Create A Cash Flow Show

Create A Cash Flow Show

The Impact of Technology on Communication

by Deb Bixler

Voicemail Messages are Powerful

When you leave a message do you ever feel like the person you are calling is actually listening, but not picking up? The newest caller ID systems are making it more and more difficult for people in sales to talk to the consumer. Yes, you are in sales, whether you like to admit it or not. Learning how to leave a good message is really important to creating the connection you want. It’s that connection that generates sales.

Message Greetings

I often hear sales consultants say that they do not want to leave a message on the voice mail. You really should leave a message to ensure that your connection with the client continues and hopefully generates sales or a show date. Caller ID will show that you called. But when the person you called sees your number and does not know who you are, not leaving a message will impact their willingness to take your call next time. By leaving a message you are connecting with them in a superficial way, which hopefully will open the door for a conversation in the future. Leave a message today and chances are they will pick up next time.

Leave A Powerful Message

Learning how to leave an good message is really important to creating the connection you want. Take some time to craft your various types of messages. It doesn’t matter if they are listening to you leave the message or getting it later, a good message makes a big impact on your future results. Take some time to script out a few message scenarios. The most important thing in the call is using powerful and positive word choices. Word choices should assume successful connection with your client.

A couple of examples of good and poor word choices are:
Not Good: “I am calling to confirm…”
Good: “I am sending the planners out for May, our date is May 3 at 6:00…how many catalogs would you like?”
Bad Choice: “I am worried that I did not hear back…”
Instead Use this: “Our date is fast approaching, and I am just checking to see if you need more catalogs for outside orders…”
Not Good: “I was wondering if you would like to have a show?”
Better: “Our new catalog comes out in March. I was checking in to see what date would be good for our show.”
When creating your scripts always use words that indicate a done deal. Never hint at negativity or concern. This takes practice and actually is a good policy when having live conversations with your clients as well. Your words as well as your tone and excitement level will determine the success of your message. When leaving your messages it is important to be upbeat to the point of sounding ridiculous to yourself. No one is as excited about your business as you are. It can be difficult to translate your excitement through the phone. Here’s how to do it: when talking on the phone and leaving messages, stand up, smile like a tiger and be excited. Using a headset makes it easy to jump around, wave your arms and present excitement through the phone.
General Message (This message creates curiosity)
Hi, this is ___________. I have a quick question for you. When you have a minute please give me a call back. My number is _______. I know you are busy, so if you don’t get a chance to call me back by ________ I will give you another call. Again, my number is _______.

Before Sending Out A Host Packet To A Show That Has Been On The Calendar For Awhile (Never open the door for cancellation by using the words “calling to confirm”

*Hi, this is ______with the XYZ Company! I am looking forward to our show on _______@ ____. I am getting ready to send out the May host planners. I usually send 3 catalogs and 40 invitations. I know that sounds like a lot of invitations. Usually when we invite 40 we end up with about 15-20 on the show date and that is perfect. So at this point start your list and as you jot down our guests’ names and phone numbers, give them a call and tell them to mark their calendar. If you need more than 3 catalogs for extra orders from people who cannot make it, or more that 40 invitations, give me a call. If I do not hear from you by Monday, I will put the planner in the mail and give you a call a few days later to be sure you got it. Please call me if you need more invites or catalogs! My number is _______. Talk soon! I take calls until ______. Again, my number is _______

Customer Care Voicemail After Guests Have Received Their Products (stay focused on them)

*Hi, this is _______ with XYZ Company. I am checking to see how you are enjoying your ______ products. If you haven’t done so yet, please unpack your products, check them over and start using them. If you have any questions, please give me a call as soon as possible. Please feel free to use me as a resource in your (kitchen, home decorating, skin care, whatever your products are). I love to hear from happy customers, so give me a call anytime. I will give you a call back soon to see how you are enjoying your new _________. My number is _______. Thanks, and I’ll talk to you soon! Again, my number is _______. _______.

Lead Follow Up On Voicemail (establish rapport with specific details)

*Hi, this is _____ with XYZ Company. I enjoyed meeting you at (_____’s kitchen show/the ____ expo.) I hope you had as much fun as I did! (Insert a comment specific to this person. “I hope you are enjoying your new________

“or “Did you and your Jason see the expo stage program _____”) Next month, XYZ Company has a double host bonus, I was calling to see what month you were thinking would be good for our show. If you get my machine when you call back, please let me know what the best time is to reach you. My number is _______. Thanks for coming to ______’s show, (stopping by our booth at the ____ fair) Talk to you soon. Again, my number is _______.

When Calls are Not Returned

So what do we do when they never return your call or never answer the phone? That depends a little bit on you and also on the type of call it is. I personally practice the bless and release program. I certainly do not want to be obligated to continue to call dead leads.

A good script would be the Let Them Go Script and it may go something like this.
Hi ________. Just touching base. This is _______. You asked me to give you a call again regarding creating additional income for your family through XYZ Company. Since I haven’t heard back from you I am going to assume that you found another solution and are no longer interested in my services. I am here for you and would love to teach you how to enjoy the benefits of XYZ Company whenever you are ready. Call me anytime, My number is _______. I will not be calling you again and will be here for you whenever I can be of service to you. My number is _______.

What about the person who really does want to talk to you, has put it off, and now feels guilty that they have never called you back? Here’s a script that I have found gets really good results - the person usually calls you back immediately. This is great for the host or sales rep whom you know is still in the game, and just not calling you back. It lets them know that you are not mad at them.
The Abducted By Aliens Script (Say this while laughing)
I ______, It is _______ with XYZ Company. It is so long since I have heard from you that I am starting to get worried. Either you’re really, really busy or you have been abducted by aliens. Whichever is the case give me a quick call so that I know that you are still on this earth. My number is _______.
These are only five sample voicemail scripts. It is a good idea to script out messages for the above scenarios as well as many others, including one for each host call.

Composing Your Own Voicemail Scripts

  • Never open the door to cancellations by using the word cancel.
  • Always assume that it is a done deal. (whatever IT is)
  • Never use vague or negative word choices such as: If, might, could, should, worried, wondering
  • Replace those words with positive words and phrases: when, do, will.
  • Always smile, stand up and be excited.
  • Take joint responsibility by using phrases like: “When we (send out the invitations, invite 40 people, etc.)”, “Our goal is______”.

Taking the time to create powerful positive voicemail messages will open the door for future connections. When you leave no message, you will never connect. When you leave a powerful message, you have a much better chance of getting a return call.

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Please feel free to reprint or publish anything on this website for personal or training purposes. We only ask that for online publication you select an excerpt from the article then link back using the permalink to the original article. For off-line purposes please print each article in it's entirety and include the following credits. Reprinted with permission from:
Deb Bixler www.CreateACashFlowShow.com 717-751-2793

2 Responses to “The Impact of Technology on Communication”

  1. comment number 1 by: Joanne T. Lauzon

    LOVE, LOVE, LOVE this entry! So many reps don’t know whether or not to leave a message, and when they do, they don’t know what to say to encourage the contact to return their calls! Deb, you have hit the nail on the head with this… EXCELLENT!!! And Thank You!!!

    A new fan of Deb Bixler,
    Joanne Lauzon

    Senior Representative
    Signature HomeStyles
    Ottawa, Ontario, Canada

  2. comment number 2 by: Merilyn Strange

    Love your voice mail scripts Deb! Especially the alien one. I’m definitely going to use that this week.

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