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Spencer Howerton – Social Media & The Newsletter

Posted by Deb Bixler

Our guest on the Cash Flow Show Home Business Radio yesterday (7/9/14) was Spencer Howerton of MyNewsletterBulder.com

You can listen to the first set here and/or learn how to make the most of your newsletter marketing campaign by listening to the full broadcast daily through 7/22/14.


Home Business Radio

Integrate Your Newsletter Campaign with Social Media

MyNewsletterBulder.com is a Cash Flow Show Radio sponsor so be sure to take advantage of the FREE trial offer!

Share your newsletter in all the social sites using it as one more way to have good content streaming across all your social pages.

Newsletters are not complicated….
Like social sharing, just be who you are!

Everyone is a consumer of Facebook, Twitter, Pinterest, etc. and your newsletter is just one more social sharing tool. Email marketing is one more technique to integrate with your social media presence.

Create a system of sharing where all your social sites are interconnected and create a system of sharing your life in all settings. The newsletter should be simplified and always include a ‘join now’ button. Sharing your newsletter will become viral on your social sites and help increase your list…..

Make one marketing piece and share it to thousands of friends, fans and followers by sending it to your email list then sharing that newsletter in each of the social sites!

More From Spencer Howerton

You may be interested in other articles on the Cash Flow Show contributed by Spencer Howerton:

Remember – Consistency is KEY – Make a system and build on it!

Visit the home business radio show page to listen to the full version through 7/22/14. We discussed segmenting your lists into groups, team training with newsletters, frequency of mailings and more!

Support The Radio Show Sponsors!
The DSWA Leaders Event Is The Top Leadership Training In The Industry! DSWA training


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Never Change Your Business Email Address Again!

Posted by Deb Bixler

Wouldn’t it be cool if you never had to change your email address again?!
business email

Isn’t it a pain when you change phone, DSL or cable service and you have to change your email address with everyone on earth?

Some people never get the message and emails get lost.

This means you lose customers!

  • What if there was a way that you could have the same email address for the rest of your life, no matter who your provider is?
  • What if that service only cost $15.00 per year?
  • Would you take advantage of it?

Pick A Business Email And Never Change It!

Most domain services like GoDAddy come with one or more FREE email addresses.

Even if you do not want to manage a website, you can buy a web domain for about $15 per year.  You never have to set up a website.

Just buy your domain (don’t buy hosting unless you want to set up a website) then create your FREE email address!

You then just forward it into your connection service. You could change from DSL to cable and back every year and no one would be the wiser.

If this sound too techie for you then just send me an email after you buy your domain and I will set it up for you… it is a 15 minute job!

Buying Your Business Domain – DOs And DON’Ts

  • If your name is hard to spell, don’t use it.
  • If you insist on using your hard-to-spell name, then buy all the misspelled variations of it and redirect them into your site.
  • Do not buy domains with a hyphen. It is too hard to spell Sales-Tips.com and when speaking the domain name, it is hard to say and hard to remember.
  • Don’t use numbers if you do not have to, as they are either numeric or spelled out. Again hard to communicate.
  • Do not use hard-to-spell words. Even savvy business owners sometimes are not good spellers. Cappuccino.com on first look seems good but I’ll bet most Americans spell it wrong.
  • If you buy a long domain name it should be for branding purposes. CreateACashFlowShow.com is a brand that I am now known for but it is still too hard to type in!

I wish I had known 7 years ago what I know today about buying domain names!! LOL

My email is Deb@DebBixler.com.

When I say that to people I often hear: “Wow! that is easy to remember!”

You can do the same thing. You will then use the same email address forever and never lose another email or frustrate friends again when you change providers. Everyone should do it!!

GoDAddy has cheap domains so grab one for your business email and never lose a customer again!

Support The Radio Show Sponsors!
The DSWA Leaders Event Is The Top Leadership Training In The Industry! DSWA training


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Avoid Facebook Party Confusion!

Posted by Deb Bixler

Holding Facebook parties is quite the rage these days!

For the past few weeks I have been participating in Facebook parties in the process of creating this training video for a private client.

One thing that I have found is that most distributors are unable to overcome what I am calling Facebook Party Confusion!

Avoid Facebook Party Confusion!

This is a 58 minute video on FB Parties –>

After joining, watching and attending over 40 events I have learned that the single biggest issue for a successful Facebook party is overcoming Facebook party confusion!

There is a special course launching this week (week of May 5th) that specializes in Facebook parties that you may also be interested in checking out as well.

Sponsored by the Inside Circle and Julie Anne Jones, if Facebook parties are of interest to you, then I strongly recommend that you check it out!

Facebook Party Confusion Issues:

These are the some of the issues you need to combat when holding your party:

  • How To Find The Event – This is by far the biggest challenge that people have in attempting to attend a party. Even as a determined party goer with FB savvy I often gave up trying to attend or get back to a party after leaving it once.  This is often due to the privacy settings on the party!
  • What Is Supposed To Happen – A very clear picture (post) before and during the event should tell the attendees what is supposed to happen. More than a few times I saw people post things like “what am I supposed to do? or “how does this work anyway?”
  • How To Buy – The call to action needs to be clear!
  • Refresh Your Page – It is important to let people know before and during that they may have to refresh the page to see current posts!

Facebook party confusion is something that can be overcome with practice and planning.

Enjoy this (private) video to the end and consider my last tip mentioned at the close of the video:

You may want to just use FB parties as a portal or publicity system to hold your online parties in Google Hangouts or using a real webinar service!

Support The Radio Show Sponsors!
The DSWA Leaders Event Is The Top Leadership Training In The Industry! DSWA training


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CreateACashFlowShow content is copyrighted. You may share it on the web using a short excerpt & an active hyperlink back. Please do not republish any content in its entirety on the web. For offline use please credit the article to & include the website: CreateACashFlowShow.com

Finding Social Media Leads – On The Radio

Posted by Deb Bixler

Last night on the Cash Flow Show Radio Karen Clark shared her tips on how to find social media leads and make the most of your time online.

It was a GREAT show with LOTS of awesome tips!

You can listen to the first set here 24/7 and/or check the schedule to listen to the full show which will broadcast daily through 3/11/14. 

Home Business Radio

Social Media Leads

Social media leads are great but often it is tough to follow up personally. Just because they are following you does not mean they automatically become a customer.

It may take up to 3 years to develop a relationship to the point that a lead becomes a customer and often in the social sites it may be difficult to gather the contact information.

Karen recommends that you create a contact form that stands alone or integrates on Facebook so that you can get specific information to use in a more personal connection. This could be a newsletter subscription,  a ‘what can I do for you’ form or even a contest or prize drawing.

  • Put a tab under your cover photo with a contact form
  • Periodically use the link to your contact form in status updates
  • Create a status update contest so everyone filling it out in a certain period is entered in a drawing

The 911 Of Status Updates On Your Business Page

You will NOT get any leads in your social media marketing campaign if you over market.

I Love what Karen said about 911 of status updates:

  • Post 9 updates of value
  • Post 1 update that is marketing
  • Post 1 update that is personal

Your business page is for business and your profile page is for you the person but there is some overlap.

Be sure that you show you the person once in awhile on your fan page and only occasionally send people over to your business page from your profile.

You will get more social media leads when you consistently post but do not over market.

Please Support The Radio Show Sponsors! The Client Angel is software to organize your home party office and stay connected! Client Angel Party Plan Follow Up Software


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CreateACashFlowShow content is copyrighted. You may share it on the web using a short excerpt & an active hyperlink back. Please do not republish any content in its entirety on the web. For offline use please credit the article to & include the website: CreateACashFlowShow.com

Learn How To Write A Newsletter For Valued Customers

Posted by Deb Bixler

Writing a newsletter is a balancing act.

From the point of view of the marketer, your point of view, there are 2 reasons to maintain the list and send out newsletters:

  1. Keep the list growing
  2. Sell your wares (products, opportunities and services)

In order to keep the list growing and with minimal opt-outs, you must keep those two goals in mind and provide value to your subscribers.

Newsletters Add Value To Subscribers

The most important thing in writing a newsletter for your valued customers is to add value to their lives!

Like social media, if you constantly market, market, market your list will steadily decline even when you continue to add new subscribers.

Each newsletter should include:

  • Value for the reader
  • Book, buy or join links

how-to-write-a-newsletter
When every single newsletter is doing nothing besides offering some great deal or opportunity you will never sell your products, opportunities or services.

How To Write A Newsletter

The image to the right  illustrates the many features that an effective newsletter could include:

  1. The ability to share in social sites
  2. A branded header image with a hyperlink to your website
  3. Valuable information for the reader
  4. A regular feature
  5. Continue reading links to the blog articles/your website
  6. Book,  Buy, Join (An offer)
  7. Subscribe to our newsletter
  8. Share with a friend
  9. The sender’s name and physical address
  10. An unsubscribe link

We discuss some of these features in more detail below.

Newsletter Can-Spam Act

It goes without saying that when writing a newsletter you should use a newsletter or email services provider.

A service provider will make sure that you are following all the Can-Spam Act rules such as:

  • Always include an unsubscribe link (10)
  • Include your physical location (9)
  • Don’t use deceptive subject lines

All the rest of the legal stuff aside, it is not recommended that you send emails to lists from your computer.

We recommend MyNewsletterBuilder.com as an affordable user-friendly service.

Writing Newsletters With Value

Writing a newsletter is not hard. Keep in mind that when you master how to write a newsletter of value, your list and your sales will slowly and steadily increase!

There is no hard and fast rule on how to write a newsletter but I recommend a consistent twice-monthly newsletter that is interesting to the niche that your list is in.

Each newsletter should include one or two quick tips or ideas that are NOT marketing messages. They must add value to the lives of your subscriber niche. (3)

  • If you sell decor you may be providing decorating tips.
  • Children’s toys: you may share a rainy day activity.
  • If you sell cooking or food items you may send out recipes or kitchen tips.
  • Over the holidays, a tip that will enhance their lives and make the holidays more enjoyable.

Your value-added tips should be good tips with or without your products involved. Your product may enhance the idea but a tip that ONLY works when they own a specific product is self-serving.

Marketing Message In Every Newsletter

In direct sales every newsletter should also include a marketing message or link. But is should not always be a hard sell message. Writing Newsletters

When you send out a newsletter of value always include a link in the footer, in the sidebar or within the text that covers your services.

Book, Buy, Join (6)

There are several types of content you could include beyond the tips and marketing:

  • Summary of recent blog articles with links to the site to ‘continue reading’: If you have a party plan blog that can be linked out of the newsletter for further information then you will get your list to the site to become exposed to other marketing messages. (3)
  • FAQs for your company: If there are questions that you hear often, a little blurb in the sidebar could be a regular feature.
  • A spotlight on a great customer, hostess or testimonial: People love to share things about themselves and appreciate what others say, even if you are the one telling them.
  • Seasonal advice or tips: Keeping your tips seasonal and timely will keep people reading and sharing.
  • Ongoing events: For example I always have a blurb about the Cash Flow Show Radio (4)
  • Of course product information and calendar of events.

That does not mean that every newsletter includes ALL of the above.

Long Newsletters Are Not Better

I subscribe to TONS of newsletters and the ones that require more than a quick read do not get read.

Don’t send out a news-book!


We never share your info!
No Spam! We Promise! Email:

The ones that are a constant buy this and buy that are the ones that quickly get unsubscribed from.

A good newsletter is one that provides great value so that people want to forward it on to their friends.

Viral Newsletters = Give Your Best Away For Free!

In social sites they say only 1:5 updates (some say 1:10) should be an all-out marketing message!

When you give your best ideas away for free in a simple newsletter that adds value to lives it will become viral and your list will share it with their friends and family.

A viral newsletter is a growing list.

Add simple links back to your site within every value-packed newsletter and be consistent.

The Big Sales!

A steady stream of newsletters and an occasional Big SALE or ‘don’t miss this deal’ is the balancing act that every business must master!

Compliment your quick tip newsletter with an occasional all-out marketing pitch and sales will happen!

Please Support The Radio Show Sponsors! The Client Angel is software to organize your home party office and stay connected! Client Angel Party Plan Follow Up Software


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CreateACashFlowShow content is copyrighted. You may share it on the web using a short excerpt & an active hyperlink back. Please do not republish any content in its entirety on the web. For offline use please credit the article to & include the website: CreateACashFlowShow.com

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