How To Use Adjectives In Sales

Are your home party plan sales in the dumps?

Would you like to have higher show sales at every party?

The following is a party plan sales presentation tip will guarantee that you make more money at every home party.

TIP: Use Lots Of Adjectives

A simple business strategy to make your home party presentation more interesting (and increase sales) is to use better adjectives during your show.adjectives for business

Unique and varied adjectives will make your presentation more interesting and keep your customers focused on you.

Frequently when I observe other sales consultants’ shows, I notice that they use the same word choices multiple times.

  • This is my favorite…
  • I really like this…
  • This is my favorite…
  • No, I really like this…

It seems as though every consultant not only has her or his favorite product, but also  a favorite set of words.

Think about it, what do you say at your show over and over again?

Start to incorporate new adjectives into your show.

How To Use Adjectives In Sales

Write a list of adjectives.

Over the next few days listen to other people and jot down adjectives that you hear other people using.

You should be looking for cool and unique words. Listen carefully to professionals  in other business fields.

  • Add the adjectives that people in finance use.
  • What adjectives do decorators or chefs use?
  • What kind of descriptive terms do people in hardware use?
  • What adjectives did you hear at the grocery store?

how to use adjectives in salesAnother place to find good adjectives is in your product catalog.

The home office already put time and money into describing your products and chances are they have a wide variety of interesting descriptions.

In those descriptions, you may find  the perfect adjective to use for that item.

After you have an extensive list, start adding these to your show by linking them to specific items or pieces of information.

Even if you are not yet entirely comfortable saying the new description start saying a few.

Marketing With Adjectives For Business

You will find that it becomes easier to market your products when you are using a wide variety of descriptors.

This is part of the Cash Flow Show program of show organization.

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Chances are your home office has already assembled an impressive list of adjectives in your catalog.

  • A dish with the opulent French vanilla glaze
  • The Rugged carry-all bag
  • Unparalleled customer service
  • Deluxe cheese grater
  • Royalty rich burgundy satin
  • Girly-girl satin undies
  • Handy cuticle remover
  • Seductive cinnamon aroma

Do you get the idea?

Notice that all of the above adjectives are not features of the product.

For example with a stainless steel whisk: Stainless steel is an adjective but it is also a boring feature of the whisk.

The feature of the product is usually only a good adjective if you can spin some humor into it. “This is titanium reinforced alloy” is such a ridiculous statement that you can say it and it will sound funny.

Generally, it is better to stick with adjectives that paint pictures or evoke emotions rather than features of the product.

So, now that you have a list of adjectives linked to all of your products and information, it is time to start practicing.

It is OK to use the same adjective with each product at every show.

Once you memorize your adjective list and use them  at several shows it will become second nature.

It is a good idea to re-look at your adjectives every time a new catalog comes out.

Sales will increase and your shows will be more fun when the guests are more attentive to you.

Share Some Party Adjectives In The Comments!

It is good to listen to other peoples adjectives, especially those used in other industries.

Let’s put together a huge list of adjectives that you can use at your home party!!

Share some of your creative business adjectives in the comment box below so we all learn some new ones!!


    Shared by: Kathy:

    Super Helpful Article! Excited to imcorporate some new adjectives into my presentation!! Thanks Deb!!

      Shared by: Deb Bixler:

      Cool – so simple but brings such great results!

    Shared by: Ann Heraly:

    I love using adjectives, but this article reminded me of how important they really are. I started making a list of adjectives for the top selling/most demoed Pink Papaya products. I used the catalog for ideas but also reflected on comments from customers and how they described the products…. example of our foot spray … it is so refreshing and cooling it puts a spring back in your step after a long hot day, it wakes them up.
    Thanks Deb!

      Shared by: Deb Bixler:

      Love the word plethora, Norma! Glad you got your adjective juices flowing too, Ann~

    Shared by: Norma Perrone:

    Our intoxicating body sculpting scrub has a plethora of benefits!

    Shared by: Lisa Jass:

    In our catalog I like to use the adjectives used to describe the various scents.

    Shared by: Shannon Millikan:

    A few great adjectives:

    “Workhorse” – apply to a product in your line that serves multiple purposes and customers will use all the time

    “Versatile and Practical” – show/give several different ideas of how to use the product (outside of the obvious)

    “Affordable and Functional” – give value to the price/cost by identifying a need and providing the solution with the specific product

    Just some ideas!!! -Shannon (31 gifts, Phyllis’ training)

    Shared by: Chris:

    IT is easy to fall back on the old favorites. I am listing out my products in my current kit and applying great adjectives to each one.

    Shared by: Liz Breitner:

    It’s amazing how often you use these words when you don’t know much about the product. They are a crutch to fall back on. At my team trainings we talk product knowledge and what you would say about a product a show. Everyone loves it because it helps them with word choices they can implement right away. There are “rules” to my training – you cannot say “I love it” or “this is my favorite product”. What we all have learned is it’s harder to take these words out of your presentation than you think.

    Shared by: Sheryl Evans:

    How about: (to give you some history….I’m a rep for HM, a digital scrapbooking co. that offers unique publishing software to scrapbook in a fraction of the time instead of traditional scrapbooking, using digital photos, etc.)

    AMAZING time-savers!

    PRICELESS storybooks – you can’t put a price on memories!

    YARD-SALE-FREE – you will never see our products in a yard sale – they are personal treasures nobody will part with!

    KEEPSAKE storybooks

    AFFORDABLE and EASY projects . . . . . .


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