What Is Your Market Niche?
When you narrow your market niche down it will be easier to market your direct sales business.
Think about it…
You can not be everything to everyone!
Narrow Your Direct Sales Market Niche
Narrow down your direct sales niche by understanding who your ideal customer is and what you have to offer them.
- What sets you apart from the other consultants in your company?
- What makes you a Purple Cow?
- What sets your company apart from other direct sales companies with similar product lines?
- What do you have that brings value to the marketplace?
Niche Marketing = Serving Customers’ Needs
When you know what your niche is you can better serve your customers’ needs.
Narrowing down your business to a niche allows you to focus on a distinct segment of a market.
Market Niche Example:
- I teach healthy food choices at my shows and my upline tells risque dirty jokes.
Even though we both are representing the same company we have a distinct segment of the market.
My market niche is people who are interested in real life cooking and healthy food tips, while his narrow marketing efforts focuses on frustrated middle-aged married women.
Both are good markets and both are capable of supporting a full time business!
Find Business Market Niche For Loyal Customers
When you find your market niche business gets easier!
Happy customers are loyal customers.
An exercise that we recently discussed to get started in public speaking for leads is a perfect formula to help you find your market niche.
Create a list of your passions, talents, skills, hobbies and business attributes.
The list is all about your life, not just your direct sales business.
You can then look at it and figure out which parts of your personality will bring the most value to your business.
Think about how you can zoom in on the people that will really appreciate your services and create a niche direct sales personality.
When you bring real value to your customers that they appreciate, it will pay off with loyal customers.