Party Plan Radio Transcribed: Jenny & Deb Part 3Posted by Deb Bixler
This is the third article which is an interview with Jenny Bywater on the Cash Flow Show – Home Business Radio show that have been transcribed into text.
If you just arrived here without reading the first 2 we recommend that you start here:
On The Radio – Transcribed
Thank you for joining us today, Jenny B. Before we get back into our hostess coaching tips and techniques do you want to give the audience your website again?
JENNY B: Sure. and thanks for asking…. we were rolling along with our postcards and stickers so…
The next one is the “Please remember to call your guests to make your show the very best” or the one that says “If you call them, they will come” or “Thanks for doing your best to make this event a success.” We have several different ones you can choose from, because of course you like different colors and you rebook hosts. So you just use a variety of different things. And there is another thing that you can do to get her to make those phone calls.
It’s one of the stickers that we have. It’s a Call Your Guest game. And you put five unique stickers; you go down your guest list and you pick five guests and you put one extra sticker on those; like the one “Gifts for all occasions,” or something like that that you put on it. And then you challenge, you put the sticker, it actually says, “Call your guest. Earn more credits by finding the five guests with this sticker on their invitation. Have them bring it to receive a prize.”
So you put that sticker with the one they’re looking for on the postcard that you mail to them, and then she’s trying to find the five guests that have that sticker. And if they bring it with them, that’s even more people coming to the party because they both get a prize.
DEB BIXLER: Right.
JENNY B: And so that way she has a challenge in mind to find it. It’s something that you could make as part of your whole preferred host program, whatever it is that you do. But again, you do this as part of the regular system that you do.
The Host Packet
So therefore you mention it when you first give her hostess coaching pack, you mention it again in your welcome letter, you mention it again when you’re making the phone calls. You just remind her multiple times of what’s expected of her. And that way there are no surprises. She knows exactly what she needs to do, and she feels confident because you’ve given her confidence and she knows upfront what is expected. That’s a really important thing with host coaching.
DEB BIXLER: Right. Well, and setting the bar; you’re exactly right, Jenny. You have to set the bar and like a bar of forty is one of them. And what you just said is so important is that we all have to give them a call and personally invite them, because a personal invitation is going to solidify it better than just a postcard or just an e-mail.
You know what, I was thinking before when you were talking you mentioned a sticker you have that reminded me of a sticker I have. You said something like, “Why pay full price when you can get it for half price” or something, right?
JENNY B: “Why pay full price when free is twice as nice?”
DEB BIXLER: Well, I had made my own sticker and I put them on every single catalog. I bought the kind you can print through the computer, and then at one point I actually ordered some in rolls. But it said, “If you like what you see…” or how did it go? “If you like something free and your wallet says no, gather six orders and call it a show.” And so tell us, what you have sounds almost exactly the same. Tell us more about that.
JENNY B: Yes. We have lots of different ones but we do have that one in a pen pal sticker. It says, “If you like what you see but your wallet says no, gather six orders and have your own show.”
DEB BIXLER: Well, I see. You stole that from me! You little creep! You little creep! [Laughter]
JENNY B: But we have that as a pen pal sticker. Our pen pal stickers are ones that wrap around the top of your pens. So, they save your pens during parties and people read them over, and over, and over, and over again during the party. And that one happens to be on a variety sheet, so you get a whole bunch of ones with it that apply to the same thing. It comes with things like, “Every item in our catalog has three prices. Yes, three prices: regular, half price or free. Ask me,” and it goes on and on and we have over a thousand different sticker slogans. So it can get a little overwhelming, which is why we divide them by the different key areas of the business. So if you are looking for booking, go to stickers and then go to booking stickers or host stickers or recruiting stickers and they are all divided that way. It makes a little easier.
DEB BIXLER: Well, and that variety pack that you were just talking about is really interesting because I used to create guest binders. Not binders. Like little folders. I just put everything back in and take them to the next show. It’s not something they took home with them. But in every one, I had a different one of those variety stickers.
So, some of them would be talking about catalog shows, other ones would be talking about the business opportunities, so they’re all getting out there in the hands of the guests. That sounds really neat.
The Cash Flow Show Hostess Coaching CDs page has two training programs. One for catalog shows and one for live shows. Very affordable and it is content just like we are talking about here!
JENNY B: We actually do have a pre-printed guest folder that has all the fun stickers that are graphically designed on the folder. We have a guest folder and a host folder. In fact, they are the two most popular individual items on our website; people love them and rave about them and when you go to our website and just kind of scroll down to Favorites on the left hand side, you will see those two items there and you can click on them and see the fun graphics, and the host one actually has a list of exactly what the host needs to do right on the front of it. So again, it goes along with that expectation idea of letting her know what’s expected. So that then she’s comfortable.
DEB BIXLER: Right, right.
JENNY B: That works really well, too.
DEB BIXLER: Right, so I used to put these stickers on the front of my catalogs. It sounds like a pen is a good idea because I used to tape flowers on my pens so that people didn’t walk out with them, but that sounds like a good idea. But the stickers, it would be amazing, like people would not really say anything, but all of a sudden I’d get phone calls out of the blue. “I got six orders here, can I turn them in?” And so they really get people thinking.
JENNY B: It does. In catalog shows, there’s such a variety of different things that you can do with catalog shows, but one of the things that I have found is the most important when you actually book a catalog show is that – and here I’m going back to your mantra– is that you do it professionally. You have the same system that you walk through, and I think one of the main things that you need to do to get a catalog show to hold and to work out well is you give an expectation. We have a little sticker that, here again I’m talking stickers, but that you put on the catalog. It talks about catalog shows and it basically says, “Welcome to my catalog party,” and it actually gives them when they need to place their order and when they will receive their order. That way the host can’t put it off because you’ve already got all the dates in mind and people have those expectations. Again, we’re going back to expectations. But when you have that in place, the whole thing works out better.
The other thing is we have – and you can again, on our website there’s a whole thing, I believe, it’s key two training. The free training and then key two on doing a catalog show. We actually have a postcard that you give to the host that she writes down the name of every person that she gives the catalog to. In that way she knows who to call, to contact, to get the orders back. So it becomes a system for her, not just haphazard. It’s truly amazing when you focus on it, what happens and how catalog shows can be successful. Not just oh, a little appendage and an extra hundred here and an extra hundred there, but they can be literally be two and three and four and five hundred dollar shows when they’re done properly.
DEB BIXLER: Well, catalog shows are gravy.
JENNY B: Yes!
HConsultant Training CDs
DEB BIXLER: And the CD I have on the site is called “Catalog Shows Are Gravy” –
Which of course they are and when consultants hostess coaching a catalog show with the same amount of effort that they do for a live show, they will literally get catalog shows with better value that you have in a live show, and when you deliver these expectations, you call them expectations, I kind of say setting the bar. Forty people, 40 invitations, eight orders before I arrive. When you set the bar, then you’re going to get higher show average and I can pretty much guarantee a $1000 show. You know, when you follow these exact kinds of steps we’re talking about here, catalog shows are gravy. Why don’t you want more gravy, right?
JENNY B: Well, they are. And we’ve even put together ideas on our website. We have a theme called Summer Fun and it’s ways to book summer fun shows. When you run into the people that say, “Oh, we’re doing a family reunion, I really couldn’t do a party,” why not do a party at your family reunion? Take it and do a book party, call it a summer fun show. Look at all the names of people. Again, we have a whole system that goes with it. We have a system for getting tickets that people get chances to win prizes and things like that from all your summer fun shows, so that they can get their name in on the list. But that’s giving you more names for your email list. More names for you to follow up and give catalogs to. As time goes on, people in lots of different areas. It expands your business far beyond where you are. We have our turkey trot idea; we have our Valentine gift idea. I mean, we have all these different catalog parties. With the turkey trot one, you can have 50 parties going on in the same day for people’s Thanksgiving get-togethers all over the country. But again, we’ve got it all done for you! And we have the 12 Days of Christmas idea, the same thing. It’s all done for you. All you have to do is to plug in to the system, follow it. It’s there. The invitations are there, the follow-ups are there, the bag is there. It’s all ready for you. It really does work, too.
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