Attract Local Business Online
Yes, it IS possible to find local business online using the internet.
Online leads do not have to be far away!
You can attract local business leads online and get new customers in your home town, and even your neighborhood.
Local Business Online
Finding local business online and generating leads in your own neighborhood is definitely possible.
It used to be that a large printed book of yellow pages was what consumers consulted when they needed to find a photographer, bookkeeper or realtor.
If they weren’t sure where to go for art supplies, books or pizza, they let their fingers do the walking.
The majority of today’s consumers locally and globally, however, turn to online searches and internet directories to find what they are looking for.
Within a few seconds they are given information about the closest service provider, restaurant or shop, along with real time customer reviews, ratings and “buzz” that influences their decision on which business to patronize.
Whether your business shows up in the search results is determined by whether or not you have your town, county or region listed on your website, blog, or social media profiles, as well as business directories geared toward serving a local clientele.
List Your Business Online
What can you do to reach out online to local people in your own backyard?
Karen Clark touched on this briefly on this topic during a recent Cash Flow Show Radio show…
You must tag your location online in as many places as possible!
Listen to the previous CFS discussing online SEO with Karen Clark here and plan to listen to the next home business radio show when Karen will again be our guest.
Include your address or geographical area everywhere you can so that the search engines know who to serve your contact information to.
Add words like this everywhere you can!
“Serving Fairfax, VA and Washington DC areas“
After you list the towns you service on the social sites and your personal website it is time to list your business in directories that cater to local businesses.
Two of the most popular and higher ranking sites to list your business online for local results are:
- Yelp: http://biz.yelp.com
Yelp is one of the most popular business rating, feedback and referral social networks online.
Because of its popularity, when your business is listed, your listing will have a powerful presence on the web.
Past customers and clients can write reviews and testimonials on your business profile, and potential new customers can find you, learn more about your business, and contact you.
The community of Yelp users is expansive and social, and connections are readily exposed to their friends’ favorite businesses.
Since Yelp users are directed to businesses closest to their chosen metropolitan area, local people are drawn to you and share your information with other local people.
- Merchant Circle: http://www.merchantcircle.com
This network is truly a stand-alone community geared toward connecting local independent businesses with their neighbors.
Consumers for whom it is important to use local business instead of chain stores or franchises appreciate being able to depend on Merchant Circle to steer them toward truly local, responsive companies, who offer them incentives to do business with them.
Merchant Circle is another powerful way to engage with your local community.
Google, Local Business Listings
Each of the three major search engines have local business listings where you can create a complete profile that outlines your business description, location, web addresses, categories and photos.
Do a search for Deb Bixler in Google and take a look at the business listing on the results page.
Take the time to submit your home business listing to Yahoo, Google and Bing Local.
Customers can rate your service, leave a review or testimonial, and share your profile with their contacts.
Create a local account on the ALL the search engines and go through the verification process to add credibility to your listing.
Be Thorough To Get Leads
When filling out business owner profiles in the various community or search engines always be sure to thoroughly describe yourself, your business and your company mission, and include all of the extras they ask for such as photos or services,social links and any special offers or announcements.
There are literally hundreds of sites that can drive online searches to YOU!
Take action to attract local business online by listing yourself and/or your business in as many places as possible.