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Is It An Over Saturated Market?

Posted by Deb Bixler

I would be rich if I had a penny every time someone told me their company was an over-saturated market!

I have heard it from all different companies, both large and small, in every product line. People who live in the back woods and the big cities all say the same thing.

The market is saturated!

Is Starbucks An Over Saturated Market?

over saturated marketThe concern about market saturation indicates a misunderstanding of sales…

Does the mini-market on the corner complain that there is another less than a mile down the road? Does Starbucks whine that you can see the next Starbucks from their door step?

No, they understand that this is what makes business good! It actually contributes to business success!

Think about this – you can only service about 500 people well.

With almost 400 million people in the US, and over 7 billion worldwide, how can any company have a totally saturated market?

Almost any town can support multiple reps. (Take your town’s population and divide by 500 to get the amount of distributors you would need to have before saturation occurs.)

Has Mary Kay Hit The Saturation Level?

I don’t think any of the companies whose distributors say the market is saturated are in fact saturated…

Think about a direct sales giant like Avon or Mary Kay. I have at least 5 personal friends who sell Avon and it is those who work their business that are doing well.

It has nothing to do with saturation and everything to do with customer service!

Did you know that in 2010 there were over 700,000 Mary Kay US distributors?

A study found that 91% of the women in the US who wear makeup use some brand other than MK!

Does that sound like a saturated market?

Saturation In The Market Is An Excuse!

Whether you are sharing the opportunity with a lead who is concerned or your team member (or yourself) cannot succeed because of saturation it is nothing more than an excuse.

  • Maybe your potential lead just does not want to hurt your feelings by saying no.
  • Is that team member taking actions to build the business?
  • Or could you just be looking for a scapegoat as to why you are not working your business?

A good market saturation strategy is to:

  • Use every marketing opportunity available to you to find bookings
  • Provide AWESOME customer service
  • Explore new markets for the product or service
  • Use every service opportunity your company provides – diversify with fund-raisers, charity events, catalog shows, etc.
  • Reinvent the brand with your own personality – set yourself apart from the other distributors

The way to overcome the saturation concern from new distributors is to be confident about your business and have a good answer to their concern that validates them, offers a solution and encourages them to share more about what is REALLY holding them back!

An example using the feel, felt, found sales method would be:

I can understand your concern about a saturated market. You are not alone; that is a question I hear a lot and yet I have found that there

is more business out there than one distributor can handle. I can certainly teach you how to thrive in our company and create income….

You said you could use some extra income; would you mind sharing more about why you are concerned about joining?

Remember it is more about attitude than anything!  No market is ever saturated!

It is easier to represent a well-branded company than one that is not well known!


Check Out The Software That Deb Recommends For Direct Sellers
Better Than Quickbooks & Easier To Use! The simple bookkeeping solution for small business owners

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What Is Search Engine Optimization? Simple As Pie

Posted by Deb Bixler

What is search engine optimization?

Search engine optimization is the art, science and skill of ensuring that your website shows up in search results when someone types in your keywords.

It takes a dozen people to be a SEO expert…..
That is exactly why I do not say I am an SEO expert even though many people accuse me of it!

You may also want to read why all party plan consultants should start a blog for better Google results.

What Is Search Engine OptimizationGood search engine optimization, SEO, is like a pie. (Don’t forget, I am a chef and I relate everything to food!)

SEO is constantly changing and the best we can hope to do is to study and keep up on the newest strategies. It is impossible to say which SEO strategies are right or wrong in the long term.

Search Engine Optimization Is Pie

I am going to share with you my secret search engine optimization strategy. (You won’t read about this anywhere else! It’s a secret!)

I call it the SEO Pie Strategy.

What Is Search Engine Optimization?

This is a balanced strategy that divides your SEO into three equal parts, just like the pie I made last year. (sweet potato, oatmeal apple and pecan)

If you want to improve your SEO results regardless of whether you have a blog, website or just pages in social sites, I suggest you use the simple and secret pie strategy.

  1. Content: Some SEO gurus call this “on page”. Does your content include the keywords you are targeting in your niche!? This includes your overall structure of both your writing style and your website configuration. If you do not have this part right, then the rest is a waste of time. These are your meta tags, titles, and descriptions which speak to the search engines as well as your content. Take the time to learn how to write for both your readers and the search engines.
  2. Activity: At my healthy living classes, I say that it takes energy to make energy. If you want more energy, get off the couch and go for a walk. If you want to be seen in the search engines, you must create activity. You must get people to your site to get more people to your site. Regular updating, on a weekly basis at a minimum, but new sites should be at least three times per week. Comments, visitors, updates, RSS feed joiners, other people talking about your site on other sites…. all play a role in activity.
  3. Links: There are some who say that links do not matter anymore because Google is wise to the fact that you can buy links. My secret pie strategy includes incoming links. For one thing, they help with number 2. In addition, links on relevant sites within your niche are putting you in front of all the right people, again helping with number 2. Links from social networks are exposing you to new people all the time, and again helping with number 2.

I am sure that if you have a couple thousand quality links from other sites in your niche that Google will say:

WOW! Look at this website/page using the secret pie strategy for SEO. That is one wise website.

Look at all the activity and good traffic they have; let’s elevate them to page one!

You and I (the  little guys) cannot compete with the corporate giants, but when you have a website that is well-written, that engages people to visit and link to, then the search engines will notice!

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3 Keys To Move People To Action

Posted by Deb Bixler

Last night on the Cash Flow Show – Direct Sales Radio (9/10/14) our guest Mary McLoughlin shared how to move people into action!

Whether it be your hostess, new consultant, leaders or even yourself this strategy will get or keep people taking action!

You can listen to the first set here and/or check the schedule to listen to the full show which will broadcast daily through 9/23/14.
Home Business Radio

How To Move People To Action

Leaders often struggle to take action themselves and to get others to take action as well.

This 3 step process to move people to action can be used as a diagnostic for yourself or as a process to move your team, hostess or even family into action.

There must be 3 things in place to take action:

  1. Inspired: Inspiration is seeing the big picture. It is the excitement and passion. A person must believe that it is possible for them to achieve. Inspiration comes from seeing others who have achieved success in the same situation. Testimonials and success stories are a great way to keep people inspired, which is why meetings are so effective.
  2. Motivated: This comes from within. What is your why? As a leader, helping others connect to the emotional part of why they want to take action and how they will feel when the success is achieved, will keep them motivated. Motivation comes from within.
  3. Equipped: They have to know how to do it. Teaching or having the skill set necessary to accomplish the action is required to take action.

Ask yourself these questions as they relate to the 3 keys to move people to action:

  • What can you do to inspire them to want it?
  • Why would they personally want it?
  • Do they have the skills?

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Mary McLoughlin’s Tip from the Top

Posted by Deb Bixler

Mary McLoughlin will be our guest this week (LIVE Wednesday 9/10/14 @ 8 PM EST then broadcasting through 9/23) on the Cash Flow Show – Home Business Radio.
Mary McLoughlin
On the show she will share “3 Keys to Moving People Into Action.”

Mary McLoughlin -
Tip from the Top

“If you want to be the best, do what the best are doing.”

I learned this first as a young Mom when my parenting mentor, Earladeen Badger, challenged me to watch for successful parents to follow.

Instead of asking parents what they did when their children misbehaved, I began to ask what they did to encourage good behavior and to create success.

I looked for parents of older children who were doing what I wanted my children to do and it worked!

My children are successfully launched, yeah!

When I began my direct selling business, I did the same thing.

I went to the meetings looking for people who were already experiencing the success I wanted.

I asked them what they did, I shadowed them and I helped them. I made sure to come to the meeting early and stayed late to help with set up and clean up.

I was able to have many conversations with the leaders in my upline by just showing up and helping.

When I attended larger events, I made sure to sit with people I didn’t know.

 Mary McLoughlinI paid attention to who was showing up on the recognition pages of the newsletter and I sought them out. I was sure to ask a very specific question and then I listened!

You will find yourself climbing higher and faster up the ladder of success if you simply do what the best are doing!

“If you want to be the best, do what the best are doing.”

Mary McLaughlin
Direct Selling Speaker, Trainer and Business Coach


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More Online Party Games For Direct Sellers

Posted by Deb Bixler

The purpose of a game during an online party is all about engagement.

Whether you are holding your online party in Facebook, a Google+ Hangout or in a webinar service, keeping your guests in the party room and engaging with you is key to sales and bookings.

Read more about Facebook online party games in a previous article.

Two Online Party Games

If a game works in your live party, chances are it will work as one of your online party games as well.

Think about how you can modify and adapt your live show games to use in an online party.

All Parties Have A Door Prize Drawing

As you lead up to your online party, promote the fact that you will have several games, one if which is an on time drawing.Online Party Games

As your guests arrive in your party environment give them a number. You can tell each guest their arrival number if you want then just do a drawing….

There are many ways to do the actual drawing.

  • Random.org is very affordable and gives you a record to publish to prove it was an impartial drawing
  • You can use a chart and ask a child or spouse to pick a number. Tell them to choose a number between one and the number of guests you have.
  • You could use sticky notes with numbers on them in a bowl or basket. You could even upload a picture of the bowl before and as you draw the number.

Be creative and figure out a way to add the ‘on time’ door prize to your event and it will help to get your guests in the room on time!

Count The Special Word Online Party Game

Before your show starts decide on one special word. Either your company name or a key product. (Like candle – if you sell candles, or skin – if you sell skin care products.)

Find or make a graphic or picture of your special word. Upload it with the contest format near the beginning of the show.

Have the guests post a comment each and every time time you use the word during the party. Have them comment under the special word’s original update that you made.

The first person to tell you each time gets a point, and the one who has the most points at the end of the party wins a prize.

Use the door prize game to get your guests to the party on time and use the Special Word Game to keep them there and create engagement!


Check Out The Software That Deb Recommends For Direct Sellers
Better Than Quickbooks & Easier To Use! The simple bookkeeping solution for small business owners

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CreateACashFlowShow content is copyrighted. You may share it on the web using a short excerpt & an active hyperlink back. Please do not republish any content in its entirety on the web. For offline use please credit the article to & include the website: CreateACashFlowShow.com

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