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Should I Start 2 Direct Sales Businesses?

Posted by Deb Bixler

Question Received Last Week In My Inbox:
I am looking into 2 different direct sales businesses:

Dove Chocolate Discoveries and PartyLite. I expect to get the reorders from PartyLite, and Dove Chocolate: how could you resist?!

Do you recommend people trying to work 2 different business or choose just one?

Kim - Wannabe Direct Sales Professional

Start 2 Direct Sales Businesses, Deb’s Answer:

start a dove chocolate discoveries businessHi Kim,
I think that it may be difficult to focus on 2 sales businesses at once although people do it all the time.

What Are Your Sales Goals?

Before you decide, think about your sales goals in starting a new business.

  • Will this be a hobby or are you planning on creating a viable income?

start 2 direct sales businessesMany companies have policies that prohibit you from doing 2 at once and others say it is OK as long as you do not move up the ladder to a leadership level.

Do your research and make sure it matches your sales goals.  If your plan is to make a career out of direct selling or at least a viable income then you should look closely at the policy guidelines of each company you are joining  to be sure that you can move up the ladder when working for two companies.

I guess candles and chocolate could go well together.

  • Are you generally a multitasker? If so, then maybe the answer is yes… But it can definitely be tough focusing on 2 businesses at once.

For myself (offering healthy cooking and sales education) I find it difficult at times to separate my marketing messages and not confuse the potential client.

  • Will marketing 2 different types of shows/products reduce the customer or hostess benefits?

At a show there are certain benefits that go along with hosting. Each guest only has a certain amount of money (and time).  If you are conducting a PartyLite show and pushing Chocolate shows then you could be stealing benefits from your host and vice versa.

Could every show be both? Maybe… but probably not!

Is It OK To Start Two Direct Sales Businesses At Once?

Those are the kinds of questions you need to consider to decide if it is ok to start two direct sales businesses at once. The answers will be different for everyone!

This article goes into great detail on how to start a home party business and may help you with making your choices. The important thing is to pick a business that you can do long term with passion!

Consider all your options and do your company research carefully.  Don’t be surprised later when you have 2 businesses booming and one asks you to step down or quit the other due to a policy that you were not aware of.

You must ask the questions that give you the answers you want.

What Is Your Opinion On Starting 2 Direct Sales Businesses?

Please comment below and tell us your opinion on starting two businesses at once.

  • Are you running 2 direct sales businesses?
  • What challenges are there for you?
  • What is your advice to the wannabe direct seller who wants to start 2 direct sales businesses at once?

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27 Responses to “Should I Start 2 Direct Sales Businesses?”

    Shared by: Deb Bixler:

    That Robert Kiyosaki is a smart man! Thanks, Romana!

    Shared by: Ramona:

    Robert kiyosaki who wrote rich dad poor dad says..focus! Focus means…focus ion one course until successful.

    He is a fan of getting started in mlm business…but stay focused on one thing at a time.

    Shared by: Deb Bixler:

    Thanks, Lisa – love that you shared the post! Appreciate it~

    Shared by: Lisa Beavers:

    Great article! I’ve actually shared it with all the ladies in my direct sales learning groups. Look forward to sharing more of Deb’s thoughts and experience with them!

    Shared by: Deb Bixler:

    Sounds like you have thought through your goals and have a plan, thanks for sharing, Laurie!

    Shared by: Laurie:

    I have always been against doing 2 DS co’s at once. Someone once told me “you can’t chase two rabbits and expect to catch either one.” With that being said, I very recently just signed with another company but this is why – the company I am originally with is having a few issues that they are promising to clear up, but actions speak louder then words and so far nothing has changed. I actually wasn’t even looking for another company, but an opportunity came along for a brand new company. I signed up, the new company isn’t going to launching until July. Actually, both companies compliment each other, I have a team on both companies. My plan is to work both until after the fall season and then decide which one to stay with, since I know I am not organize enough to run both long term.

    Shared by: Bonnie:

    Never had any luck running 2 direct sales businesses at the same time.

    Shared by: Deb Bixler:

    Well, I personally do not like open houses unless it is possibly over the holidays. Usually people come to a home party with a certain amount of money and it would be split between two companies. A holiday open house (often sponsored but a group or church) is a different situation.

    If your company allows you to do two then I guess there is not issue representing both at an open house but my experience is that most direct selling companies DO have policies about that and an open house would be no different.

    I am not sure what the real question is, CAM so feel free to rephrase it if I missed the mark! Thanks, Deb

    Shared by: CAM:

    For those of you who represent more than one company, how do/would you handle a situation where a customer wants to hold an “open house” type party with both or all of your businesses? I see that for some companies, it’s not allowed and for others, I see nothing mentioned. Thanks!

    Shared by: Deb Bixler:

    This sounds great Shelly! Willow House has been proactive in staying up with the times. You are right it is always a win!

    Shared by: Shelly Persil:

    Hi. I work for a company which is addressing this exact issue! We are known for home decor but will be launching our own line of jewelry early next year!!! I am excited and thrilled that our company is recognizing that some consultants want to branch out and this will give them two opportunities within the same comp plan!!! I can’t imagine running two separate businesses and this way my sales count towards all of our incentive plans. It’s a win/win!!!!

    Shared by: Deb Bixler:

    WOW! Pamela, Great Comment! I can tell that you are organized and surely must be to do well for the long term in two companies! Thanks for taking the time to share a successful perspective on operating 2 companies at once. Some companies do not allow that so you have picked your alignments well!

    Shared by: Pamela Cooper:

    I work 2 different direct-sales. Extreme organization is the key. I focused on what I’m passionate about, teaching skin care & Tupperware storage/cooking solutions. There are 2 different audiences of customers, very few overlap. Plus, all my food & cosmetics, along with mileage is tax-deductible. I cannot advance with Tupperware, however, I can advance with cosmetics. That’s fine with me. I’ve always had a dream to succeed in 2 direct-sales companies simultaneously.

    I keep 1 goal poster for combined-sales for my own motivation and focus to beat my own record each month. Second, I keep 2 individual monthly goal posters, one for 30 faces and one for 30 kitchens. Third, I keep a chart of my total combined profit for the month, and again, attempt to always beat my own record. I have 2 separate boxes in my car office. Phone records are kept completely separate, along with business supplies, business cards and inventory records. Also, I have separate “uniforms” I wear for each company, separate nametags, and I make every single mile count. To avoid confusion, I’ll wear a dress with the nametag attached, and than have a blouse I can wear over with the 2nd nametag. This way, I represent only the specific nametag for the specific company. Neither business director knows my profit level for either business. All they know is my work production/sales/interviews for their perspective company.

    The key is to keep organized, and keep them separate. Audience is increased, more leads, more sales math to successfully work. I totally recommend it. The pros is I have the best organized house in the world, I’ve learned to cook, and I help others. The increase in deadlines also motivates increased in production for both companies, since I usually challenge myself to do the equivalent for both companies. I sincerely would enjoy communicating with other people who work more than 1 direct-sales company. Let’s motivate each other!

    Shared by: Deb Bixler:

    Those two companies go well together Kimberly! I can see how SendOut will compliment your Thirty-One business and any direct sales business for that matter. Unfortunately, some direct sales companies may prohibit that with a policy of not allowing the consultants to be involved in two companies (especially at the leadership levels). They may be allowed to be a product user but not a rep. Using SendOut would definitely be a business service that almost any sales person could use.

    Shared by: Kimberly:

    I do represent two companies. Only one has home parties. The other is an online card serve, which helps me easily stay in touch with my customers, hostesses, and team to connect with them on a personal level. (SendOutCards and Thirty-One)

    Shared by: Deb Bixler:

    Absolutely, I am with both Heike and Marilyn. I am sure that is the case with most people. Business success takes focus!

    Shared by: Deb Bixler:

    I tend to be a multi-tasker so can do many things at once. I definitely agree with you Nicole in that anyone wanting to move up the leadership ladder should put their focus in one business. As a product user for many direct selling companies I do have a tendency to want to join and reap a small benefit from my referrals but it is not very effective from a business sense.

    Shared by: Heike:

    I believe that running a business deserves 100% of your time and energy to be able to be successful at it. I am doing well just managing 1 business, can’t imagine doing both and keeping it all straight. I assume, that if you would like to “dabble” or use it as hobbies you could do more than 1 at the time, but that’s not something I’d like to even try.

    Shared by: Marilyn Cooke:

    I’ve tried several times unsuccessfully to run more than one business but not only am I not organized enough to do it well, there isn’t enough time in a day alongside family responsibilities. I have maintained a few small-time personal use businesses that require no minimums, which I often use for incentives. My personal motto is “There’s no such thing as multi-tasking. You’re only doing more things, less well.” If you have the time to keep up on company policies and current issues for more than one business, more power to you. I find that I become less efficient when I split my energies.

    Shared by: Nicole Walker:

    From a leadership perspective, I can definitely see the benefit of focusing energy on one business and encouraging my team members to do the same. I would much rather have my team member making allot of money in one company (our company) versus making a little scattered across several companies. Most times when a roadblock is encountered with team members who represent multiple product lines, they realize on their own that their focus is too widespread as shifting focus from business to the next does just that; shifts focus away from each business for periods of time.
    Now, personal use consultants (those signing up for a discount) are in general, viewed differently, but even a personal use consultant typically has to meet a bare minimum to retain status or invest money to keep their status. In most cases, what I find is that they’d come out further ahead to be a regular hostess vs. signing up for the company. (This is also the train of thought I share when a hostess says: “I may as well sign up and get the consultant discount.”) Most times, until you factor in costs of maintaining status, or doing the incidental show now and then (gas, time, supplies…) it doesn’t add up and you never truly see that big consultant based discount and they’d be further ahead to get their products under that company’s typically very generous hostess plan.
    In fairness, I do know individuals who appear to excel at representing multiple companies so I certainly don’t present my opinion as the ‘answer.’ It’s just that, an opinion.

    Shared by: Deb Bixler:

    Some people actually do more than two businesses. What I have found is that most people end up liking one over the other or if they continue with more than one do so because they are product users and it is very easy to generate a bit of income because they love it all in which case it is more like a hobby. It is hard to focus on two or three at once and actually run it like a real business…. It can become a conflict of interest and an organizational problem as well.

    Shared by: Janice Sheets:

    I was also doing two companies, but I withdrew from the first company, because it is such a great product at Thirty One and the consultants are rewarded and encouraged with so many free incentives that this was a no-brainer for me.

    Shared by: Melissa Sims:

    I actually am running 2 business at this time and have to say that it is hard. Every time I say I am going to stop one of them, people want to book shows. Not only do I have to color code my shows on my calendar but remember when I am calling someone which company show I had met them with. I know I have ran into road blocks with one company and doors have opened with the other. I believe this is why people jump from one direct sales company but I love both products. I would love to hear from others on this.

    Shared by: Deb Bixler:

    Actually Kim’s experience is what happens with most people who decide to do two at once, they either move up to a leadership level like Gwen and that rarely allows you to be involved in two companies or they fall in love with one or the other.

    Shared by: Deb Bixler:

    Well, Kim I am glad to hear that! It is much better to focus on one business at once. We got some more feed back on my facebook comment as well.

    Shared by: Gwen Cleck:

    I don’t feel it is wise to be with more than one company. I’m not saying it can’t be done, but I believe concentrating on one business would make it much more successful. At my level of Jordan Essentials, I cannot be with another company, but I don’t have any intention to do so.

    Shared by: Kim:

    Thank you Deb!! I am having a scentsy party and it is going great so I think that company after examination fits my goals better and I can always order chocolate without selling.

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