How To Start A Blog For Your Party Plan Business
Blogs have become one of the main ways of promoting any business over the internet. As a party plan or direct sales consultant you should use every marketing opportunity available and a blog is just that…. another marketing opportunity.
Blogs can come in the form of helpful tips and hints, small summaries of articles pertaining to a particular industry, or small articles about a specific topic. If you are in the home party plan business, you can use a blog as a very effective promotional tool. The information below will help you create a blog.
I frequently get asked, “What should I blog about?” You should blog about anything that can or would create desire in the market for your product, opportunity or services. Blogging is a way of serving the public. Your blog focus can be anything that is related to your product or niche. Some titles or ideas to get you thinking about good blogging topics might be:
Your Own Blogging Topics
Your blogging topic should be specific to your business, not just your company but your own personal business. Think about:
- What is your business personality?
- What is your product line?
- What is your niche market?
- How can you bring value to your customers?
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You are in a direct selling company selling cosmetics, fashions, or jewelry:
- Beauty Tips Blog
- Women On The Go
- Beautiful Women Working At Home
- The Modern Woman’s Fashion Consultant
- Moms Look Good Too
- Mom, Kids and Good Looks
Your home business company focuses on kitchen tools, food, or food mixes:
- Mom’s Fast Kitchen
- Fun, Fast And Healthy
- The Convenient Gourmet
- Cooking On The Run
You sell health items, vitamins, or outdoor active clothing:
- The Active Family Blog
- Healthy Living Tips
- Outdoor Living and Healthy Choices
- Growing Up Healthy
The blog topic can be general, which will leave you open to a wide variety of articles. If you sell jewelry and your topic or blog theme is jewelry, that is cool. If your topic is fashion and tips on how to look good on a budget, then it opens you up to many different types of articles which could include jewelry and more. Your new blog will have the feature to create groupings called “categories”. So, in the example of jewelry, you could have a jewelry category, an accessories category, a parenting category, a junior fashion category or any other subject you want.
Keep in mind that a blog should be updated on a regular basis. Some people even choose to do this every day. Basically, any time you have something to report or an event to pass along, you will want to update your blog. The more you update your blog, the more “real estate” you put out to the search engines. Every page becomes search engine “bait”, so the more the better.
Free WordPress Blogs
I recommend WordPress because it is a very search engine-friendly blogging platform and easy to use. Free blogs are available. You can start a free WordPress blog if you are not sure that you will stick with it, but if you are serious, then you should really go all the way and have a real WordPress blog that you actually own. WordPress is easy to master after it is set up. For your first blog, it would be advisable to have someone else set it up for you. It is not uncommon for people to have more than one blog. After you blog for a while, most likely you will be able to set up the second blog yourself. Deb provides affordable WordPress installation service for home business owners. Be careful on the web, because it is easy to spend too much money on a blog set up service!!
You can also create a blog through various social media websites such as Squiddo or Nings. This will enable you to reach your friends who are already on those sites to expand your customer base. I recommend that you create your blog, then “feed” it or stream it across your social sites. That way you get the benefit of having a search engine-friendly blog as well as the social site connections.
You can place a blog on just about any website with the exception of a direct sales company affiliate site. If you already have an official website for yourself or your business it is easy to add a blog to it.
Party Plan Company Rules & Blogging
Please note that it is really important to check with your party plan company’s online policy before you start blogging. All companies have rules to protect the brand and it is your responsibility to know what your company allows and follow their guidelines.
Once you establish the blog itself, it’s time to begin writing in it. Create a consistent schedule and make it a routine. You might even consider setting a blogging schedule. You don’t have to write in each blog every day, but the more you do, the more publicity you get. Do a little bit of studying on how to make your blog article more search engine-friendly so that you get the most bang for your bucks.
Remember: The most important thing to remember about blogging is to provide VALUE!
Just because you have a blog does not mean everyone is going to show up. The blog is the first step. Publicity is another topic!