Balance In Direct Sales Business

What Is A Balanced Direct Sales Business?

A balanced direct sales business is one which utilizes every opportunity available to generate income and create cash flow.

Why A balanced business?

When you have a balanced business you will have a solid business with less chance of a bad month/season, set back or event jeopardizing your cash flow and income.

A balanced business does not put all the eggs in one basket!

• Multiple streams of income
• Constant cash flow
• Less stress
• Easier to maintain once you get it going

A Balanced Direct Sales Business

A balanced direct sales business takes advantage of every:

• income generation stream (recruiting, sales, home parties, catalog shows, fund-raisers, special events, etc.)
• lead generation stream (vendor events, party plan, cold calling, customer services, speaking opportunities, etc.)
• educational opportunity (communities, seminars, team meetings, The CashFlowShowGame, webinars, etc.)
• networking opportunity (team meetings, online communities, company conferences, etc.)

When you say, NO – I can not do that…. you are reducing your income and your business stability!

Income opportunities

In direct sales and network marketing generally we have the opportunity to generate income by providing three services. The services are:

• Product sales
• Hosting shows or events
• Opportunity to create income

All other services fall under one of those services.

When you eliminate one of your services, such as not sharing the opportunity, you are reducing your income by 1/3.

A balanced business will focus on all of the income opportunities: growing a team, home parties, and selling products. All other services like fund-raiser events or bridal services fall under those three categories.

If you decide that you are not going to do fund-raisers or offer yourself as a free workshop presenter then you are eliminating that income generation tool.

Marketing Business & Lead Generation

A balanced business will take advantage of every form of advertising and marketing available to them. In direct sales frequently individuals have a tendency to focus only on one lead generation source. Many sales professionals rely solely on their shows for generating future business. Others depend entirely on friends and family to create cash flow. Neither of these approaches will work.

There is an unlimited supply of leads out there and when you create a balanced business, you take advantage of all of the systems to generate leads. My personal favorite approaches to lead generation include:

• Public speaking
• Fairs and Expos
• Picking up cards at bulletin boards
• Internet marketing

In network marketing/MLM or other sales-based businesses, some companies do not do home parties. This is reducing a lead source. Even a company that is not a home party-based referral system can benefit from doing home parties.

The realtor, insurance sales rep, or vitamin rep could do a home party or workshop for clubs to generate leads.

I went to a home party that was sponsored by a friend. She made light snacks, and invited a financial adviser in to chat. There were 8-10 in attendance and I am sure that at least 2 of the guests started investing with the adviser. They became educated, saw the rep as being an expert and developed a relationship with the adviser and then spent money.

Professionals Run A Balanced Business

Power-UP For Professional Results is an 8-CD set that teaches best business practices for sales professionals. A best-business-practice is a system that when applied to any business will give the same results. Professional business practices include balanced business. This study set includes three hours on prospecting, finding business, and filling your calendar. If you do not have enough business, then consider purchasing the Power UP Direct Sales Lead Generation program.

NOTE: CashFlowShow Game players please see your score card for a $20 discount.

There is no excuse for not having enough business. You too can have a balanced business if you are willing to go to any lengths to get it!