On The Radio: Instagram 101
Instagram 101 – that’s what this radio segment is all about!
This week on the Cash Flow Show – Home Business Radio the topic was “Social Media Marketing Beyond Facebook!”.
Our guest, Jilleysue McCarthy shared her strategies for using Instagram for business during the first half of the show.
I then discussed how I use Pinterest for business making it the top referring social site for the Cash Flow Show!
Instagram 101 For Business
In order to use Instagram to target your direct sales business it is important to be laser-focused on what your mission is.
Unlike Facebook you ARE allowed to have different accounts for your personal and business lives.
By setting up (at least) 2 Instagram accounts your images can be more specific to your business on your business page and more personal on your personal page. This also allows you to have public settings for your business images and private settings (if you prefer) on your profile.
When you are in business (and you are if you are reading this) it is essential that everything you do online in the form of marketing and business-specific focus be available to the public. You want your content to be searchable within the social site and also in the search engines!
Jilleysue discussed the basics…. simple Instagram 101 for business!
- Create 2 accounts: 1 business and 1 personal.
- Keep message laser-focused on your business page.
- There is only one clickable link on Instagram in your profile so make it good.
- Add value for your followers in the form of tips specific to your business.
- Don’t try to sell!!
- Build relationships and sales will follow!
Listen to the full show through 7/21/15 to hear the rest of Jilleysue’s tips and learn what Deb had to say about Pinterest for business.
The show IS content-packed!!