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What Is Search Engine Optimization? Simple As Pie

Posted by Deb Bixler

What is search engine optimization?

Search engine optimization is the art, science and skill of ensuring that your website shows up in search results when someone types in your keywords.

It takes a dozen people to be a SEO expert…..
That is exactly why I do not say I am an SEO expert even though many people accuse me of it!

You may also want to read why all party plan consultants should start a blog for better Google results.

What Is Search Engine OptimizationGood search engine optimization, SEO, is like a pie. (Don’t forget, I am a chef and I relate everything to food!)

SEO is constantly changing and the best we can hope to do is to study and keep up on the newest strategies. It is impossible to say which SEO strategies are right or wrong in the long term.

Search Engine Optimization Is Pie

I am going to share with you my secret search engine optimization strategy. (You won’t read about this anywhere else! It’s a secret!)

I call it the SEO Pie Strategy.

What Is Search Engine Optimization?

This is a balanced strategy that divides your SEO into three equal parts, just like the pie I made last year. (sweet potato, oatmeal apple and pecan)

If you want to improve your SEO results regardless of whether you have a blog, website or just pages in social sites, I suggest you use the simple and secret pie strategy.

  1. Content: Some SEO gurus call this “on page”. Does your content include the keywords you are targeting in your niche!? This includes your overall structure of both your writing style and your website configuration. If you do not have this part right, then the rest is a waste of time. These are your meta tags, titles, and descriptions which speak to the search engines as well as your content. Take the time to learn how to write for both your readers and the search engines.
  2. Activity: At my healthy living classes, I say that it takes energy to make energy. If you want more energy, get off the couch and go for a walk. If you want to be seen in the search engines, you must create activity. You must get people to your site to get more people to your site. Regular updating, on a weekly basis at a minimum, but new sites should be at least three times per week. Comments, visitors, updates, RSS feed joiners, other people talking about your site on other sites…. all play a role in activity.
  3. Links: There are some who say that links do not matter anymore because Google is wise to the fact that you can buy links. My secret pie strategy includes incoming links. For one thing, they help with number 2. In addition, links on relevant sites within your niche are putting you in front of all the right people, again helping with number 2. Links from social networks are exposing you to new people all the time, and again helping with number 2.

I am sure that if you have a couple thousand quality links from other sites in your niche that Google will say:

WOW! Look at this website/page using the secret pie strategy for SEO. That is one wise website.

Look at all the activity and good traffic they have; let’s elevate them to page one!

You and I (the  little guys) cannot compete with the corporate giants, but when you have a website that is well-written, that engages people to visit and link to, then the search engines will notice!

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Using Facebook Groups To Find Sales Leads

Posted by Deb Bixler

Facebook groups can be a great way to generate leads for your direct sales business.

I do not mean you should start a group.

That may be appropriate for training your sales team or marketing to customers, but what I am referring to here is joining groups that are in your niche to create new leads.

Engagement In Groups

I was asked recently to write an article on how to get better engagement in Facebook.

With the many changes in Facebook this is an ongoing challenge but worth the effort.

Honestly, I find that I get the best engagement by networking in Facebook groups or commenting on other fan pages that are in my niche.

I can then develop the relationship more and refer the lead to my business page or website.

When networking in Facebook or any other social site for that matter, remember that it is similar to offline networking.

You must add value to those you are networking with.

If you only market your business and never add value to the group then the activity will be counterproductive.

You will see a lot of distributors doing this in groups but when you choose to add value and wait for questions and comments you will be perceived as a professional and it will work for lead generation.

Search For And Join Groups On Facebook & Other Pages In Niche

Using the Facebook search tool, search for your ideal clients.
Facebook Groups

You will notice that people, fan pages, apps and groups show up.

Think outside the box….

Where would the ideal customer for you hang out online?

Just start looking for Fan pages and Facebook groups that these types of people would be socializing in and join the group, like the Fan page, and start networking!

For example if you sell:

  • Jewelry – then look for fashion
  • Food or kitchen tools – then look for cooking or dieters or Moms
  • Romance products – then look for women, sexy or maybe “love my man”
  • Clothing – of course fashion

Be creative.

Take some time once a month or so and look for new groups and Fan pages to join that are going to have people hanging out who are in your niche.

Add Value In Facebook Groups

Networking means adding value to the community.

When you visit your pages and groups periodically and add value (not just direct sales links) then people will comment and frequently give you a window of opportunity by asking for the link or asking for more information.

When in a group you are acting as yourself (your profile) so periodically you will get a chance to link to your Fan page or website.

When on a niche page you can use your business page to comment on the page so that there is always a link back to your business Fan page. Most of the time when you post on other businesses’ pages they come over and comment on yours as well!
Facebook Engagement
For this reason you should “like” the page as a person and also as a business.

As you can see on this example on the left, I made a comment that was helpful to the group and created engagement.

Then a group member asked for more information and now I have permission to drop a link.

Create a regular system of posting in groups and on your own business Fan page.

Doing this strategically with your end goal in mind will increase engagement on your page as well, because your fans will be qualified people with a sincere interest in what you offer.

Don’t Spam Social Sites

Wait for permission so that you are not spamming!

This is the type of networking that works best online and offline as well!

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Start A Blog – Party Plan Blogging Is Fun! (Tip #45)

Posted by Deb Bixler

When I say start a blog for home party business leads and bookings most people say -

“Whoa! I am too busy to start blogging too!”


“I cannot even imagine what I would blog about!!”

As a party plan or direct sales consultant you should use every marketing opportunity available to find business and a blog is just that…. another marketing opportunity.

The funny thing is that blogging makes all your other activities easier both online and offline!

Your blog or even just a static website with an easy-to-say, easy-to-type domain name is great for offline marketing. Imagine how easy it would be to tell people:  “Go to my website:”

When you have an easy-to-say direct sales domain name you can say it offline more often to generate web orders. You can use it in:

  • host coaching
  • during your show
  • at the store
  • anywhere

A blog also provides you with content to share and stream across your social sites.

As A Party Plan Consultant Why Blog?

Why Blog?You are probably thinking ‘Why should I blog?” when I am already so busy!?

The main reason that you should blog is that your affiliate site is basically the exact same content as all the other consultants as well as your home office’s site.

When Google does a search for someone they are looking for the most appropriate content online.

If  there is duplicate content then Google must make a choice. They pick one site to serve up based on other variables such as length of time online, incoming links or amount of traffic.

The result is that 9 times out of 10 the only site that appears is the home office’s site because all the affiliate sites were duplicated after the main site.

If someone searches for your company’s name and types: book a MyFantasticCompany party – chances are your site will not show up.

Party plan blogAs a blogger, you can create unique content that is in your niche.

Every blog post becomes a page that could show up in the search engines. You then link back to your sales site from your blog!

A blog is an ongoing sharing of information.

You can share about many topics that bring value and create desire for your products with links back to your site!

Think of each article as one more piece of real estate that Google can find!

Promote – Add Value Packed Information

Blogs can come in the form of helpful tips and hints, small summaries of articles pertaining to a particular industry, or small articles about a specific topic.

If you are in the home party plan business a blog is a very effective promotional tool.

I frequently get asked, “What should I blog about?”

You should blog about anything that brings value to your clients and can or would create desire in the market for your product, opportunity or services.

Blogging is a way of serving the public.

Your blog focus can be anything that is related to your product or niche.

Another article that may help you narrow your blog topic may be the one on getting started in public speaking.

How To Start A Blog: Pick A Topic

Your blogging topic should be specific to your business, not just your company but your own personal business. Think about:

  • What is your business personality?
  • What is your product line?
  • What is your niche market?
  • How can you bring value to your customers?

You are in a direct selling company selling cosmetics, fashions, or jewelry:

  • Beauty Tips Blog
  • Women On The Go
  • Beautiful Women Working At Home
  • The Modern Woman’s Fashion Consultant
  • Moms Look Good Too
  • Mom, Kids and Good Looks

Your home business company focuses on kitchen tools, food, or food mixes:

  • Mom’s Fast Kitchen
  • Fun, Fast And Healthy
  • The Convenient Gourmet
  • Cooking On The Run

You sell health items, vitamins, or outdoor active clothing:

  • start a blogThe Active Family Blog
  • Healthy Living Tips
  • Outdoor Living and Healthy Choices
  • Growing Up Healthy

The blog topic can be general, which will leave you open to a wide variety of articles.

If you sell jewelry and your topic or blog theme is jewelry, that is cool.

If your topic is fashion and tips on how to look good on a budget, then it opens you up to many different types of articles which could include jewelry and more.

Your new blog will have the feature to create groupings called “categories.”

So, in the example of jewelry, you could have a jewelry category, an accessories category, a parenting category, a junior fashion category or any other subject you want.

Keep in mind that a blog should be updated on a regular basis.

Some people even choose to do this every day. Basically, anytime you have something to report or an event to pass along, you will want to update your blog. The more you update your blog, the more “real estate” you put out to the search engines.

Every page becomes search engine “bait,” so the more the better.

Free WordPress Blogs For Beginners

how to start a blogI recommend WordPress because it is a very search engine-friendly blogging platform and easy to use.

Free WordPress blogs are available.  If you are not sure that you will stick with it, then I recommend that you start with a freebie to see if you can get into it.

But if you are serious, then you should really go all the way and have a real WordPress blog that you actually own.

Blog Set Up For Party Plan

Why Blog?WordPress is easy to master after it is set up. For your first party plan blog, it would be advisable to have someone else set it up for you.

It is not uncommon for people to have more than one blog.

After you blog for a while, most likely you will be able to set up the second blog yourself.

Deb provides quick and affordable WordPress installation services for home business owners as well as a WordPress tutorial to get you off on the right foot. Click to email her and get a quote.

  • Be careful on the web, because it is easy to spend too much money on a blog set up service!!

Stream Your Party Plan Blog Across Social Sites

After your blog is set up it can be streamed automatically into the various social sites. That way you get the benefit of having a search engine-friendly blog as well as the social site connections and content for both.

Often your social posts take the reader straight to a sales page and if they do not want to buy they never go back, but if they are taken to content of value on your blog instead then they may read and return again!

You can place a blog on just about any website that you already own with the exception of a direct sales company affiliate site.

Party Plan Company Rules & Blogging

  • Please note that it is really important to check with your party plan company’s online policy before you start blogging.  All companies have rules to protect the brand and it is your responsibility to know what your company allows and follow their guidelines.

Once you set up the blog itself, it’s time to begin writing.

Create a consistent schedule and make it a routine. You might even consider setting a blogging schedule. You don’t have to write in each blog every day, but the more you do, the more publicity you get.

Do a little bit of studying on how to make your blog article more search engine-friendly so that you get the most bang for your bucks.

Remember: The most important thing to remember about blogging is to provide VALUE!

Why Blog?

Well… for business and bookings of course!

But also because blogging is FUN!

Send Deb an email if you want some help setting up a blog.

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Spencer Howerton – Social Media & The Newsletter

Posted by Deb Bixler

Our guest on the Cash Flow Show Home Business Radio yesterday (7/9/14) was Spencer Howerton of

You can listen to the first set here and/or learn how to make the most of your newsletter marketing campaign by listening to the full broadcast daily through 7/22/14.

Home Business Radio

Integrate Your Newsletter Campaign with Social Media is a Cash Flow Show Radio sponsor so be sure to take advantage of the FREE trial offer!

Share your newsletter in all the social sites using it as one more way to have good content streaming across all your social pages.

Newsletters are not complicated….
Like social sharing, just be who you are!

Everyone is a consumer of Facebook, Twitter, Pinterest, etc. and your newsletter is just one more social sharing tool. Email marketing is one more technique to integrate with your social media presence.

Create a system of sharing where all your social sites are interconnected and create a system of sharing your life in all settings. The newsletter should be simplified and always include a ‘join now’ button. Sharing your newsletter will become viral on your social sites and help increase your list…..

Make one marketing piece and share it to thousands of friends, fans and followers by sending it to your email list then sharing that newsletter in each of the social sites!

More From Spencer Howerton

You may be interested in other articles on the Cash Flow Show contributed by Spencer Howerton:

Remember – Consistency is KEY – Make a system and build on it!

Visit the home business radio show page to listen to the full version through 7/22/14. We discussed segmenting your lists into groups, team training with newsletters, frequency of mailings and more!

The CashFlowShow Radio premium sponsor is MyEsig.
Get a professionally branded email signature that tracks clicks! direct sales business signatures

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Never Change Your Business Email Address Again!

Posted by Deb Bixler

Wouldn’t it be cool if you never had to change your email address again?!
business email

Isn’t it a pain when you change phone, DSL or cable service and you have to change your email address with everyone on earth?

Some people never get the message and emails get lost.

This means you lose customers!

  • What if there was a way that you could have the same email address for the rest of your life, no matter who your provider is?
  • What if that service only cost $15.00 per year?
  • Would you take advantage of it?

Pick A Business Email And Never Change It!

Most domain services like GoDAddy come with one or more FREE email addresses.

Even if you do not want to manage a website, you can buy a web domain for about $15 per year.  You never have to set up a website.

Just buy your domain (don’t buy hosting unless you want to set up a website) then create your FREE email address!

You then just forward it into your connection service. You could change from DSL to cable and back every year and no one would be the wiser.

If this sound too techie for you then just send me an email after you buy your domain and I will set it up for you… it is a 15 minute job!

Buying Your Business Domain – DOs And DON’Ts

  • If your name is hard to spell, don’t use it.
  • If you insist on using your hard-to-spell name, then buy all the misspelled variations of it and redirect them into your site.
  • Do not buy domains with a hyphen. It is too hard to spell and when speaking the domain name, it is hard to say and hard to remember.
  • Don’t use numbers if you do not have to, as they are either numeric or spelled out. Again hard to communicate.
  • Do not use hard-to-spell words. Even savvy business owners sometimes are not good spellers. on first look seems good but I’ll bet most Americans spell it wrong.
  • If you buy a long domain name it should be for branding purposes. is a brand that I am now known for but it is still too hard to type in!

I wish I had known 7 years ago what I know today about buying domain names!! LOL

My email is

When I say that to people I often hear: “Wow! that is easy to remember!”

You can do the same thing. You will then use the same email address forever and never lose another email or frustrate friends again when you change providers. Everyone should do it!!

GoDAddy has cheap domains so grab one for your business email and never lose a customer again!

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