Attraction Marketing (DSRU #2)

Attraction marketing is more than thinking positive thoughts!

This is the second in a 5 part series on Direct Sales Recruiting.

If you found this page randomly, you should start at the beginning by reading the introductory post and get on the free party plan recruiting video list so that you receive the links to the whole series of webinars.

“Deb, You know I loved your program so much I had to bring my team back for a second round. The first group through the University started recruiting before they were even finished with the class. When we enrolled the second time everyone wanted to take the class. The concepts are so unique I had not heard anything like it before. My team has doubled this year!”
Jaine Gunning, Witchita, KS

What Is Attraction Marketing?!

attraction marketing Attraction marketing is creating desire in the market place for your direct sales business’s products, opportunity or services.

It is not just thinking positive thoughts!

Attraction marketing requires actions too!

Attraction Marketing is based on daily ACTIONS!

Create Desire For Direct Sales Business

The system that most direct sales consultants are taught to market their business does not work!

When we create a list of our top 40-100 people we have ever known and ask them to sign up or host a show or buy something it just does not work!

Attraction marketing is creating desire in the market place for your product opportunity and services.

Incorporate Into ALL Sales Efforts

Once you know how to use attraction marketing by focusing on creating desire you can use it to:

  • Sell products
  • Find bookings
  • Share the opportunity
  • Get your team to recruit
  • Develop leaders
Hey Deb, I just wanted to let you know that I recruited two last month during the webinars and may have two-three more this month. All of your information has been excellent and very helpful in my presentations each week. Thanks for all your time and effort. Best wishes to you and I’ll stay tuned each week to keep climbing upward in my business. Love ya!
Graciela Derry, Titusville, FL
The Direct Sales Recruiting University full version is a 7 week/7 hour course!!

We only scratch the surface in the FREE version!


    Shared by: Debbie:

    My company does not have ‘home parties’. We basically rely on our catalogues. Your video today turned on a light bulb in my head! So I need to focus more on my wording/writing re: my Web Site as to how our products serve them. To create/inform/increase desire and to attract customers who want/need my products! The problem is we have so many diverse products, I don’t know which ones to choose. Should I just focus on a few? I’m stumped on this one.

      Shared by: Deb Bixler:

      Even though you do not do home parties there is a lot you can take from these training events. (Home parties are an awesome lead generation system even if your company does not really market that way… think about it!)

      The Cash Flow Show program is all about the home party:

      But it does include a section on how to tell what to focus on. Basically, your time is in relation to value and also to ease of sales. You can sprinkle into conversation any number of products you have as the opp arises. But you may want to think about which ones are easiest to sell because of the value they add to lives.

    Shared by: Diane Berl:

    Thanks Deb, for #1 making this training available for Free, and #2 giving new insights on how to recruit by sharing our stories. Learning how to create stories and create memories for our prospects is much better than straight out asking for a show or a purchase.
    Thanks again!

    Shared by: Deb Bixler:

    GREAT, Michelle, glad you like it!

    Shared by: Michelle:

    AWESOME ~ I have a hand-cramp from writing so many notes! I really liked the comment about attracting instead of pushing our opp onto someone who we think needs it. So very true. It is so much more fitting for me to love what I do and share than push. I don’t like pushy! Thanks for incredible info…and FREE?!! I am forever grateful. So wonderful to have this kind of resource for those getting started that may not have the “extra” to invest in their business development yet. Thank you so very much.

    Shared by: Stephenie:

    Thank you! I have struggled with this.

    Shared by: Stephenie:

    Thank you! I have struggled with “The Close” at my spas because I don’t want to throw up all of my business opportunity at once. I love the idea (and it seems so simple now) of sprinkling the opportunity throughout. You have given me a lot of food for thought and ACTION.

    Shared by: Becky:

    Thank you for another great training session!

    Shared by: Shannon Bretz:

    I am really enjoying this training!! Thank you Deb for sharing and I love how you put the importance on Sharing the Opportunity is the best way to build!!

    What really hit home for me was the #1 tip…Believe in the Opportunity(or product or service)

    I spent a couple of years floundering at another DS company. I switched and had automatic instant success with new company and I can really pinpoint the reason why is because of my Belief. It shows in my presentation and therefore it ATTRACTS!

      Shared by: Deb Bixler:

      Good for you Shannon, yes, you really need the passion!!

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