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Attraction Marketing Is More Than Positive Thoughts!

Posted by Deb Bixler

Attract People To Direct Sales Business

attraction marketing Attraction marketing is creating desire in the market place for your direct sales business’s products, opportunity or services.

It is not just thinking positive thoughts!

Attraction marketing requires actions too!

Did you watch the first video called “Stop Recruiting…. share your business!”?

A Happy DSRU Graduate:“Deb, You know I loved your program so much I had to bring my team back for a second round. The first group through the University started recruiting before they were even finished with the class. When we enrolled the second time everyone wanted to take the class. The concepts are so unique I had not heard anything like it before. My team has doubled this year!” Jaine Gunning, Witchita, KS

Create Desire For Direct Sales Business

The system that most direct sales consultants are taught to market their business does not work!

When we create a list of our top 40-100 people we have ever known and ask them to sign up or host a show or buy something it just does not work! 

Attraction marketing is creating desire in the market place for your product opportunity and services.

Business Marketing

Once you know how to “market” your business by creating desire you can use it to:

  • Sell products
  • Find bookings
  • Share the opportunity
  • Get your team to recruit
  • Develop leaders

The Direct Sales Recruiting University

This is part 2 of the FREE version of the Direct Sales Recruiting University. Please sign up for the announcement if you have not done so yet for the next class. We are not sending the announcement to the general list s we do not want to spam them.

The next training is live already so, after submitting this form you will land on the next video page.


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(If you got the announcement for this class then you do not have to sign up again.)

What Are Your Sales Recruiting Training Needs?

The Direct Sales Recruiting University covers close to 6 hours of material. What would you like us to cover in the next 2 classes? Please comment below.




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Stop Direct Sales Business Recruiting…

Posted by Deb Bixler

Start Making Friends In Business!

The best direct sales business recruiting tip I can give you is to stop recruiting and start making friends! The first in a series of recruiting training events, this is part of the Direct Sales Recruiting University.

Direct Sales Recruiting Training

Over the next 10 days we will continue to post training for the direct sales industry on the topic of recruiting. The next one is already live!

In order to get an email about future trainings please be sure that you sign up below for the DSRU Free Version announcements. We are not sending the notifications to the whole newsletter list as we do not want to spam those not interested.


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After hitting submit you will be directed to the next training event!

A Happy DSRU Graduate: I really got a lot out of the direct sales university. The down to earth attraction marketing technique really works!! I was so also impressed with the meeting planning tools that you gave us. I have had more people showing up at our meetings since using some of the themes and training topics you talked about. Julie Nonemaker, Spokane, Washington

Direct Sales Business Recruiting Tips

  • Stop recruiting… start sharing!
  • Share the memory not the facts!
  • Write your elevator speech that can be said in less than 1 minute and share it at all your shows! (But not in elevators!)



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Mary Christensen, Party Plan Superstar!

Posted by Deb Bixler

Radio Interview Mary Christensen #4

Direct Sales Radio For Hearlng ImpairedThis is the 4th interview segment of the CashFlowShow – Direct Sales Radio interview with party plan superstar, Mary Christensen.

If you have not read the first article then start at the beginning and read the 4 articles in the series of Mary’s most popular Direct Sales Keynote.

[break-music]

DEB BIXLER:  Welcome back! This is Deb Bixler with cashflowshowradio.com, and we are here with my friend, Mary Christensen, and we’re going to get right back to her in one second.  Unfortunately, our last segment is always the quickest, and Mary and I could… you know what, maybe we’ll just talk 24 hours a day on the Business Channel, you and me, Mary, how is that?

Mary Christensen, home party plan trainingMARY CHRISTENSEN: I think that’s perfect.  Yeah, I love it!

DEB BIXLER: [Laughter]
You know, when you were talking in the last segment, Mary, I was thinking about my… you talked about careers and more people are in careers coming in to direct sales.  Well, I was in a career for 30 years and my leader, [unintelligible - 00:48:11], asked me to join.  He prejudged and said, “Well, she’s got a lucrative career.  She’s not interested.”  He would’ve passed on bringing in the one person on his team who paid his mortgage for seven years and over rights.

MARY CHRISTENSEN: Yeah, I think that’s a lesson for everyone.

DEB BIXLER: Yeah, it’s amazing.  Well, so you, I cut you off, what are your tips?  We’re talking about recruiting.

advertise on home party plan radio

Mary Christensen, Party Plan Superstar

MARY CHRISTENSEN: [Overlapping] we have such a limited time, everyone.  I’m just going to throw a few things at you but, remember, my books do cover all of this in detail and you can see them at the website, particularly the one Deb mentioned, Be A Recruiting Superstar; so it’s marychristensen.com.

Now, a couple of more tips on sponsoring and then we’ll close off.  First one, it’s not about finding the right words, it’s about finding the right people.  So cut back a little bit on the information and focus on making an impact.

When you’re talking with people, and if you’re sharing too much information, most likely they are sleeping with their eyes open.  What you want people to do — and think of it this way — you want people to say, “Wow!  That sounds interesting!”  “Oh, I’d love to know more.”  “I’d love to do something like that.”  If you think that way, you’ll spend less time sharing that information and more on making that impact.  So that will be number one.

And if we’ve got a lot of women on this call, which you’ve already mentioned, you need to write these words down: Words are not my friends.  As women, we pride ourselves on talking but we talk too much and only a woman could say that.  No doubt men, with my… just the fact that you can say so much with so few words; we love to embellish everything.  It’s really about finding the gaps between where people are in their lives and where they want to be.  If you focus on finding people who have a gap between their lifestyle and their paycheck or the lifestyle they’d love to have and their paycheck, focus on saying to them, “I’d like to help you fill that.  That’s what I’d love to do.  I’d like to show you a way to fill that rather than focusing on your company.”  The way to make people feel good about your business, make them feel good about themselves and what could be and what would be.

Home Business Sabotage

The next one — I’m not even going to talk about business sponsoring because I know we’ve covered a few key points right now — but so often we sabotage ourselves when working from home.  Talking too much is one, Deb.  We sabotage ourselves by taking on too much, becoming the boss of everything.  We take on responsibility we don’t need to take — ourselves, our kids, our families.  A lot of women take over; their husbands don’t need to.  Let people live their lives and think to yourself what is it that I really want in my life and go for it.  What can I stop doing so that I can clear myself to do the things that really matter?  Those are the things that I really think we should be able to take away from this call.

DEB BIXLER: Absolutely, absolutely.  And so you talked a little bit about sabotage, how do people sabotage other than…  I know…  I think that direct sellers talk too much; it’s probably the number one biggest mistake that direct sellers make and when you join the newsletter at cashflowshowradio.com, you get the audio recording of the 8 Biggest Mistakes Direct Sellers Make and talking too much is the first one.  So do you want to talk more about sabotage?

Increase home party salesMARY CHRISTENSEN: Yeah, I think — and let’s keep on that one thing of the sabotage — that to the future it’s not about information, it’s about making an impact on people’s lives.  And a little tip that I could share about how to become a party plan superstar, that I used to do, I used to imagine — and I still do — I imagine that everyone I’m talking with has a little pilot light in their heart; and when you think of a pilot light, Deb, what do you think of?  You think of this tiny little flame that has no heat, no energy, no light.  My job is to ignite that little light, and think about it, you go to the cooker or to the furnace, you flip the switch and it’s a—foom!—and the fire ignites.

When I’m talking, my job is to ignite that fire into a desire; people say, “I have to buy that.  I have to book.  I have to talk more about this business.”  So think that way.  Impact, not information, and just clear yourselves; stop making excuses.  You can’t make excuses and money at the same time.

We started this call, everyone, talking about those emotional handicap parking bays.  Last little tip I’m going to share with you, just knowing that it takes courage, not confidence, to grow your business.  If it took confidence, I would not have moved one step of my life.  What I discovered is it is courage – the courage to pick up the phone when you feel like it, when you don’t.  The courage to ask someone that you feel is too good or not ready to join you in your business – it is courage.

DEB BIXLER: Absolutely. Courage and commitment because as you said earlier, the only way that you will not succeed is if you stop doing it.

MARY CHRISTENSEN: Yeah.

DEB BIXLER: So we’re like two minutes away, do you want to recap your special in a minute?

MARY CHRISTENSEN: Oh sure! Okay, we’ll do it really quickly. The website, www.marychristensen.com, sign up for my free newsletter there; and also if you order — I have four books, nine audio workshops — and if your order includes any audio workshop, just put “Cash Flow Show” or “Deb” in the promotional code line when you’re at checkout and I will include a $49 one-hour lesson. It’s hilarious. It’s the way I decided to analyze people. I’m getting everyone bird names. “Peacocks and Other Hot Prospects,” you’re going to receive that absolutely free.

home party training ClubDeb, thank you so much for inviting me on the show. I really appreciate it and I’m an avid fan.

DEB BIXLER: Well, thank you! It’s mutual fanship! [Laughter] I appreciate that; it’s great to have you here. You did a humorous presentation and I’m sure all our listeners enjoyed it a lot. So everybody go to marychristensen.com and join our newsletter, check out our products. Club members get all the downloads…

I really enjoyed the Recruiting Superstar book, and then also go to cashflowshowradio.com and make sure you sign up for the newsletter so that you get the 8 Biggest Mistakes That Most Direct Sellers Make, and all the upcoming radio shows. We are interviewing leaders as we move in to the New Year, so if you have a sales organization and you’re a successful direct sales leader and you’re interested in possibly being on the radio, send me an email and we’ll try not to repeat companies. We’ve been using different companies and we’re looking for other leaders that might like to be on the radio, so deb@debbixler.com would be my email to get in touch.

Mary, would you like to end on a short piece of advice?

MARY CHRISTENSEN: Just coming back, Deb, to the when. Don’t procrastinate. One small step today, everyone, worth far more than good intentions for tomorrow. If you want it, you’re willing to work, willing to learn, it’s all there for you. And everything you need to know has already been discovered by someone else, so you don’t have to work out what to do; you have to do what you’re doing right now, listen to those people who have worked it out, and start doing what they do. And there you are, one day you’re going to wake up and find you’re living the life of your dreams.

DEB BIXLER: Absolutely. That’s interesting that you said that. I wrote an article just yesterday that there’s nothing original but you can still be unique, right? [Laughter]

MARY CHRISTENSEN: Yeah, but don’t worry about… yeah, I love it — absolutely love it. Don’t waste your time trying to work out [overlapping]…

DEB BIXLER: Thank you, Mary. Thank you so much for being here. Thank you to all our listeners and we look forward to seeing you next week when we talk about having a solid January in your business. Thank you, everybody!

MARY CHRISTENSEN: Thanks, everyone.

[Break - Music]

Become A Party  Business Superstar!

You can read all of the Mary Christensen interviews and become a superstar by clicking the related links below!

Print or download the transcripts of Mary Christensen’s Interview.

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FREE Version Of Direct Sales Recruiting University!

Posted by Deb Bixler

By Request:

Everyone Wants FREE Direct Sales Training Course!

You asked for it… you got it!

Sign up for the FREE direct sales recruiting training below! Direct Sales Training

I was surprised (or not so surprised) to learn on a recent survey that many direct sales consultants are looking for a FREE recruiting training program!

This site has over 500 pages of FREE videos, audios, articles and the radio show, all of which provide dynamite content that is FREE!

As a matter of fact The CashFlowShow is one of the largest FREE direct sales – party plan specific resource centers on the web!

So, feel free to peruse the site!!

Direct Sales Recruiting Tip

direct sales recruitsThe best FREE recruiting tip I can give you is to STOP using the word recruiting!

The word itself is a technical term with negative connotations. By eliminating it from your vocabulary and replacing it with words like sharing, creating income or sponsoring you will improve your ability to grow your team instantly.

FREE Direct Sales Recruiting University

We ARE reworking the Direct Sales Recruiting University to better meet the needs of past graduates as well as other consultants’ requests who responded to our survey. The re-worked version will start on February 21st and is an in-depth, action based Recruiting College for direct sellers.

Since so many people asked for a FREE recruiting training program I decided to pull some content out of the Direct Sales Recruiting University series and post it over the next 2 weeks.


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The FREE version is already LIVE so you will be directed to the next page/training module when you hit submit.

A Happy DSRU Graduate: I am a knowledge sponge, I could be a lifetime student and Deb’s training just fit the bill. There was so much information I could use. As a matter of fact, I had my monthly team meeting last night and implemented some ideas I got from the DSRU sessions. It was a great help for me and my team. Lucie Zettel, Sooke, British Columbia, Canada




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Fantasia Home Parties Founder, Rina Valan

Posted by Deb Bixler

home party plan guest blogger

Rina Valan, CashFlowShow – Direct Sales Radio

Our guest this week (01/18/12 @ 8:00 PM EST) on the CashFlowShow – Direct Sales Radio will be Fantasia Home Parties founder, Rina Valan.

With the advent of the internet and social media connections it is more and more important not to stalk your prey.

Rina will be sharing the importance of using new techniques and methods of finding and keeping customers. She calls it an ‘evolution’ and will be talking about how making a real connection before, during and then after your sale can ensure you keep that customer for life.

rina valan, fantasia home parties

Home Party Plan Tips From Rina Valan

Goodbye Hunter, Hello Winner

A funny thing happened on the way back from a slot machine recently.

It was the usual disappointing experience, you put coins in, pull the handle and hope you get a hit. It is a well known fact that most of the time you do not get a hit, and the coins you put in there will never be seen again. You either win or lose, and most of the time, you lose.

But what if you had a slot machine where you put coins in, and keep pulling the handle until you do get a hit and you always win? Wouldn’t that be just marvelous?

Well, guess what? You have that slot machine!

That slot machine is the power of connection.

home party plan successYour coins?

The investments in time you take to grow the connections you make through your parties, demos, Facebook, fan page, referrals, family and friends. You put your coins in (time) and you keep pulling the handle (consistent engagement) and it always pays off!

Years ago in our party plan and direct selling world, we did not have the amazing tools at our fingertips that we do now. To establish good personal connections and relationships we either had to do it in person, on the telephone, or write letters. If you did not ‘hit’ right away, your chances of that prospect growing into anything was very slim. More often then not, it would feel like a chase, and that was a feeling that no one liked!

Today? Every person you meet at a party, through online comments and conversations with social media, through family, friends, expos, walking and talking, ANYWHERE can be the seed for a whole new circle of prospects. The beauty of this availability of social tools for us is that we can focus and pay attention to the immediate conversations, thoughts, feelings, and needs. And when the focus comes off the immediate ‘win it or lose it’ …everybody wins.

The home business challenge?

home party plan successChanging your mindset from win or lose and making connection efforts a common everyday practice! That means fully understanding that each person you meet is essentially a seed, and with the proper care and feeding can sprout into a direct customer, hostess, recruit or be the tether to another prospective seed that can turn into a direct customer, hostess or recruit.

Rina Valan, Fantasia Home Parties

Rina Valan is the Founder and President of Fantasia Home Parties, a pioneer in the romance party industry since 1984. She shares her 32 years of direct sales experience and invites you to follow the real life personal stories through her blog, “The Daily Juice.”




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