The Booster – On The Radio (#4)Posted by Deb Bixler
This is the final in a series of 4 articles that aired on the Cash Flow Show – Direct Sales Radio.
If you did not read the first 3 in the series of transcriptions then you should start at the beginning: Jenny B – Part 1
The Booster – On The Cash Flow Show Sales Radio
DEB BIXLER: Yes. I believe it and I have seen very good results with Christmas-time catalog shows and the same thing with the Thanksgiving shows. Getting half a dozen people collecting orders from their friends and family over the holidays. You know, I call it – it’s called networking not net-sitting, net-eating.
JENNY B: Well, and for Christmas lists for people’s workplaces.
We have one called the Santa Sack and it’s the same concept only they’re encouraged to take it to their workplace, and you can really have a lot of fun with it, and you can build your business in so many different ways. Whether or not you use our product, we just make it easy for you because why reinvent the wheel? Why spend all the time to develop the graphics and everything when it’s all done and it’s pennies for doing it? It’s affordable, but of course you can still take the ideas that we’re talking about and begin to incorporate them into your business. And when it comes to host coaching, the things on the list to do don’t all involve our products. You know, some is like, go do the party.
DEB BIXLER: Well, that’s a given, right? You know, we started out by talking about hostess coaching saying I recommend three phone calls and three postcards, and so the bars that I think need to be set at those times are the first phone call to get the host focused on the right track.
Invite 40 people and set your expectations on them – give them a call and personally invite them; and then the first phone call reinforces exactly what you talked about. Reinforcing the phone call and invite 40 people with stickers and bring a friend.
And then I use the second phone call and the second postcard would be to don’t forget as they RSVP because I just sent out the invitations, which is exactly what you said. I just sent out the invitations and don’t forget to remind them to bring a friend or order and get a free gift. And so, that would be – you have a postcard to match that, right?
JENNY B: Right.
DEB BIXLER: Right, cool. And then the last phone call and the last is like three days ahead of time, and I say three days ahead of time because it’s really important, I think, at this point that they called everybody, the yes, no’s and the maybes.
JENNY B: You betcha. Everybody.
DEB BIXLER: Absolutely, because if you call the no’s and the maybes then they know that you really want them and then they might end up showing up and when you call the yeses because last week they said yes and this week they need a reminder. And so the postcard reinforces exactly what you’ve been talking about, and the way I coordinate them is that they would get a phone call and a postcard from me at these intervals about maybe a month out depending on how long it is to the show. But every couple, every 10 days. And one day they get a call and then the next day they get a postcard and then the next one they get the postcard first and then a call. What happens is it’s just like total reinforcement constantly and it is not harassing. Host coaching is – some people don’t want to host coach because they think it’s pushy.
JENNY B: But the number one complaint from hosts…
DEB BIXLER: Absolutely.
The Home Party Plan Consultant Should Contact MORE!
JENNY B: The DSWA was doing a survey. The number one complaint from hosts is not enough contact with their consultant. They feel like a fish out of water. They don’t know what they’re doing. But the other thing that you have to remember, people, is the reason people are booking a party. They’re going to tell you they’re booking a party to get the free gift. But they very well may be booking a party because they want to build a relationship with you. They like you. They want to invite you into their home. So when you don’t follow up and do these things, you’re cheating them. Out of what? Out of their expectation of that relationship.
DEB BIXLER: That is so true, about how they want more contact. The DSA actually did a survey that proved that, and I proved it myself because I had to host a show where I had an outside consultant come into my home. I felt like I was pulling teeth to get more catalogs, to get her to call me. It was terrible. It was ridiculous.
You know last month, I think this was the sixth show, I’m not sure. But in any event we started in early May and we had in May 7400 listeners, which is pretty darn awesome. Don’t you think, Jenny?
JENNY B: Yes. I saw your numbers on that. That’s exciting.
DEB BIXLER: It is exciting.
JENNY B: That’s really cool. I hope everybody will spread the word because just getting fed this training on a regular basis, people need to – we talk about systems. They need to say, “Okay, Wednesday night, at whatever the time the show is, 8:00 Eastern or whatever, I’m going to sit down and sticker my catalog or I’m going to sticker my invitations, and I’m going to listen while I sticker.
DEB BIXLER: Well, yes. And it’s a really good point. That is a system. You know what, and when you go to the host channel and open an account, it’s free. You just log in with an e-mail or something, then you can set your time zone on the host page for yourself, so that when you go there you’ll see it in your time zone and that’s kind of a little feature that’s nice, and then you can bookmark other radio shows that you might like as well. So, we before we run out of time, ’cause this last set always goes quick, cashflowshowradio.com is an article on Jenny B. While you’re on the site, if you are interested in some host coaching CDs, they are on the Books and CDs tab. We have several host coaching CDs, “How to Guarantee a Thousand Dollar Show” as well as “Catalog Shows Are Gravy,” and so for 24 hours only if you want any of those, you can pick up those at 25 percent off for the next 24 hours. And the code in the coupon box is HOST25.
Now, I know Jenny B has a special for you tonight as well. I’m going to let her tell you about that. Her direct website is www.thebooster.com. Why don’t we put the special out there so everybody can write it down, Jenny, and then we can finish up because this last set goes really quick.
JENNY B: You betcha!
I would love to have everybody come to the website; again, www.TheBooster.com, B-O-O-S-T-E-R.com, [Removed time sensitive special offer]
Put in Deb Radio Show, D-E-B Radio Show in the comment box so we know how you got here and then – and this one is long term, anybody that listens to this show, we’ll make a note of it in our office and we will give you three sheets of stickers for free.
They’re kind of overall intro combo sheets. They’re a $6 value.
We will give that to you for free when you go on and put that in the comment code at the end of the order. So, Deb Radio Show and put a reminder for the three free stickers and then the discounts and we’ll take care of that.
DEB BIXLER: Right. That they put Deb Radio Show. Excellent. Thank you, Jenny. That’s www.thebooster.com.
Well, so, I’m a big one for thank you notes. So we’re four minutes till we gotta wrap it up. I told you it goes fast, and I need a minute at the end to tell them about the next show, so you’ve got like three minutes to cover thank you notes.
JENNY B: All right. Okay. Well, one of the things I believe about thank you notes is that they need to be personal and they need to be hand-written.
You know, I started The Booster 30 years ago and I have had people who said to me, “Will you do a pre-done thank you note for us and all we have to do is sign to our host?” and I said, “No.” And they said, “Why not, we’d buy it.” And I said, “Because there’s more important things than you buying something from me.” What’s important is that you boost your business, and I will never do anything that I feel would be detrimental to your business. And if I provided that postcard, you would buy it and it would hurt your business, because your host deserves a handwritten thank you note. Sending the hand-written note is the last thing on the checklist that we talked about that you get to mark off all the different things that you do. Sending a handwritten thank you note is vital.
We have a whole bunch of fun postcards.
Makes it really easy for you to do. You can even order them pre-done with your name, email, Web address, phone number and stuff already printed on the bottom, so all you have to do is hand write the address note, and you can go in to our custom postcards for that or you can call the office. I’m going to give you our 800 number: 1-800-553-6692, the number again, 1-800-553-6692. And we understand that we have thousands of products on our website. So please call the office. The girls are happy to help you if you need help finding anything on it, because we do have a lot to choose from. But I can’t tell you enough how important it is for you to finalize that show, when it’s all said and done, with a hand-written thank you, at least to your host. Other thank yous to guests and people you met along their way are great as well, but that host one is one of the most important things you can do. And so Deb, thank you!
DEB BIXLER: Well, you know what, about handwriting, you are so right. I knew that we were all on the same page here. Even those postcards, I strongly recommend you always jot a note down. It’s not good enough just to sign your name on a pre-printed invitation and pop it in the mail that says, “Invite 40 people.” You know, I always usually write on the side “It really works!” with the exclamation mark or “Looking forward to seeing you soon.” So that handwritten note, even on the pre-printed ones, are essential to people receiving them properly and connecting with you. That’s what this is all about is connection in sales. Yup!
JENNY B: The extra little stickers that you put on it, you put on the front of the postcard, “Hostesses,” like “you make my day” and then just put a little smiley face by it, it just, it’s incredible what it does to make those connections count. It’s just huge! In fact we talk about it, I was an author in one of [Caterina Randall]’s new books, “Make Your Connections Count,” and we talked a lot in our segment in the book, in our chapter of the book, about that very thing. About the things that set you apart, the things that make you stand out to them. In fact, I have had people tell me that’s the reason they came to their show over someone else’s show, because of the stickers on the invitation. The little things like that do help to set you apart, and we are in a relationship-building business. It is not just about selling a product. It’s about building a relationship. They can go buy your products lots of places. You need to build that relationship so that they’ll come back to you.
DEB BIXLER: All right. Excuse me. We’ve got to cut you off here. I’m sorry to cut you off. Jenny, thank you very much for being here and go to thebooster.com or cashflowshowradio.com.
Don’t forget to take advantage of Jenny’s specials offer and type Debs Radio show in the comment box if you order anything at the Booster and go to the Hostess Coaching CDs which are only $10 so check that page too….
JENNY B: Thank you, Deb. I loved it, enjoyed it. Thank you everyone who listened.
DEB BIXLER: It was a lot. Yes, great job. Thank you. It’s amazing how much we have in common.
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