Home Party Plan Business Tip

Party Presentation Tip

Are your home party plan sales in the dumps?
Would you like to have higher show sales at every party?

The following is a simple marketing tip that will fine tune your presentation skills and guarantee that you make more money at every direct selling party.

Home Party Business Strategy

A simple business strategy is to make your home party presentation more interesting. The easiest way to increase your party plan show average is to incorporate adjectives into your party presentation. Unique and varied adjectives will make your presentation more interesting and keep your customers focused on you. Frequently when I observe other sales consultants’ shows, I notice that they use the same word choices multiple times.

They often say something like:

• This is my favorite…
• I really like this…
• This is my favorite…
• No, I really like this…

It seems as though every consultant not only has her or his  favorite product, but also  a favorite set of words. Think about it, what do you say at your show over and over again?

Start to incorporate new adjectives into your show. Write a list of adjectives. Over the next few days listen to other people and jot down adjectives that you hear  other people using. You should be looking for cool and unique words. Listen carefully to professionals    in other business fields especially. Add the adjectives that people in finance use. What kind of descriptive terms do people in hardware use? Another place to find good adjectives is in your product catalog. The home office already put time and money into describing your products, and chances are they have a wide variety of interesting descriptions. In those descriptions, you may find  the perfect adjective to use for that item.

After you have an extensive list, start adding these to your show by linking them to specific items or pieces of information. Even if you are not yet entirely comfortable  saying the new description, just put together the list.

Marketing Your Home Party Products

You will find that it becomes easier to market your products when you are using a wide variety of descriptors.  Chances are your home office has already assembled an impressive list of adjectives in your catalog.

• A dish with the opulent French vanilla glaze
• The Rugged carry-all bag
• Unparalleled customer service
• Deluxe cheese grater
• Royalty rich burgundy satin
• Girly-girl satin undies
• Handy cuticle remover
• Seductive cinnamon aroma

Do you get the idea? Notice that all of the above adjectives are not features of the product. For example with  “stainless steel whisk, therefore it is dishwasher safe”, stainless steel is an adjective but it is also a boring feature of the whisk. You would be better off describing it as “a breeze to clean; the whisk is dishwasher  safe”. The feature of the product is usually only a good adjective if you can spin some humor into it. “This is titanium reinforced alloy” is such a ridiculous statement that you can say it and it will sound funny.  Generally, it is better to stick with adjectives that paint pictures or evoke emotions rather than features of the product.

So, now that you have a list of adjectives linked to all of your products and information, it is time to start practicing. It is OK to use the same adjective with each product at every show. Once you memorize your adjective list and use them  at several shows it will become second nature. It is a good idea to re-look at your adjectives every time a new catalog comes out. Once you do this exercise you will continue to hear new adjectives all the time to add to your arsenal. Interesting word choices will keep the attention of your guests and keep them focused on you.

Sales will increase and your shows will be more fun when the guests are more attentive to you. The Cash Flow Show program of show organization is a complete set of home party plan skills that will guarantee to double your show average.

It is good to listen to other peoples adjectives, especially those used in other industries. Let’s put together a huge list of adjectives!! Comment below and give us some of your ideas for good adjectives that you may be using or may have just thought of.