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What Is Search Engine Optimization? Simple As Pie

Posted by Deb Bixler

What is search engine optimization?

Search engine optimization is the art, science and skill of ensuring that your website shows up in search results when someone types in your keywords.

It takes a dozen people to be a SEO expert…..
That is exactly why I do not say I am an SEO expert even though many people accuse me of it!

You may also want to read why all party plan consultants should start a blog for better Google results.

What Is Search Engine OptimizationGood search engine optimization, SEO, is like a pie. (Don’t forget, I am a chef and I relate everything to food!)

SEO is constantly changing and the best we can hope to do is to study and keep up on the newest strategies. It is impossible to say which SEO strategies are right or wrong in the long term.

Search Engine Optimization Is Pie

I am going to share with you my secret search engine optimization strategy. (You won’t read about this anywhere else! It’s a secret!)

I call it the SEO Pie Strategy.

What Is Search Engine Optimization?

This is a balanced strategy that divides your SEO into three equal parts, just like the pie I made last year. (sweet potato, oatmeal apple and pecan)

If you want to improve your SEO results regardless of whether you have a blog, website or just pages in social sites, I suggest you use the simple and secret pie strategy.

  1. Content: Some SEO gurus call this “on page”. Does your content include the keywords you are targeting in your niche!? This includes your overall structure of both your writing style and your website configuration. If you do not have this part right, then the rest is a waste of time. These are your meta tags, titles, and descriptions which speak to the search engines as well as your content. Take the time to learn how to write for both your readers and the search engines.
  2. Activity: At my healthy living classes, I say that it takes energy to make energy. If you want more energy, get off the couch and go for a walk. If you want to be seen in the search engines, you must create activity. You must get people to your site to get more people to your site. Regular updating, on a weekly basis at a minimum, but new sites should be at least three times per week. Comments, visitors, updates, RSS feed joiners, other people talking about your site on other sites…. all play a role in activity.
  3. Links: There are some who say that links do not matter anymore because Google is wise to the fact that you can buy links. My secret pie strategy includes incoming links. For one thing, they help with number 2. In addition, links on relevant sites within your niche are putting you in front of all the right people, again helping with number 2. Links from social networks are exposing you to new people all the time, and again helping with number 2.

I am sure that if you have a couple thousand quality links from other sites in your niche that Google will say:

WOW! Look at this website/page using the secret pie strategy for SEO. That is one wise website.

Look at all the activity and good traffic they have; let’s elevate them to page one!

You and I (the  little guys) cannot compete with the corporate giants, but when you have a website that is well-written, that engages people to visit and link to, then the search engines will notice!

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3 Keys To Move People To Action

Posted by Deb Bixler

Last night on the Cash Flow Show – Direct Sales Radio (9/10/14) our guest Mary McLoughlin shared how to move people into action!

Whether it be your hostess, new consultant, leaders or even yourself this strategy will get or keep people taking action!

You can listen to the first set here and/or check the schedule to listen to the full show which will broadcast daily through 9/23/14.
Home Business Radio

How To Move People To Action

Leaders often struggle to take action themselves and to get others to take action as well.

This 3 step process to move people to action can be used as a diagnostic for yourself or as a process to move your team, hostess or even family into action.

There must be 3 things in place to take action:

  1. Inspired: Inspiration is seeing the big picture. It is the excitement and passion. A person must believe that it is possible for them to achieve. Inspiration comes from seeing others who have achieved success in the same situation. Testimonials and success stories are a great way to keep people inspired, which is why meetings are so effective.
  2. Motivated: This comes from within. What is your why? As a leader, helping others connect to the emotional part of why they want to take action and how they will feel when the success is achieved, will keep them motivated. Motivation comes from within.
  3. Equipped: They have to know how to do it. Teaching or having the skill set necessary to accomplish the action is required to take action.

Ask yourself these questions as they relate to the 3 keys to move people to action:

  • What can you do to inspire them to want it?
  • Why would they personally want it?
  • Do they have the skills?

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Mary McLoughlin’s Tip from the Top

Posted by Deb Bixler

Mary McLoughlin will be our guest this week (LIVE Wednesday 9/10/14 @ 8 PM EST then broadcasting through 9/23) on the Cash Flow Show – Home Business Radio.
Mary McLoughlin
On the show she will share “3 Keys to Moving People Into Action.”

Mary McLoughlin -
Tip from the Top

“If you want to be the best, do what the best are doing.”

I learned this first as a young Mom when my parenting mentor, Earladeen Badger, challenged me to watch for successful parents to follow.

Instead of asking parents what they did when their children misbehaved, I began to ask what they did to encourage good behavior and to create success.

I looked for parents of older children who were doing what I wanted my children to do and it worked!

My children are successfully launched, yeah!

When I began my direct selling business, I did the same thing.

I went to the meetings looking for people who were already experiencing the success I wanted.

I asked them what they did, I shadowed them and I helped them. I made sure to come to the meeting early and stayed late to help with set up and clean up.

I was able to have many conversations with the leaders in my upline by just showing up and helping.

When I attended larger events, I made sure to sit with people I didn’t know.

 Mary McLoughlinI paid attention to who was showing up on the recognition pages of the newsletter and I sought them out. I was sure to ask a very specific question and then I listened!

You will find yourself climbing higher and faster up the ladder of success if you simply do what the best are doing!

“If you want to be the best, do what the best are doing.”

Mary McLaughlin
Direct Selling Speaker, Trainer and Business Coach

Please support the CashFlowShow Radio Sponsors! MyNewsletterBuilder is easy to use service. Deb's content can be preloaded into an auto series for your team from the MNB content corner! newsletters for direct sales


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More Online Party Games For Direct Sellers

Posted by Deb Bixler

The purpose of a game during an online party is all about engagement.

Whether you are holding your online party in Facebook, a Google+ Hangout or in a webinar service, keeping your guests in the party room and engaging with you is key to sales and bookings.

Read more about Facebook online party games in a previous article.

Two Online Party Games

If a game works in your live party, chances are it will work as one of your online party games as well.

Think about how you can modify and adapt your live show games to use in an online party.

All Parties Have A Door Prize Drawing

As you lead up to your online party, promote the fact that you will have several games, one if which is an on time drawing.Online Party Games

As your guests arrive in your party environment give them a number. You can tell each guest their arrival number if you want then just do a drawing….

There are many ways to do the actual drawing.

  • Random.org is very affordable and gives you a record to publish to prove it was an impartial drawing
  • You can use a chart and ask a child or spouse to pick a number. Tell them to choose a number between one and the number of guests you have.
  • You could use sticky notes with numbers on them in a bowl or basket. You could even upload a picture of the bowl before and as you draw the number.

Be creative and figure out a way to add the ‘on time’ door prize to your event and it will help to get your guests in the room on time!

Count The Special Word Online Party Game

Before your show starts decide on one special word. Either your company name or a key product. (Like candle – if you sell candles, or skin – if you sell skin care products.)

Find or make a graphic or picture of your special word. Upload it with the contest format near the beginning of the show.

Have the guests post a comment each and every time time you use the word during the party. Have them comment under the special word’s original update that you made.

The first person to tell you each time gets a point, and the one who has the most points at the end of the party wins a prize.

Use the door prize game to get your guests to the party on time and use the Special Word Game to keep them there and create engagement!

Please support the CashFlowShow Radio Sponsors! MyNewsletterBuilder is easy to use service. Deb's content can be preloaded into an auto series for your team from the MNB content corner! newsletters for direct sales


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Why Direct Sales? For Yourself But Not Alone!

Posted by Deb Bixler

Why work at home? An even better question is why direct sales?

There are very few people who do not dream of taking control of their lives and starting their own business. For most it is just that… a fanciful dream!

Why Direct Sales?

Working at home in direct sales brings you the best of both worlds. You are working for yourself but you are not alone!

Anyone considering starting their own business would do well to investigate starting a direct sales home party business.

Like a franchise you have some guidelines to follow but the national (or worldwide) branding, support and advertising is already taken care of for you. In most cases shipping, systems and training is covered as well.

As a wanna-be entrepreneur it does not get any easier than working with a direct selling company. (Even if you just want to use it as a stepping stone into your own product line.)

A recent Facebook post brought these answers to why direct sales?


Hope Eaton I became a Barefoot Books Ambassador because I have always loved reading and have gone crazy buying books for my boys. Why not get great books at a discount while sharing them with other families and make money as well?

LaShanta Magnusson I decided to join Damsel in Defense because I believe in their mission to Equip…Empower….Educate women to not be a 1 in 5 statistic to violence and give them the tools to fight back.
Pamela Graham Younique Presenter I am with Younique, Founding Presenter #83, and I joined before our official launch because I believed in the Mission Statement; and have not been disappointed. The Founders are amazing people who truly want all the presenters to be successful!!
Elizabeth Dukart I just started my own company – Lizzie Dots. Loved being my own boss doing direct sales… decided to take it up a notch
Lynita Graber Stambaugh I joined Clever Container because I love the products! I wanted to do something that I enjoy to do and help others as well – to get organized!
Jessica Kaiser I joined Do You Bake? because I loved the concept of real ingredients, no junk products and the ease of putting “just like homemade” foods on my family’s table!
Shine Lugo Color By Amber.. love the exquisite eco-friendly jewelry line, made with 40% recycled material with interlayers from around the world. They are made from artisan women who the company empowers to be financially independent. What not to love?
Alexandria Elliott I joined Fantasia Home Parties, now TABOO Essentials (we merged) because I went to a Women’s Convention and saw how they were helping women be happy along with their partners. They empower women to get that sexiness back.
Pamela Lenz Boccia I joined Scentsy because they have amazing products! Safe around pets and kids, No flame, No soot and the warmers are great! And there’s so much more then wax and warmers too!!
Arely V-p I joined Ava Anderson Non Toxic because I am a mom who was desperately looking for truly organic shampoo, sunscreen, and lotion being fed up with ineffective chemical products, ava was exactly what I was looking for and beyond. I thought maybe lots of moms would also be wanting the same safe products for their families. Since it wasn’t easy for me to find this organic full line of personal care and it took me quite a bit of research to compare ingredients, quality and quantity for price, I thought I just had to spread the word educating and helping others find relief from their standard products filled with toxic chemicals too. Not to mention the impact I had when I dissected her website, I just knew I had to join.
Bonny Chorzempa I sell Initials, Inc. because it aligns perfectly with my other hobby-like-business……my coupon blog & classes. Fun & functional & fashionable wallets, bags, & totes for shopping hauls!


Lauren Kelly I joined Close To My Heart for a few reasons…I love getting a discount or free craft items. I love the friendships I’ve made. I love the products and the fact that I can preserve my family memories to share in the years to come…and that I can make gifts for others to show I appreciate them. And, I can help others do the same. It’s been a great adventure so far (5 years now)…and I think many more to come!

Boni Rish I’m with Steeped Tea because I am a loose leaf tea addict and I have to support my habit;). This is the most amazing company I’ve seen. Their care and incentives for consultants are beyond anything else!
Ashley Dallas Sweet Minerals mineral makeup….love the makeup and the fellow Sweet family.

Diane Day Altonen I’m with Initials, Inc., I joined because I love purses, bags and things to put things in and they have free personalization!
Deborah Moazemi I’m with Zija as they have wonderful health and wellness products, a fantastic skin care line, a new line of sports supplements and are about to launch a line of pharmaceutical grade essential oils.
Sandy Kreps Scentsy Family. Joined for the discount on great products, stayed for the friendships and the extra income for my family.

RobinLee Avon I am an Avon Lady. I was approached by an acquaintance who I did not picture selling Avon (She drives a Motorcycle and rarely wears makeup!) She also has a good job… this allowed me to say to myself (well if she can do this …) I was looking for an income that I could do with my health issues… the start up was very low, the company gave me credit so I did not have to pay for my products before they were delivered to my clients, no quotas, no inventory, free training, fond memories from my childhood, A 100% satisfaction guarantee and product that I like! …and EVERYBODY knows Avon! (I have sold products that nobody has heard of before)

Clever Container *Erin Thornton* I am with Clever Container because I love helping people take control of their time, money and space! With our fantastic organizing products and professional organizing tips, I know that I can walk into a party and help calm the chaos in someone’s life that has been caused by clutter. That’s really rewarding.

 The Direct Sales Why

The direct sales why is different for everyone but I can pretty much guarantee that each direct seller’s “why” changes over time!

Direct sales can be your dream come true or the path to take you there!

ADD your “WHY” in the comments below!


Check Out The Software That Deb Recommends For Direct Sellers
Better Than Quickbooks & Easier To Use! The simple bookkeeping solution for small business owners

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