A Purple Cow = Direct Selling Marketing Technique
One of the best direct selling marketing strategies that I have used and incorporated in my business is Seth Godin’s philosophy of being a purple cow!
Be A Purple Cow!
Seth Godin’s book Purple Cow is all about setting your marketing strategies apart from everyone else.
Check Out Purple Cow On Amazon
Cows can be boring especially when you see a lot of them.
But a purple cow… now that would be memorable.
When you and your business are memorable then business will boom.
Once you become a purple cow you will always be remembered and that will pay off in bookings, recruiting and sales.
Direct Selling Marketing Strategy: Bring Truffles
Recently, I had been attempting to connect with someone (year after year) and could not get their attention amongst all the other bids for attention.
So, I made up a batch of my famous hand made chocolate truffles. (Hand made chocolate truffles are never perfectly round.)
I packaged them up with great care and created a beautiful cover letter and shipped them off by priority mail.
Did I get what I wanted?
I got the call and the phone time that I sought and now they are considering my offer.
I am not sure if I got the event, but I am definitely memorable.
They will remember this purple cow and when the time is right, I am certain that they will reach out to me again.
What Makes You A Purple Cow?
Are you a purple cow?
If you need more business (and who doesn’t) I suggest you figure out how to create a direct selling marketing plan so that you stand apart from the herd!
- Comment below and tell us what makes YOU a purple cow!
Why would anyone want to do business with YOU as opposed to another company or someone else in your company?