Do I Need A Facebook Page Or Group
A topic which seems to be a bit confusing for direct sellers is whether you should set up a Facebook page or a Facebook group.
Your Facebook profile is supposed to represent you, a person….. Every FB profile is an individual and is not meant to be a business marketing tool.
A Facebook Page Or Group?
Individual FB users then can set up a Facebook page or group.
Each is designed by FB for different purposes.
Whether you should set up a business page or a group depends on your goals and purpose.
A business page is to a business, brand or public figure the way your profile is to you as a person.
You or your administrator may promote, share, add stories and updates for all to see. These will show up in the news feed of those who have liked the page.
A Page Or A Group
A group on the other hand is designed (according to Facebook) as a communication tool.
A connection venue for family, peers, teammates, co-workers or people with a shared interest.
Generally, it is all about the conversation. The group can be secret (never shows in searches), public (may show in searches if the title is typed in – then posts are visible), or private (may show in searches if the title is typed in – then posts are not visible unless you are a member).
The group environment is to bring people together for a cause, an issue or activity of interest.
Many distributors hold their virtual direct sales parties in a group. If you plan to hold many Facebook parties, using the group option could land you in trouble with Facebook.
You can also schedule events on your personal page but FB specifically forbids selling on your personal page and it is a good way to go to FB jail or get totally banned.
On your business page you can schedule Facebook Parties (events) and not worry about getting in hot water with Facebook.
Don’t get sent to FB jail or totally banned from the social site! Think about your purpose in creating a Facebook page or group then decide which is most appropriate.
Facebook thinks it is important!
(Check out the FB help section for more info on the topic!)