Business & Social Rapport Building
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Speakers In The Park, Steve Taubman – Rapport Techniques
Steve Taubman is our guest speaker for the next Speakers In The Park on June 30th, 2010 @ 9:15 PM Eastern time. He will be sharing on rapport building techniques for your business and social success. Learn more about the Speakers In The Park motivational direct sales training event. Steve writes: |
We’ve all heard that it’s important to be in rapport with others before making requests of them both socially and in business. But many don’t realize how powerful this point is. We still bumble our way through sales presentations, secretly wondering if the person we met in a social setting that we are talking with even likes us or wants to listen to our proposition. We may even be convinced that we’re not appreciated, but we keep talking anyway, hoping our value proposition will overcome the deficiencies in our connection.
Well, think again. Empirical observation suggests that when two people are in rapport, one can say almost anything, even something completely inappropriate, and the other will see it in the best possible light, easily forgiving even blatant transgressions. On the other hand, when people aren’t in rapport, an innocent comment can be taken out of context and escalated to levels of hostility.
Have you ever been propositioned by someone who hadn’t yet earned your affection or respect? Were you less than warm in your response to them? Was it what they actually said or was it just a feeling? Contrast that with someone whom you found likeable, who made you laugh. Did you ever hear someone like that say something outrageous, something you’d slap someone else for? But you didn’t. Why? Rapport.
Definition Of Rapport
So, what is rapport? Rapport is defined as the feeling of comfort, familiarity, and affection that comes from two people being “in synch” with one another. It’s well established that, as Bob Burg says, all things being equal, people do business with those they know, like and trust. Rapport is the “like” part.
Developing Rapport
The art of building rapport is well worth the time developing. Here are five ways to assess the level of rapport you’ve gained with someone. Never, ever, try to sell your product or service until you’re sure rapport has been established.
- Are you both in pace with one another? In other words, are you synched up in speech rate, breathing rate, and the overall speed of body movements?
- Is the other person smiling warmly and nodding in agreement with points you’re making?
- Are they displaying open body language: arms uncrossed, leaning forward, facing you?
- Is their eye contact genuine and alive or fixed and glazed over?
- Are they making comments and asking questions or are they rigid, nodding occasionally or looking past you?
If you’re not in rapport, don’t bother going any further. You must have rapport first or all your efforts will be wasted. With some people, this will happen naturally. But with others, you may need special skills and knowledge to “bridge the gap.”
Speakers In The Park, Education For Direct Sellers
If you’d like to learn how to master rapport with virtually anyone, and what to do if you feel you’re not in rapport, please join us at our direct sellers educational event on Speakers In The Park where I provide give you the five most powerful techniques that will help YOU positively influence others and inspire them to action.