includes an hour long seminar on how to analyze your product line to determine what to take to your show and other party plan presentation tips.






