Turn Casual Conversation Into Direct Sales LeadPosted by Deb Bixler
Actually, the simplest way to turn a casual conversations when out and about into a business lead is to stop trying to do so.
One of my favorite lines is “stop recruiting and start making friends”. That really is the key to sales…. relationship building.
Starting A Direct Sales Conversation
Instead of trying to start a direct sales business conversation you should just try to start the conversations with the goal of making friends.
You may be able to convert the new friend into a lead today or down the road.
The fact is that people buy emotionally.
So, whether you are looking for a new consultant, a new hostess or trying to pass out your catalog it won’t happen without developing a relationship and making an emotional connection.
People do not invite strangers over to their house!
Start Conversation With Compliment
The easiest way to start the conversation is with a compliment!
- My what beautiful children you have! How old are they?
- What a gorgeous baby! What is her name?
- OH, I just love our earrings? Where did you get them?
|Notice how each compliment ended in a question.When you practice the 10 second rule without forcing the switch to business you keep the focus on them.
Carrying on a conversation in this manner sooner or later you will learn something about them that you can use to provide value to your new friend.
More Ways To Start The Conversation
There really are lots of ways to start a conversation with people. The first step is always put on your best smile and make eye contact. Then ask a question and always end in a question:
- Ask them about their shirt: I love Australia, did you go on vacation there?
- Ask them what they are cooking: I never used pomegranates before what are you making with them?
- Ask them if they are in a hurry? These lines are terrible…. are you in a hurry? Would you like to go in front of me?
Business Leads Out And About
You will find business leads when out and about if you are not pushy. When you make friends, you will be turning a causal conversation into a lead.
The lead may not convert today or maybe not ever but if you never make friends it is surely not going to convert into a closed deal!
Direct Sales BOOKINGS Training
Direct sales bookings seems to be an ongoing problem for many consultants.
I have been asked repeatedly for a training program similar to the Direct Sales Recruiting University that focuses on BOOKINGS. So….
By request…. We are in the process of creating a new training program called the Direct Sales BOOKINGS University.
This program will bring you UNLIMITED leads and the attraction marketing skills to fill your calendar.