Improve Direct Selling Customer Service

Chris Carroll, Guest Direct Sales Blogger

Our guest direct selling blogger is Chris Carroll. Chris is a professional who has made direct sales her business of choice and who enjoys sharing with others. She offers direct selling tips and guidance for industry professionals.

The Cost Of Customers

Have you ever sat down to figure out the cost of a new customer?

I don’t want to scare you, but it can be expensive if you include the cost of the brochures, the time it takes to find the client, any advertising expenses, delivery of products, and all of the other nuances along the way.

Acquiring a new customer is expensive. So keeping this hard-earned, expensive customer happy and coming back for more is the key for the overall success of your business. The good news is that keeping customers has a high gross profit margin.

Direct Selling Customer Service System

Developing a system of customer service for your direct selling business is how you can keep customers happy and keep them coming back time after time!

• Establish rapport immediately. Take the time to chat. Ask about their family, their product likes and dislikes, their wish list. Make a mental note and then write it down in your office in a manner that you can use to keep track of all of your customers.
• Keep records of what they purchased as well. By tracking their purchases, you can then offer suggestions on items that will work well with their tastes and desires. Offering a special grouping on things that work well together can increase your sale and their gratitude. Good customer service will take the guesswork out of their hands.
• Be consistent on placing orders and on deliveries. Don’t make your customer hunt you down to find their products. They should know when it is coming, and if it’s going to be late, let them know immediately.
• If you are in a party plan business, make sure the customer knows they can reorder at any time. You could set up a consistent day per week or every other week to accept individual orders.
• Drop postcards in the mail every so often and let your customer know about upcoming specials or new catalogs. Make sure to personalize the mailing, even with a simple “I thought about you when I saw this product. I’ll call you soon.”
• Call your customers after the delivery of a new product and make sure that they love it and know how to use it. Attaching instructions or tips for use with the product is a great service and is always greatly appreciated.
• Ask for feedback. How are we doing? What are your needs? Are we fulfilling your needs? Be quick to respond to any and all feedback.

Discover & Improve Customer Service

Take the time to improve your customer service skills. When you put time into discovering more about your client, you will be able to spoil him or her with personalized customer service. Cherish that and respect it. Relationship-building is so important in this marketplace that you have to take the time to think ahead and do something special for each guest. Maximize the dollars that you spend finding your new customers so you can make sure that they will be your satisfied customers for years to come.

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Copyright Chris Carroll All Rights Reserved

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