“How To” Program About Effective Email Marketing

Speakers In The Park, Newsletter Marketing With Email

Spencer Howerton is the next Speakers In The Park presenter.  His program is about how to conduct an effective email marketing campaign.  If you are on the Cash Flow Show newsletter list then you will get the dial in number on the day of every call.  Click here if you are not on the list or you would like to read about Spencer and the Summer direct sales educational Speakers In The Park series.  Spencer writes:

Writing Email & Newsletter Subject Lines

Writing Email & Newsletter Subject Lines: What works and what doesn’t…

Ode to the email subject line… Ah, the elusive well-written subject line. More powerful than good copy, memorable graphics, and even free offers. The well-written newsletter subject line is the holy grail of email marketing. Having a poorly written subject line for a great newsletter is like posting a personal ad with no picture… who is going to read that???

Since the subject line is the only thing your readers see before they either open your mail or toss it in the trash bin, it needs to do more than offer them a low price.

• Is a low price or a good deal all you have to offer your customers?
• Can you offer them a quality product, give them relevant information, and invite them to begin a dialogue with you as an introduction to a business relationship?

Effective Email Marketing Programs

Taking these points into account when deciding how to title the subject line can improve your open rates – and performance – and your overall effectiveness of your email marketing program.

You will learn how important it is to the time to have a well written subject line on your all emails sent… and how to write a powerful and effective email subject that gets by the spam blockers.  Join us on the next Speakers In The Park call and you can find out these tips and more as Spencer welcomes your questions about how to bring your online marketing presence to life for your business.

Best Email Newsletter Builder

I have used three newsletter and auto-responders services in the past three years and have found Spencer’s company, My Newsletter Builder to be one of the best email services for home business owners. It is very affordable and user friendly and they have special features that make it perfect for the direct sales professional email to a downline. With MyNewsletterBuilder.com you, the sales leader, can create an educational piece and send it to your team. The team member can then forward it on to their list with a flick of a switch, embedding their information in the place of yours!