Direct Sales Recruiting – Grow A Cross Cultural BusinessPosted by Guest Blogger
The CashFlowShow – Direct Sales Radio topic for this Wednesday (4/25/12) is cross cultural recruiting! What a great topic!
Leyla Okhai is an Independent Consultant for NYR Orgnanic in the UK as well as an equality and diversity professional in the UK in her “day job”.
She is using that background to build a diverse direct sales business team, in all senses – race, ethnicity, disability, age, gender etc. that will link with a more diverse range of customers and potential customers.
With a wide variety of personalities on a team you will connect with a wider range of customers. Learn how to grow a cross cultural sales organization!
Direct Sales Business Cross Cultural Selling and Recruiting
Seek out direct sales business associates, hosts, recruits and friends outside of your culture.
Everyone has a culture, so use yours!
We all have a cultural background, think about what yours is, what values do you hold? Think about this and make a list of them.
It’s these values that will help you to connect to people and be able to establish the perspective a new host may be coming from.
Research Cultures In Your Area
Research is key to cross cultural recruiting. You must get to know your area!
Find out what’s in your area in terms of diversity and communities. Then do your research, it’s ok not to know everything. It’s not ok to make assumptions and guess. You must have some cultural capital to hand as you step out. There really is no excuse with internet sites, blogs, Facebook and articles at hand.
Get Out Of Your Direct Sales Recruiting Comfort Zone!
That’s right, get out of your comfort zone, attend new types of events, link with diverse community groups and visit different churches and other places of worship. Remember different festival like Chinese New Year, Diwali etc. Learn how people prepare for them and then you can gear your business for them too.
Your direct sales recruiting efforts will definitely pay of when you look at making friends in a new culture!
Respect Other Cultures
It is key that you try to pronounce peoples’ names properly especially if you want to recruit business partners! If it is a name that is new to you, please don’t guess!
It’s much better to say something like, “I am sorry I didn’t catch that, please could you repeat your name and bear with me, I will get there.” Your potential host or recruit will not feel valued unless you make an effort to do this.
Have some fun and get to know people!
Don’t be afraid to get out there and turn strangers into friends. You may have different culture, but that doesn’t mean you have different values.