How To Use Pinterest For Business
Direct sellers may find that using Pinterest for business could be one of the greatest social resources on the web.
It certainly has proven to be so for the Cash Flow Show website. On this radio show we talk about how Pinterest can easily deliver visitors to your website too.
Each CFS Radio show broadcasts (always FREE) at a different time each day for 2 weeks to meet the schedules of our worldwide audience.
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Using Pinterest For Business
Pinterest sends more visitors to the Cash Flow Show website than any other social site we participate in. It does so with less time and effort as well!
Pinterest can be a consultant’s best friend when you approach it with a strategy for promoting your party plan business.
People Buy Emotionally
People buy emotionally and images are emotional.
Pinterest was founded for the artistic world (originally foodies, design, and artists) so it is important not to be too focused on the sales aspect of your direct selling business.
When you are in sales and marketing on Pinterest you need to keep in mind that the Pin Boards were designed for the artsy types.
Don’t market too heavily in Pinterest. Like all social sites, it is important to add value first and marketing second.
Set Up Pinterest For Business
Create your Pinterest account as a business.
This gives you 4 benefits:
- The ability to verify your website and make it an active hyperlink in your description.
- You can create rich pins with enhanced features.
- You are able to have promotional pins with paid advertising.
- Analytics are available.
If you are already a Pinterest user you can convert your account to a business account.
When new to Pinterest: start slow, visit daily and pin moderately to 1 or 2 boards while you observe the activities.
For example, if you are in a company that sells food create a pin board that is for recipes. Then pin recipes from your site or other sites with an occasional product pin.
When you have a business account you can still have pin boards that are personal and not related to business.
You may also have an interest in gardening so create a board about that. Most of the pins will be unrelated to your business but an occasional pin about something from your garden that you utilize with a product from your catalog would be appropriate.
Use the visual aspects of Pinterest to create desire with other users to learn more about your products, opportunity or services.
Since people post on a daily basis, most users of the site, whether they are members or active posters or not, check in and browse through new postings several times a week.
Like any social site, the goal is to create desire by adding value to the community.
When people repin your pins on to their pin boards (so that they can find them again) you can ensure that anything you post will be looked at by fresh eyes several times over!
As you return more often inspiration will come, you will add more appropriate pin boards and your presence will grow.
Direct Sales Pinterest Tips
- Always add value: When you add good content with good images you will attract people to your business and sales site.
- Brand your graphics: Have some continuity in what you do. Each image should be branded to your business or theme.
- Include your web address on your graphics: When people share (re-pin) your graphics anything that you include on the image goes with it!
- Make sure every page on your website has an appealing pinnable image
- Use tall graphics (800 pixels is perfect): The 800 pixel high image is the one that gets re-pinned most often.
- Educate rather than sell: When you educate you will create interest. When you sell you will turn people off.
- Use #HashTags: Like Twitter, the hashtag groups like posts together for people searching for your comment.
- Use keywords: Pinterest is showing up in search engines so increase your exposure by using keyword-rich content.
- Post videos: Everyone loves a video! They get a lot of re-pins!
- Join pin board groups as they have lots of followers.
- Be consistent but don’t go overboard.
- Don’t pin 1000 pins in a day!
Deb Bixler On Pinterest
Pinterest is just one more connection on the web…. and it opens your business up in whole new ways of marketing.
Check out Deb Bixler on Pinterest to see how I have strategically used Pinterest.
Since maintaining a fresh customer base is key to making money and growing your business, you can’t go wrong exploring Pinterest for promotion of your sales business.
Start slowly and watch the action then create your strategy!
It can seem daunting at first but you will learn how to use Pinterest quickly and start to see web visitors coming to your site immediately.
Listen to the full “Pinterest For Business” radio broadcast to learn how to maximize your efforts in Pinterest. Broadcasting daily through 5/24/16 on the home business radio page.