Create A Cash Flow Show

Esio Beverage New Party Plan Start Up Company

The new party plan company that I have been consulting with is Esio Beverages. They are in the process of starting their home party division of the Esio Beverage company. Esio Beverages is a new division of O Premium Waters, the largest bottled water company in Arizona. Their Drop and Drink technology makes Esio the perfect system of dispensing beverages to an active family with a variety of beverage tastes. The aseptic beverage packs are environmentally friendly, low calorie and have a shelf life of up to one year. The economical pricing and home delivery is perfect for any family.

A Ground Floor Opportunity

In direct sales and MLM we often hear about “getting in on the ground floor” which means being one of the first few consultants. Over the past six weeks while collaborating on this project I have often thought about that. This is the first time I have ever had the opportunity to see a direct sales business that is truly a ground floor opportunity. I wonder what the very first show was like 30 years ago for some of the established direct sales companies! Many of the direct sales giants were started almost by accident. Moms who wanted to create income without leaving the kids, for example. They had no idea how many lives were going to be impacted by their efforts. Imagine being the very first representative for a company who now has gone on to achieve what Mary Kay has achieved! Hannah, the first consultant with Esio, is in a position of massive potential.

Esio First Home Party

We actually did the very first home party for Esio last night. I did the presentation and the Esio team learned and took notes. Hannah the first rep for the new company is benefiting from the support of a well-established company, as well as the experience of an expert home party plan professional. She truly is in on the ground floor and has a future to be excited about.

Picking A Good Home Party Plan “Start-Up” Company

Home party plan companies are starting up every day. When you get in on the ground floor of a new company, do you really have the potential to do what these established companies have done? That depends on the company. I am sure that for as many successful home party companies there are these days, there are twice as many that have failed. Here are the questions to ask when joining any party plan company and especially a new company:

• How long has the company been in business? This is important for many reasons including all of those that follow. Like Esio, is the party plan a new branch of a well-established company, or is it a lonely vision starting out in someone’s garage?
• Does the start up company have the financial ability to stay afloat? New companies in any business need the working capital to make it through the rough times which are guaranteed to happen. Companies with cash flow from other sources are likely to get through bad times.
• What kind of support is offered to the sales representatives? At this point, Esio Beverage’s party plan division is a work in progress. The very fact that they hired me to teach them the ropes and train their first 100 consultants shows that they are committed to team training and support.
• Does the company have an internet presence and is it open to consultant interaction? The internet is here to stay. Any company that does not embrace the internet will not be in existence in ten years.
• Is the company committed to branding and marketing on all levels? A company which is starting out of someone’s garage is not going to provide the branding that is required in today’s marketplace.
• Is the structural support in place to grow? Again, Mom and Pop start ups are usually cute, but do they have the staff and structure in place to support the growth in customer service as well as sales consultant service?
• Is it a viable product? I have been contacted by many people starting home party plans with niche type products which may have some appeal on some levels. Is the product line supported by the manufacturer? Has it been tested? What kind of warranties are there?

As I mentioned at the beginning of the list… is the company financially capable of providing you with all the support you deserve in a new business venture? Ground floor opportunities are only good if the floor does not fall out from under you after a couple of months or years.

Esio Beverages has proven to me that they are a viable business opportunity. I would recommend them to anyone interested in learning more about the product. I am not a party rep, nor do I “work” for the company. As a consultant for Esio, I am excited to continue to work with their sales force and guide them in their first year of party plan start-up.

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Deb Bixler www.CreateACashFlowShow.com 717-751-2793