What is search engine optimization?
Search engine optimization is the art, science and skill of ensuring that your website shows up in search results when someone types in your keywords.
It takes a dozen people to be a SEO expert…..
That is exactly why I do not say I am an SEO expert even though many people accuse me of it!
You may also want to read why all party plan consultants should start a blog for better Google results.
Good search engine optimization, SEO, is like a pie. (Don’t forget, I am a chef and I relate everything to food!)
SEO is constantly changing and the best we can hope to do is to study and keep up on the newest strategies. It is impossible to say which SEO strategies are right or wrong in the long term.
Search Engine Optimization Is Pie
I am going to share with you my secret search engine optimization strategy. (You won’t read about this anywhere else! It’s a secret!)
I call it the SEO Pie Strategy.
What Is Search Engine Optimization?
This is a balanced strategy that divides your SEO into three equal parts, just like the pie I made last year. (sweet potato, oatmeal apple and pecan)
If you want to improve your SEO results regardless of whether you have a blog, website or just pages in social sites, I suggest you use the simple and secret pie strategy.
- Content: Some SEO gurus call this “on page”. Does your content include the keywords you are targeting in your niche!? This includes your overall structure of both your writing style and your website configuration. If you do not have this part right, then the rest is a waste of time. These are your meta tags, titles, and descriptions which speak to the search engines as well as your content. Take the time to learn how to write for both your readers and the search engines.
- Activity: At my healthy living classes, I say that it takes energy to make energy. If you want more energy, get off the couch and go for a walk. If you want to be seen in the search engines, you must create activity. You must get people to your site to get more people to your site. Regular updating, on a weekly basis at a minimum, but new sites should be at least three times per week. Comments, visitors, updates, RSS feed joiners, other people talking about your site on other sites…. all play a role in activity.
- Links: There are some who say that links do not matter anymore because Google is wise to the fact that you can buy links. My secret pie strategy includes incoming links. For one thing, they help with number 2. In addition, links on relevant sites within your niche are putting you in front of all the right people, again helping with number 2. Links from social networks are exposing you to new people all the time, and again helping with number 2.
I am sure that if you have a couple thousand quality links from other sites in your niche that Google will say:
WOW! Look at this website/page using the secret pie strategy for SEO. That is one wise website.
Look at all the activity and good traffic they have; let’s elevate them to page one!
You and I (the little guys) cannot compete with the corporate giants, but when you have a website that is well-written, that engages people to visit and link to, then the search engines will notice!