The Cash Flow Generator

Cash Flow Generator – Network Marketing or Direct Sales

Your network marketing or direct sales business can be a Cash Flow generator when you put systems into place that Create Cash Flow constantly. Entrepreneurial gurus like Robert Kiyosaki and Robert Allen advocate having several streams of income into your house. In the 21st century, it is impossible to survive on one stream of income. The system of creating various passive streams of income is a system that protects you against financial misfortune. We have all heard of people who lost their life savings, retirement or nest egg in the stock market. Sometimes we hear about people who make money or lose money in real estate. Other people have invested into an internet marketing program only to realize that when you build a web site, that doesn’t mean the buyers will come. The best cash flow strategy or system is to utilize many different forms of revenue generating. It is the old system of ‘don’t put all your eggs in one basket.’ You may have a great job, and feel pretty secure. Today that is not enough. What are you doing with your income to create a cash flow generator for the future? What if you get laid off? The days of job security are over! Don’t get fooled or lulled into feeling financially safe, just because you have a great paycheck. Everyone should create several passive systems of income such as internet marketing or network marketing that, when they are mature, will continue to produce passive income into the future or a cash flow generator.

I recently had a conversation with a woman who is a product user for a network marketing company. She loves the product, yet is extremely disappointed because of the company’s continued e-mail and encouragement in regard to the network marketing aspect of the product. The company, of course, wants her to share it with her friends.
Why wouldn’t you share something you like with a friend? She is going to stop using the product because she wants no part of a “pyramid” scheme! This is a ridiculous conditioning that many people have against network marketing. Network marketing is a viable business model that is practiced all over the world, including corporate giants like Warren Buffet. If you have ever recommended a movie or a good book or a store, then you too have participated in network marketing. The only difference in the business model of network marketing is that the referrer gets a referral refund, commission or rebate for brining in new customers. Even in conventional businesses, someone makes money on the sale of the product. Overcoming this bias is getting easier and easier due to the continued growth of the industry. Taking the time to educate the prospective candidates for your business will pay off.

Additional Streams of Income

Network marketing and direct sales are the perfect solution to creating an additional stream of income while still maintaining your “job”. When you invest time and money now into creating a system of cash flow with a network marketing business it will generate cash flow long after the effort becomes easy. Many people get started in network marketing and do not stick with it, because they do not think that the effort gives them a big enough pay check. That is because they are programmed by society to work a certain amount of hours and get paid a wage for that time. The problem with that system of a job (working for someone else in exchange for money) is you always have to go to work to receive money. In other words you are always trading your time for money. People who are financially independent understand that their time is far more valuable than money. This is why they put time now into generating income for the future, even when they may not “get paid” today. The stock market and network marketing are very similar because you are “investing” in the future. In direct sales and network marketing, investing today for the future will create a cash cow or a cash generator. This is another one of the conditioning biases that as a leader you must overcome in your sales team. Take the time to focus on the long term benefits of creating cash flow based on today’s efforts to create a more stable financial future for your team.

As a dedicated employee for 30 years, I had to change my conditioning to become a successful entrepreneur. When coaching new consultants, I often say that you must work or put in effort to get paid. If you do not go to work you will not get paid. In network marketing your efforts are far more effective long term than they are at the moment. The efforts you put forth in network marketing will pay off at the soonest in 60-90 days and well into the future. The employee mentality is one that is difficult to overcome with new sales reps. I would suggest actually talking about this issue with new sales consultants, and explain to them the investment concept so that they are willing to wait for the results. The only way to fail in the network marketing business is to stop.

When you are coaching new sales reps or sharing some of your mentoring ,time will be well placed by educating them on the benefits and process. They need to understand the time element of creating a cash generator for the future.

The systems that I have used to create a network marketing cash generator are all laid out in great detail in the two home-study sets Create A Cash Flow Show and Power UP For Professional Results. This series of systems take effort to incorporate into your business but will result in a cash generator that is almost effortless down the road.

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