Radio Interview Mary Christensen #4
This is the 4th interview segment of the CashFlowShow – Direct Sales Radio interview with party plan superstar, Mary Christensen.
If you have not read the first article then start at the beginning and read the 4 articles in the series of Mary’s most popular Direct Sales Keynote.
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DEB BIXLER: Welcome back! This is Deb Bixler with cashflowshowradio.com, and we are here with my friend, Mary Christensen, and we’re going to get right back to her in one second. Unfortunately, our last segment is always the quickest, and Mary and I could… you know what, maybe we’ll just talk 24 hours a day on the Business Channel, you and me, Mary, how is that?
MARY CHRISTENSEN: I think that’s perfect. Yeah, I love it!
DEB BIXLER: [Laughter]
You know, when you were talking in the last segment, Mary, I was thinking about my… you talked about careers and more people are in careers coming in to direct sales. Well, I was in a career for 30 years and my leader, [unintelligible - 00:48:11], asked me to join. He prejudged and said, “Well, she’s got a lucrative career. She’s not interested.” He would’ve passed on bringing in the one person on his team who paid his mortgage for seven years and over rights.
MARY CHRISTENSEN: Yeah, I think that’s a lesson for everyone.
DEB BIXLER: Yeah, it’s amazing. Well, so you, I cut you off, what are your tips? We’re talking about recruiting.

Mary Christensen, Party Plan Superstar
MARY CHRISTENSEN: [Overlapping] we have such a limited time, everyone. I’m just going to throw a few things at you but, remember, my books do cover all of this in detail and you can see them at the website, particularly the one Deb mentioned, Be A Recruiting Superstar; so it’s marychristensen.com.
Now, a couple of more tips on sponsoring and then we’ll close off. First one, it’s not about finding the right words, it’s about finding the right people. So cut back a little bit on the information and focus on making an impact.
When you’re talking with people, and if you’re sharing too much information, most likely they are sleeping with their eyes open. What you want people to do — and think of it this way — you want people to say, “Wow! That sounds interesting!” “Oh, I’d love to know more.” “I’d love to do something like that.” If you think that way, you’ll spend less time sharing that information and more on making that impact. So that will be number one.
And if we’ve got a lot of women on this call, which you’ve already mentioned, you need to write these words down: Words are not my friends. As women, we pride ourselves on talking but we talk too much and only a woman could say that. No doubt men, with my… just the fact that you can say so much with so few words; we love to embellish everything. It’s really about finding the gaps between where people are in their lives and where they want to be. If you focus on finding people who have a gap between their lifestyle and their paycheck or the lifestyle they’d love to have and their paycheck, focus on saying to them, “I’d like to help you fill that. That’s what I’d love to do. I’d like to show you a way to fill that rather than focusing on your company.” The way to make people feel good about your business, make them feel good about themselves and what could be and what would be.
Home Business Sabotage
The next one — I’m not even going to talk about business sponsoring because I know we’ve covered a few key points right now — but so often we sabotage ourselves when working from home. Talking too much is one, Deb. We sabotage ourselves by taking on too much, becoming the boss of everything. We take on responsibility we don’t need to take — ourselves, our kids, our families. A lot of women take over; their husbands don’t need to. Let people live their lives and think to yourself what is it that I really want in my life and go for it. What can I stop doing so that I can clear myself to do the things that really matter? Those are the things that I really think we should be able to take away from this call.
DEB BIXLER: Absolutely, absolutely. And so you talked a little bit about sabotage, how do people sabotage other than… I know… I think that direct sellers talk too much; it’s probably the number one biggest mistake that direct sellers make and when you join the newsletter at cashflowshowradio.com, you get the audio recording of the 8 Biggest Mistakes Direct Sellers Make and talking too much is the first one. So do you want to talk more about sabotage?
MARY CHRISTENSEN: Yeah, I think — and let’s keep on that one thing of the sabotage — that to the future it’s not about information, it’s about making an impact on people’s lives. And a little tip that I could share about how to become a party plan superstar, that I used to do, I used to imagine — and I still do — I imagine that everyone I’m talking with has a little pilot light in their heart; and when you think of a pilot light, Deb, what do you think of? You think of this tiny little flame that has no heat, no energy, no light. My job is to ignite that little light, and think about it, you go to the cooker or to the furnace, you flip the switch and it’s a—foom!—and the fire ignites.
When I’m talking, my job is to ignite that fire into a desire; people say, “I have to buy that. I have to book. I have to talk more about this business.” So think that way. Impact, not information, and just clear yourselves; stop making excuses. You can’t make excuses and money at the same time.
We started this call, everyone, talking about those emotional handicap parking bays. Last little tip I’m going to share with you, just knowing that it takes courage, not confidence, to grow your business. If it took confidence, I would not have moved one step of my life. What I discovered is it is courage – the courage to pick up the phone when you feel like it, when you don’t. The courage to ask someone that you feel is too good or not ready to join you in your business – it is courage.
DEB BIXLER: Absolutely. Courage and commitment because as you said earlier, the only way that you will not succeed is if you stop doing it.
MARY CHRISTENSEN: Yeah.
DEB BIXLER: So we’re like two minutes away, do you want to recap your special in a minute?
MARY CHRISTENSEN: Oh sure! Okay, we’ll do it really quickly. The website, www.marychristensen.com, sign up for my free newsletter there; and also if you order — I have four books, nine audio workshops — and if your order includes any audio workshop, just put “Cash Flow Show” or “Deb” in the promotional code line when you’re at checkout and I will include a $49 one-hour lesson. It’s hilarious. It’s the way I decided to analyze people. I’m getting everyone bird names. “Peacocks and Other Hot Prospects,” you’re going to receive that absolutely free.
Deb, thank you so much for inviting me on the show. I really appreciate it and I’m an avid fan.
DEB BIXLER: Well, thank you! It’s mutual fanship! [Laughter] I appreciate that; it’s great to have you here. You did a humorous presentation and I’m sure all our listeners enjoyed it a lot. So everybody go to marychristensen.com and join our newsletter, check out our products. Club members get all the downloads…
I really enjoyed the Recruiting Superstar book, and then also go to cashflowshowradio.com and make sure you sign up for the newsletter so that you get the 8 Biggest Mistakes That Most Direct Sellers Make, and all the upcoming radio shows. We are interviewing leaders as we move in to the New Year, so if you have a sales organization and you’re a successful direct sales leader and you’re interested in possibly being on the radio, send me an email and we’ll try not to repeat companies. We’ve been using different companies and we’re looking for other leaders that might like to be on the radio, so deb@debbixler.com would be my email to get in touch.
Mary, would you like to end on a short piece of advice?
MARY CHRISTENSEN: Just coming back, Deb, to the when. Don’t procrastinate. One small step today, everyone, worth far more than good intentions for tomorrow. If you want it, you’re willing to work, willing to learn, it’s all there for you. And everything you need to know has already been discovered by someone else, so you don’t have to work out what to do; you have to do what you’re doing right now, listen to those people who have worked it out, and start doing what they do. And there you are, one day you’re going to wake up and find you’re living the life of your dreams.
DEB BIXLER: Absolutely. That’s interesting that you said that. I wrote an article just yesterday that there’s nothing original but you can still be unique, right? [Laughter]
MARY CHRISTENSEN: Yeah, but don’t worry about… yeah, I love it — absolutely love it. Don’t waste your time trying to work out [overlapping]…
DEB BIXLER: Thank you, Mary. Thank you so much for being here. Thank you to all our listeners and we look forward to seeing you next week when we talk about having a solid January in your business. Thank you, everybody!
MARY CHRISTENSEN: Thanks, everyone.
[Break - Music]
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