I have had several conversations in the past month with direct sales consultants who have had their emails banned online as spam, so I am providing a quick post on the value of online newsletter providers and specifically MyNewsletterBuilder.com.
If you are sending emails to your team or customers from your home computer, you are running the risk of being marked as a spammer or even black listed. Home computers are not meant to be used for bulk mailing and normal people don’t bulk mail!
If you work from home and are keeping in touch with your clients, potential recruits or sales team, you need to consider an online service.
There are many!
Pick one that serves your needs properly. It is important to do your research because it is a pain in the a** to move your list down the road. Below is why I recommend MyNewsletterBuilder as an affordable and user friendly service to those who are new to email marketing online services.
If you choose a different one, make sure the service you select includes the features below.
Affordable Newsletter Service – Direct Sales Business Needs
Direct sales and direct selling professionals have certain special needs that many newsletter services cannot adequately address. Your average retailer, corporation or sales company has one basic contact point for mailings.
A direct sales business needs to be able to address the customers, the potential consultants and their downline consultants simultaneously, and service a vast difference in their needs seamlessly. A direct sales business must have a newsletter service that is capable of growing with them as their sales team and client base grows as well.
MyNewsletterBuilder Loves Direct Sales Professionals
My Newsletter Builder understands how direct sales organizations work.
Other newsletter services only allow certain product lines to join. My Newsletter Builder recognizes direct sales as a viable business model. They have even put some sales-specific features into their services and welcome all companies and product lines.
Direct Sales Consultants Have Many Categories
Using MyNewsletterBuilder.com, a direct sales consultant can serve multiple lists with little effort.
The back office has the ability to create as many categories of newsletters as you desire. You can have a separate and automatic series of emails going out to your customers with product knowledge and education, to your team with training, and to potential consultants with opportunity updates.
Not only are these categories organized on your back end, they can also be separate opt-in forms and thank you emails for use on your website, blog or social network.
In addition, the entire admin features run very similarly to a WordPress blog, so if you are already blogging, you got it down!
Grow Your Sales Team With Training & Recruiting
Growing your direct sales team is easy using direct sales-specific content that is automatically sent to your downline.
As one of the content corner experts, I provide direct sales training newsletters that give you the ability to provide your team with top-notch training newsletters and weekly tips.
Imagine having some of the CashFlowShow direct sales training content at your fingertips and programmed into your auto series to be delivered to your team on a weekly basis in a newsletter or quick tip.
MyNewsletterBuilder has a wide variety of niche content in the content corner pre-formatted into newsletters to send to your team, recruits or customers so if you are not much of a writer you are all set!
When you maintain a group in your MNB account for possible recruits, it is simple to keep them informed of direct sales incentives that your company is offering or opportunity events. Managing your recruiting leads becomes a no-brainer with MNB.
Grow Your Customer Base
With 100s of content subject areas available, you can surely find content to add value to your customer base.
If you are a company like Mary Kay, Avon, or Jordan Essentials, then MNB offers formatted content for you to send on fashion and cosmetic tips.
If you sell home interior products, then pick out some home design tips for regular mailings to your customer base.
When you bring value to the lives of your customers, they share it with their friends and your customer base grows.
MNB Grows With Your Downline
At MNB they understand the needs of a direct sales organization. Their “Enterprise” account is specifically designed for large organizations. You can push newsletters down to your team from the leadership level or even from the corporate level. When a newsletter is moved down the line, the links are automatically populated with the downline’s website!!
Each consultant’s personal information goes into the newsletter automatically, then it can be forwarded to their team or customers with their own personal website embedded in it!
Visit MyNewsletterBuilder.com and sign up for a FREE 30 day trial to see what it is all about and avoid getting your email address marked as spam!