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3 Keys To Marketing By Email – Subject Lines
Posted by Deb BixlerEmail Marketing Best Practices
Last night’s Speakers In The Park call with Spencer Howerton and MyNewsletterBuilder was a smashing success! We had 91 marketing professionals on the call to learn more about the best practices in email and newsletter creation. This is an excerpt of the call”
My Newsletter Builder Email Marketing
If you decide to try MyNewsletterBuilder.com then enter the words Speakers In The Park in the coupon box and get 14 months for the price of a 12. www.MyNewsletterBuilder.com
There are three key best practices to remember when marketing by email and thinking about your subject line.
- Avoid blatantly spammy looking stuff. This includes anything in ALL CAPS, overuse of punctuation, especially exclamation points!!!!, and any number of words that can flag your email as spam (see list below).
- Make sure that the recipients can easily recognize you based on your “from name” and subject line. If they don’t recognize you as the same company or individual that they signed up to receive email from, then they will probably regard it as spam.
- Give the recipient a reason to open and read your email. Make your subject line interesting and enticing so that the recipients actually *want* to read it. Having people receive your email but not open or read it can eventually result in your future emails being regarded as spam, even if you do everything else perfectly.
Email Marketing Spam – Words That Are Viewed As Spam
I personally sort through my spam myself because whenever I allow the spam filters to do so, I always end up losing “not spam” mail. Remember also, that even if you do allow all mail into your inbox without the benefit of your spam filters checking it, that your server has their own spam filters which you can not control. For example, Comcast has very stringent spam blockers and they frequently flag regular mail as spam based on the number of links in it or some other rule that they have put into place.
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This is the list of words that Spencer gave me that we should avoid as they are perceived as spam. It is amazing to me how many of these spam words I receive in my inbox everyday. I have printed the ones in red that I have received in my inbox within the past couple of days! |
Email Words That Are Viewed As Spam
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Special Promotion Easy Terms Get Paid Guarantee, Guaranteed Great offer Give it away, Giving it away Join millions Meet Singles MLM No cost, No fees Offer One time Online pharmacy Online marketing Order Now Please Read Don’t Delete Save up to Time limited Unsecured debt or credit Vacation Viagra Visit our web site While Supplies last Why pay more? Winner Work at home You’ve been selected As Seen On… Buy Direct Casino Cash Consolidate Your Debt |
I have used 3 different newsletter and auto-responders services in the past 3 years and find MyNewsletterBuilder to be the most user friendly and affordable. If you decide to try MyNewsletterBuilder.com then enter the words Speakers In The Park in the coupon box and get 14 months for the price of a 12. www.MyNewsletterBuilder.com
