CashFlowShow – Direct Sales Radio Dana Wilde – Hearing Impaired

This is part 2 of the CashFlowShow – Direct Sales Radio interview with Dana Wilde of The MindAware.

Deb interviewed Dana on the radio in June of 2011. The Train Your Brain interview has been transcribed into text for the hearing impaired.

If you did not read the previous transcription, then you had better start at the beginning:

http://www.createacashflowshow.com/radio-show-hearing-impaired/dana-wilde-1.htm

If you know anyone who is hearing impaired in the direct sales profession, then please pass the above link on.

The MindAware Direct Sales Training

Dana Wilde’s The Mind Aware training series for direct sales consultants is in its third series. This event features 25 direct sales educators from around the world.

Dana regularly brings together top direct sales speakers to provide what is probably the direct sales industry’s most widely-attended event. Learn more about The MindAware and sign up for your free access.

Direct Sales Training Transcribed

DEB BIXLER: Welcome back and thanks for joining us tonight. We are here with a good friend of mine, Dana Wilde. Dana is the mastermind behind The Mind Aware, Train Your Brain program.

Remember that the Elite Club members get theMP3 downloads of all the radio shows!

Before we went to break, we were talking a little bit about how sales and emotions and our brain all kind of tie together. We get these “predetermined areas” of our life that sometimes we just can’t change. How do you make this change, Dana? How do you start to train your brain?

DANA WILDE: Right, terrific question, Deb. I’ll tell you, let me give a little bit of overview of how the pieces go together and then it’s really easy to see how change can happen. So let’s use an example, if you find somebody who is a shy person. If I’m a shy person and I’ve got this belief about myself in the unconscious mind, I’m just going to act on that automatically. What I mean by that is if I’m a shy person and I walk into a crowded room, I don’t have to look up on a list of my personal character traits, “Gee, how does this make me feel?” I don’t even have to think about it, because unconsciously my palms start to sweat automatically, my breathing starts to get shallow, my heart beats a little faster – all of this happens unconsciously. Because we don’t have to think about those things any more when we have certain character traits about ourselves, just like when we learn how to pick up an object or we learn how to walk. We don’t have to think about it anymore; it just becomes part of who we are.

So how we usually do it in this culture is if we have a character trait that is something that we don’t like about ourselves or something we want to change, we usually, after we have an experience, we start that conscious Chatty Cathy self-talk that sounds something like, “Oh, I hate that I’m clammed up every time I go in a crowd. Why can’t I be more outgoing? It makes me crazy that I get so nervous. I wish I could just speak or say something – oh, stupid, stupid!” You know, we just sit and beat ourselves up. So after we give that conscious talk, that of course fuels up a lot of emotions like what we were talking about before and then boom! It cements that idea back into the unconscious mind, so the unconscious mind is forever remembering that this is the character trait we have.
Now I know you like statistics.

You asked me a statistic a minute ago before the break, and I’ve got another good one for you now. When we are thinking with our conscious mind, we are having sixty to ninety thousand thoughts a day, if you can imagine, like that’s a lot of noise in our head going on all day. But the most amazing statistic to me is that 96% of the thoughts that we have tomorrow are the same thoughts that we had today and the same that we had yesterday – so every day we keep basically thinking the same thought. So 96% is a huge statistic, but I think it’s easy to see why people’s lives kind of stay the same, because we keep going through this basic pattern of talking to ourselves this way.

DEB BIXLER: Reinforcing what we believe. We just keep making it stronger and stronger.

DANA WILDE: Exactly – and so nothing changes or it changes really incrementally. So, you’ve got three choices if you want to make change. Basically you can change it at the unconscious level and that means hypnotherapy or self-hypnosis – fantastic methods, you know, very effective and wonderful, but I personally in Train Your Brain talk about other methods. I don’t go into those methods.

Then the second way is you can do at behavior level. This is what most people do; this is really popular. This is called “I’m going to force myself to do something different.” [Unintelligible - 00:20:58] You know this one, Deb?

DEB BIXLER: The old “fake it till you make it”?

DANA WILDE: Yeah, exactly. [Laughter] The thing that is unfortunate about it is that if people use it, they usually have to do with diet or exercise or something like that. We can force ourselves to do something for a while, but first of all, it is uncomfortable, it’s not fun, and it does not make change easy. Second of all, a lot of times, we revert back to our old unconscious programming of how we actually see ourselves, you know, so it’s kind of like a boat on automatic pilot going on one direction and we white-knuckle it, grab the steering wheel and kind of turn a different way, but we will revert back at a some point. I think you know what I mean by that, right?

DEB BIXLER: Oh, yeah.

DANA WILDE: The last method—and the method that I recommend—is making change at the conscious level. So using the same exact technique we used to program ourselves in the first place. You know, the last 10 years, with all the brain imagery that has gone on, we have learned a lot about the brain, and one of the things that we have learned is that it’s pliable, it’s changeable, and it’s just sitting there, ready and waiting for your instructions, and so we have just go start giving it different instructions. We learned these beliefs through repetition and emotion and saying things a certain way, and that’s exactly how we unlearn them.

DEB BIXLER: Could you give us an example of making a change on a conscious level so that it’s a little more clear?

Train Your Brain

DANA WILDE: Yes, absolutely. Making a change on the conscious level to train your brain would be if that person – let me use the example of the shy person in the room again. So the shy person in the room has the belief that she is shy, so she is not going to change that right this red-hot minute; that’s stored in her unconscious mind. She is going to have the reaction in the room. She is going to walk into the room, her palms are going to sweat, she is going to feel uncomfortable, she is not going to be able to talk – that’s not going to change this red-hot minute.

But the place she has power and the place that she can change is at that point in the conscious, where she is having that thinking conversation with herself and she is beating herself up and saying, “I’m such a horrible person. This is so bad. Why can’t I be different?” That’s where it needs to stop and that’s the best place to shut down that programming and shut down that talk and start to change it.

I can give you some instruction, like the perfect language and how to do a perfect mantra and that type of thing, but even if the person could just soften a little bit and say, “Okay, well, I didn’t feel totally comfortable in this room this time, but I’m getting better every time and I’m starting to feel good and I’m very comfortable with people I know better. I can see that people like me and I’m easy to be around.” So, start saying nice things to ourselves instead of negative things. Does that make sense?

DEB BIXLER: It makes sense. And you said like just start gradually – because I’ve heard, I’ve talked to people about this kind of thing and they will say like, “I can’t do that because it’s a lie.”

DANA WILDE: Oh, yeah, that’s a real common one. That’s why we have some methods called “transitory statements” on the Train Your Brain CD’s. There are a few different ways to do transitory statements, but the one that I can share with you right now that would make most sense in this context is what I like to call the “keep the image but change the message” transitory statement.

What this would be, with example of the shy person, is let’s say you’re in direct sales and you’re shy. You might be giving yourself messages like, “I’m too shy to be really good at this business” or “I like the products but I’m too shy to be a good sponsor” or “It seems like all the people who are really successful are extroverts” and all of this type of negative messages about success. Well, if you are shy, you are not going to now just start walking around, giving yourself an affirmation saying, “I’m an extrovert, I’m an extrovert.” I mean you are just going to feel ridiculous; it’s going to feel totally stupid to do that. And so, we recommend doing a transitory statement, and what that is, is you keep the image but you change the message.

So this person’s new mantra could be things like, “I’m shy but the customers seem to like my style so I sell a lot anyway” or “I’m shy but I attract really good team members,” or “I’m shy but the presentation fits really well with my style and people like me.” So that “but” in the middle there is like the ticket to the whole thing. You don’t change your image; you can still be shy but you are going to have a different outcome with that being shy, if that makes sense. I can also tell you, I know we are going to break again soon, but if you want I can give you a really good example of the mantra that we used when we went to the Million Dollar Club that you know will kind of explain the whole works too.

DEB BIXLER: Right. It does make sense to me. And when you were talking, you were using the word “but.” I often say that positive-focused people don’t use that word because anything that came before the “but” is negated by the mind, so is that why you put that there?

DANA WILDE: Exactly right, yep, Deb. I know it, and this is how I knew that this would be such a great interview because I know that we are totally kind of the same mindset on this stuff and you really, you know, feel the same way and preach the same things that I preach, and that’s exactly right. The point is, the mind works in a certain way, and if we can just – we’re not going to change how the mind works, but we can start to use it to our advantage so that word “but” does negate everything before, so let’s start using that to our advantage.
DEB BIXLER: Right, right – but!

DANA WILDE: “I’m shy BUT I attract good team members”, so now it doesn’t stand in your way anymore to being successful.

DEB BIXLER: Right, excellent. So we have about two and a half minutes before break, so if you want to give an example or two, we have time.

The MindAware Affirmations – Mantras

DANA WILDE: Well, I’ll tell you my story, because I think sometimes this sums up what I mean when I’m talking about doing mantras or positive affirmations and that type of thing. When I started in direct sales and as I formulated the MindAware system, I had the same experience as a lot of people. I started doing parties, and in my first few months I started sponsoring some people. My helpline came to me and said, “You know, you have a chance to beat the record; you could be the fastest rise to an executive director.”

So that’s a personal attainment where you have to sponsor 15 people in six months, and that was the fastest it had ever been done – six months. I thought that was pretty cool, but I felt really embarrassed, you know, kind of humble or shy or something, kind of going like, “Hey, I’m the fastest line” so I felt stupid to kind of tell anybody that I was on track to maybe do that. So instead, when I went to my parties and I started talking to people about business opportunities, I said, “This is the fastest growing team in the history of the company. You should join today because this is the fastest growing team in the history of the company,” and we would say, “This is the fastest growing in this part of the country.” I mean, if I said that, of course, everybody I brought on my team, they didn’t know any better, so they said it to everybody. At the time, keep in mind I probably had four people on my team.

DEB BIXLER: Right. [Laughs]

DANA WILDE: It was a fine way of like deflecting this complement that I was taking personally. I just kept saying probably ten thousand times, “This is the fastest growing team in the history of the company,” and low and behold, 19 months later…

DEB BIXLER: You were.

DANA WILDE: Yeah, fastest growing team in the history of the company, that’s how it works.

DEB BIXLER: It’s really funny because I always said, “This is the largest, most productive team in the eastern region.”

DANA WILDE: Wow, that so cool. It’s just the exact same thing.

Direct Sales Recruiting

DEB BIXLER: Right. And, you know, in Direct Sales Recruiting University, I always teach how to grow a team and part of it is to brand yourself, like why should they join your team and not someone else’s? “Well, we are the fastest growing team in the eastern region.” That’s my line.

DANA WILDE: Isn’t that great? I love it. That’s so classic. Yeah, that’s perfect. That’s exactly how it works, too. And, of course, it just was the focus mantra that propelled us to that level.

DEB BIXLER: Right, we are going to take a break now, and when we come back we are going to talk more on how to make this work in your lives.

Download Radio Show – Dana Wilde’s MindAware Transcribed

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The MindAware – Radio Show Transcribed

As part of our series to impact the lives of the hearing impaired, this is the CashFlowShow – Direct Sales Radio interview with guest Dana Wilde transcribed into text.

Dana is currently starting her 2012 speaker series called The MindAware. Visit The MindAware and learn more about the awesome series that impacts direct sellers around the world! It is FREE!

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 Dana Wilde’s Train Your Brain

This is Dana Wilde’s Train Your Brain word-for-word as it aired on the CashFlowShow Radio in June of 2011. (1 of 4)

DEB BIXLER: Welcome to the Cash Flow Show, Direct Sales Radio.  We are so glad to have everybody here today and we have a special topic for you all, Dana Wilde with us tonight.

Before we go there, don’t forget CashFlowShowRadio.com will take you right to the website, so we have an article there that kind of gives a recap of what Dana and I are going to talk about today. So today we are going to talk about Training Your Brain.  Dana Wilde is a very good friend of mine and we have a lot in common.

Dana is a brain trainer, a mantra mentor, network marketer, home party plan superstar, and founder of The Mind Aware, a company providing training and support for home party plan, direct sales, network marketing entrepreneurs who don’t want to sacrifice time in order to be more successful.  She is the creator of Train Your Brain, which is a unique and successful training method designed to make things easier for network marketers and direct sellers and put them on the fast track using proven mental strategies.

We have all heard of the Law of Attraction.  Well, the Train Your Brain technique propelled Dana and her team to record-breaking status and success.  She and her team—we are!—the fastest growing team in the history of the company – that’s the mantra that Dana Wilde used to lead her team to the top sales producers and took her right into the Million Dollar Club in only 19 months.  So, Dana, welcome to the call.

DANA WILDE:  Wow, thank you so much, Deb.  That’s a great introduction, and congratulations on your huge success this first month.  How exciting is that!  Those are some amazing statistics, so congratulations.

DEB BIXLER: Yeah, it’s really cool.  It’s really a lot of fun doing the radio.  I’ve been doing teleseminars now for, I don’t even know, probably three or four years, and I always felt like we had really good attendance on the teleseminars, between 100 and 200 people on every call.  But going worldwide, and also having the replays and the downloads, really puts a lot of distribution out there, and it’s fun.

DANA WILDE:  Yeah, it’s really cool – very, very neat.  Well, we love it.  We love Cash Flow Radio.

The MindAware – Train Your Brain

DEB BIXLER: Thanks.  Thank you.  So, Dana your company is called The Mind Aware and you are the creator of Train Your Brain. Why don’t you tell us a little bit about your story?  Because 19 months – you know, my climb to fame is nine months; I replaced my full time income in 9 months but yours in 19, faster than any team in the history of the company, faster than a speeding bullet.  [Laughter]

DANA WILDE:  Able to leap tall buildings in a single bound, yes.  You know, I tell you , I have kind of a varied history, but the bottom line really is that I started learning about the brain when I was really young, you know, kind of one of these geeky kids that like to read a lot about psychology and things like that in high school and what makes people tick  But then I went on, I had the opportunity when I was 19 to go through a course by a man named Luke [Tyse] and he really was my first introduction to really the brain and how it works and how we can use it to make personal change, you know, for personal development and self development.

So time goes on and I, you know, do a lot of things and have a lot of adventure, and ultimately I ended up in direct sales and started doing In Home parties, you know, with In Home Party Plan Company and the training, Train Your Brain, because I kind of thought everybody knew this stuff.  I didn’t really realize that at the time—this was before the current craze of everybody talking about this—at the time I thought everybody knew about it.  It was kind of new information to my team members, but they really grabbed on to it and we all took off with it and hence, boom, zero to a million in 19 months, and so, yeah, that was really fun.  Eventually I kind of figured that I had taken that business as far as I could take it and so I made the decision to retire, and I hadn’t really planned on doing anything except garden and read.

DEB BIXLER: [Laughs]

DANA WILDE:  Which I did for about a year, but I realized I guess I’m just not cut out to do nothing but contemplate [unintelligible - 00:07:16] my garden and read, because eventually I just said, Well, I’m getting all these requests for Train Your Brain,” so the MindAware was formed, you know.

DEB BIXLER: Yes.  And I was involved with your recent series.  That was a lot of fun and a lot of good opportunities that you brought forth.

DANA WILDE: Yeah, you were great too.  That was such a fun interview.  I think you get the vote for the funniest person I interviewed.

DEB BIXLER: [Laughs]

DANA WILDE:  That’s why you make such a good radio host.

DEB BIXLER: Well, I’m not sure if that’s a very good claim to fame there, Dana.  [Laughter]

DANA WILDE:  It’s good; it’s a talent, you know.  It really is entertaining and fun and it makes things easier to learn when it’s fun, I think.

DEB BIXLER: Well, I have your Train Your Brain in my car and so I listened to a couple of different disks at different times – not necessarily in order, but please excuse that.

DANA WILDE:  No, it’s okay.  [Laughs]

DEB BIXLER: I think one thing about this current craze of Law of Attraction is that some people just have a really hard time to put it into play in their life, so how exactly do our brains work in the shaping of our lives?

DANA WILDE:  Very good question.  And actually I do think that one of the problems with the current Law of Attraction craze is that I don’t think people are really explaining it at the base level, and that is what I wanted to try and do.  So, let me just give a really quick overview of the conscious mind and the unconscious mind because I think it will make sense.

So the conscious mind is the part of our mind that’s chatting in our heads all day, and so any time you know that talk that goes on throughout your day where you are just kind of commenting on your day and thinking, “Well, I should call my mom,” and “Where did I put the phone?” and “Oh, I’m on my way to the phone, there are my keys – what are they doing on the table?” and just this rumbling.  So, the conscious mind is what I like to call our “thinking mind.”  It’s the mind that we hear in our heads and that we are talking to when we say that we are talking to ourselves.  It’s actually got some useful functions as well; I mean, it’s not just totally rumbling all the time, we actually use it to recall information from the past, or to plan some things for the future, or if we are learning something, and this is the most important one.  So, if we are learning something, we use our conscious brain in its full focused attention to learn something.  So if you look at a baby who is learning to walk or learning to pick up an object, you can see in their face their full conscious attention learning that skill.

Your Mind Needs Trained

Now the unconscious part of our mind is completely the opposite.  We are totally unaware of it.  We don’t hear it chatting in our head at all.  It just runs and hums and operates in the background doing everything, like beating our hearts and flowing out blood and breathing and all the things we count on for survival.  We don’t have to think about them anymore.  The other thing it does is that it stores everything that we’ve learned so well that we practice with our conscious mind so well, just like picking up an object.  We first had to think about that with our full conscious attention, but now after we have practiced it so well and we have done it over and over again now we don’t even think about it – so our unconscious mind kind of takes over that part.

So what happens—and the reason that this is important to your listeners or people in the direct sales industry—is that when we practice things about ourselves over and over again, like picking up an object, you know, we practice also messages about ourselves over and over again.   So we may have messages about ourselves like, “I’m not a leader” or “I’m not good at sales” or “I’m too shy to be good in this industry” or all of these messages we have about ourselves, well we practice them so well that they become part of our unconscious mind too, and so then they become the image of ourselves that we act on automatically.  Does that make sense?

DEB BIXLER: It makes perfect sense.  You know, I always say that our brain is like an iceberg.  They always say that the tip of the iceberg is so small, you know, and then the rest of it is underwater, and that’s the way I kind of think of the brain – we use like the tip of the iceberg, a little teeny-weeny bit and I don’t know what percentage of that we use unconsciously.

DANA WILDE:  Deb, you have nailed that on the head, and that is the perfect visual.  Because most experts say that unconsciously the part- and think about your own day-to-day life, what we’re unconsciously acting anywhere from 95 to 99% of the time, which is pretty crazy when you think about it.  But I’ve  even—I bet other people have had this experience—I’ve even been in my car and driving four ways and then just suddenly go, “Hmm, how did I get here?”  [Laughter]  Like who’s been driving the car?  It is really amazing how we do so many things automatically, even complicated things like driving a car, not to mention brushing our hair or teeth or all of these other things.

DEB BIXLER: So we’ve got about two minutes till our first break.  You know, I always teach everybody: “Sales is about emotions; people buy emotionally.”  How does that play into the Train Your Brain concept?

DANA WILDE: Yeah, we can give people more details about change when we come back from break.  But briefly, emotions really fuse in these ideas about ourselves, so if we have a conscious thought or if we have an event that happens to us consciously that we are thinking about, we are repeating, and it starts to get stored in the unconscious mind, it’s infused with emotions, positive or negative.  It’s going to light up the brain and get infused much stronger.  So think about the kid that gets bitten by a dog when they are very young.  They are going to have a much different feeling and belief about dogs than someone who does not have that traumatic emotional experience, if that makes sense.

DEB BIXLER: Well, it makes perfect sense, since I got a scar on my leg from getting bitten by a German shepherd and today I still don’t like German shepherds.  [Laughs]

DANA WILDE: Isn’t that amazing?  Yeah, that’s amazing that we’re [unintelligible -     0:13:14] to your drama.  That’s like a miracle.  There we go.

DEB BIXLER: Right.  So, this is cashflowshowradio.com and we have an article on the website where you can connect with Dana and read a little bit more about her and actually link right over to her website.  We’re going to go to break here.  Dana, you are having a webinar tomorrow that’s open to the public.

DANA WILDE: Yes.  It is free, my favorite price.  [Laughs]

DEB BIXLER: Right, free.  Everybody likes free, right?  [Laughs]

DANA WILDE: That’s right.

DEB BIXLER: Okay, so cashflowradio.com, check it out and head on over there to check out Dana’s website and keep on sending out links to your friends and fans.  After this break, we are going to take some questions.  If you want, send me an email, deb@debbixler.com.  We will be right back with Dana.

[Break - Music]

Download Text – Dana Wilde’s MindAware Transcription

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